SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

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October 29, 2016 - 9:08am

JL-88 offers even MORE brake performance in 15 inch wheels.
CLARENCE, NY, October 27 -- Many muscle cars and Corvettes have been upgraded to high horsepower motors. Under the hood lies a beast, but what about your brakes? SSBC has developed...

October 29, 2016 - 9:55am

CLARENCE, NY, October 27 -- With 12 different styles of forged master cylinders and 12 different cap styles, you can customize the master cylinder to match the valve cover on your car. The ugliest thing under the hood is the master cylinder, but...

October 28, 2016 - 10:48am

HaulGauge will debut its patented weight sensing technology at SEMA. The technology utilizes accelerometers and signals from the vehicle diagnostic port to determine gross combined weight (curb, passengers, cargo, trailers, etc. combined). The...

October 27, 2016 - 8:34am

Franklin, TN – November 1, 2016 - The Carlstar Group is excited to announce the appearance of Tommy Boshers and Marc Christ, hosts of the hit TV show Detroit Muscle, in the SEMA (Specialty Equipment Market Association) Cragar booth #45019. The...

October 27, 2016 - 12:03pm

The US Shift Quick 2 is a stand-alone transmission controller designed to simplify four-speed electronic transmission and engine swaps. It includes the advanced architecture of Quick 4, but with a focus on simplicity and low price. A new,...

October 27, 2016 - 12:06pm

• Robust design and construction makes VDO radios ideal for every application, from cruising streets and highways to the tough off-road environment

Allentown, PA. November 2016. The new line of VDO Radios from Continental, represent a new...

October 27, 2016 - 12:07pm

Push Button Axle Deployment Systems (PBADS) & Push Button Spare Tire Release Systems PBSTRS

October 27, 2016 - 12:11pm

The US Shift Quick 6 is a stand-alone clutch-to-clutch transmission controller designed for modern 6-10 speed automatic transmissions. Quick 6 utilizes a new self-tuning process (patent applied for), with an emphasis on ease of use and safety....

October 27, 2016 - 11:34pm

Following the success of the T-Hotbox, BETAG Innovation will be launching and demonstrating the Aluminum T-Hotbox at SEMA this year.
The Aluminum T-Hotbox is a hand-held, portable tool, for quickly and efficiently reducing or completely...

October 28, 2016 - 3:46am

It might sound obvious, but larger, aftermarket brakes are one of the most significant changes an individual can make to their car. Bigger brakes mean greater stopping power, in turn allowing more speed to be carried into corners, ultimately...

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