Steele Rubber Products Invites Businesses to Sign Up for the Steele Partners Program


Steele Rubber Products is a family owned business and a well-known name in the automotive restoration industry. With a 60 year history of manufacturing high quality weatherstripping and rubber parts for classic cars, trucks and hot rods, there is no better partner for weatherstripping needs than Steele Rubber Products.

“We’re always excited to return to Las Vegas for the SEMA Show because it’s a great opportunity to see our friends in the industry and meet new ones. We enjoy talking to others and learning more about the current trends and how we can help shop owners and managers deliver a top-quality build that keeps their businesses booming,” says Danny Agosta, Automotive Project Coordinator with Steele. “Being able to see our sponsored builds is another exciting part of this event. These professional builders have tremendous expectations for our products and it’s great to be able to see the role our products play in the builds and that they’re performing to those high standards.”

Steele’s Partner Program gives many benefits to shops and resellers in the auto industry. In addition to a competitive discount structure on their parts, Steele Partners have access to all of the resource material and expertise Steele has to offer. Partners also have access to unlimited On-Demand Catalogs, an online ordering portal and quarterly newsletter that highlights new parts and offerings.

Steele Rubber’s featured new product for the 2019 SEMA Show is their 1961- 1963 Lincoln Continental 4dr Convertible Roof Rail Kit. “Lincoln Continentals have exploded in popularity and we are eager to spread the word that we have seals for all generations of the 4 door convertibles in stock and ready to ship right away,” says Brian Moyer, Senior Manager with Steele. “In response to customer requests we are also expanding the number of complete weatherstripping kits we offer as well as continuing to introduce new parts for a variety of vehicles each month.”

You can find Steele Rubber Products in Hot Rod Alley located in Central Hall at Booth #22583. They will have information about their Steele Partners Program, a sampling of their product line, and Product Specialists on hand to answer any questions you may have about their weatherstripping and rubber products.

On a special note, be sure to head over to their booth on Wednesday, Oct. 31 from 1:30 pm- 2:30 pm when Dennis Gage from TV’s ‘My Classic Car’ will be making an appearance to meet fans, take pictures and sign autographs.
Visit Steele at or contact them directly at 1-800-230-8101.