SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

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October 25, 2017 - 1:21pm

After breaking several records with our original Hooligan, we decided to take this subwoofer to the next level.
Upgraded in every aspect, Hooligan-X features a DS18 X-clusive basket design, Kelvar enforced cone, Super coil cooling and...

October 26, 2017 - 7:39am

Olathe, Kansas (October 31, 2017) – The owners of HushMat recently formed ZyCoat, LLC as the exclusive distributor of ZyBar® Manifold and Exhaust Coating, a game-changing new product for the automotive industry. The first product in the ZyCoat®...

October 26, 2017 - 7:34am

In the spring of 2016 DW released the DWR1000 adjustable fuel pressure regulator, combining the best aspects of existing regulators on the market and adding improvements in materials and design to culminate in the best all-around regulator on the...

October 26, 2017 - 7:33am

DeatschWerks DW400 – DW’s Highest Flowing In-Tank Fuel Pump

Oklahoma City – October 17, 2017 – Over the past 7 years, DeatschWerks (DW) has grown their fuel pump line to include 12 unique models that provide a wide variety of flow and...

October 26, 2017 - 6:04am

Glen Mills, PA – October 26, 2017: Axalta Coating Systems (NYSE: AXTA) will debut Cromax® EZ, its latest waterborne offering for the refinish market, on Dale Earnhardt Jr.’s last NASCAR® Cup Series race car during the 2017 SEMA Show. Earnhardt...

October 26, 2017 - 5:36am

Following the successful release of their Quick 6 Stand Alone Transmission Control System for the Ford 6R80 clutch to clutch transmission, US Shift is introducing the new Quick 6 Pro at SEMA 2017.

Designed as a complete electronic solution...

October 26, 2017 - 4:34am

You asked, Zendex Tool delivered!! Introducing the newest member of the Gojak® family, Gojak® SUV™ Model 7016. Equipped with four super-heavy duty G.F. nylon casters (ANSI ICWM-2012 certified) and a unique steel roller design, Gojak® SUV pushes...

October 26, 2017 - 4:20am

Zendex Tool Founder and Inventor Al Coccaro has done it again!! After years of testing and research the inventor and sole manufacturer of the GoJak® Faster Caster System® is proud to introduce its newest product line, GoJak® Air™. It's a...

October 25, 2017 - 4:55pm

KBS Coatings is proud to announce the addition of KBS Paint Saver to our complete line-up of rust prevention products, gas tank sealers, clear coats and high heat coatings. KBS Paint Saver is a proven paint preserver that allows user-friendly...

October 25, 2017 - 1:27pm

Auburn Hills, MI (October 27, 2017) – Schrader Performance Sensors, the automotive aftermarket brand of Sensata Technologies and world leader in TPMS, is introducing a new TPMS sensor with unique 90˚ stem options. This new addition to the EZ-...

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