PIRELLI TUNES INTO SEMA 2018: FUSING TOP AUTOMOTIVE DESIGN WITH A MUSICAL NOTE

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Pirelli’s P Zero and Plus tire lines for North America take center stage, including the newest Scorpion All Terrain Plus

Brantley Gilbert’s Ford F-150 truck equipped with P Zero tires; Pirelli’s booth to feature the Karma Revero, 1964 Porsche 365 “Emory Special” and Dodge Demon custom build, plus new Pirelli IXOOST Speakers on display with a Big Machine Records playlist

Las Vegas, 30 October 2018 – Pirelli is back once again to present its latest products at SEMA 2018, the top specialty automotive equipment show in North America – and this time with a musical note. Pirelli’s halo product, the ultra-high performance P Zero tire, will be ‘starring’ on the multi-platinum country music singer Brantley Gilbert’s Ford F-150 in the Ford booth and on the Dodge Demon by Speedkore in the Pirelli 62121 booth, a 1200 hp carbon fiber bodied custom build owned by Big Machine Label Group President / CEO Scott Borchetta. Continuing this theme of music and horsepower, Pirelli Design’s new F1 tire inspired IXOOST Speakers will be on site playing a curated soundtrack of Big Machine Records’ artists, an independent American record label for country and pop stars like Taylor Swift and Brantley Gilbert.

Of course, Pirelli’s tires will be shining at SEMA at two custom Pirelli booths, showcasing both Pirelli’s prestige line-up, as well as its dedicated ‘Plus’ line tire family developed specifically for North America.

Pirelli’s inside booth [40078 – South Lower Hall] will feature the Scorpion™ All Terrain Plus tire most recently launched for SUVs and pick-up trucks, plus the Scorpion Verde All Season Plus, P Zero All Season Plus and Cinturato P7 All Season Plus. These tires are all part of Pirelli’s Plus line tire family, which were designed with North American drivers in mind – offering greater mileage, comfort and performance, all backed by a mileage warranty.

Outside, Pirelli will have a booth [62121 – Outside South Hall] showing the versatility of its P Zero tire applications on three vehicles: the Karma Revero in Balboa Blue (sporting P Zero 265/35R22, 285/40R22), the 1964 Porsche 365 “Emory Special” (P Zero Rosso) by Rod Emory and new Dodge Demon custom build by SpeedKore designed especially for high performance on track days (therefore equipped with Pirelli P Zero Corsa 315/30 ZR20 tires front and rear).

“We look forward to maintaining our long-standing presence at the SEMA show this year and to showcase both the relevance and dynamism of the Pirelli offering for North American consumers. This spans our Plus line family, particularly the Scorpion All Terrain Plus that’s performing well thanks to our local market R&D– and our highest performance tires, the P Zero, which is shown here in various applications – from a track ready Dodge Demon on P Zero Corsas to a vintage 1964 “Emory Special” Porsche and the sustainably minded luxury Karma Revero”, said Marco Crola, Chief Executive Officer and Chairman of Pirelli Tire North America.

“We’re committed to this market and continuing to tailor our renowned high value product lines to meet the needs of our partners and consumers here,” Crola added.

Pirelli’s outside booth activity also includes an autograph signing session by industry favorite Chip Foose on Friday, November 2nd from 12:30-3:00pm.

Synthesizing this passion for music and all things automotive, the new Pirelli Wind Tunnel Tire Speaker by IXOOST will be on display to blast out tunes at Pirelli during SEMA as well – namely songs by Big Machine Label’s stable of country and pop artists. A collaboration between Pirelli and audio specialists IXOOST, this stunning hi-fi unit integrates a state of the art Bluetooth speaker inside a scaled down replica of Pirelli’s renowned P Zero™ racing tire, which is used by Formula 1™ teams to conduct aerodynamic testing.

Follow all of Pirelli’s SEMA activity live on its social media channels:

About Pirelli
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

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Pirelli Communications and Media Relations – NAFTA Region:
Maria Stella Narciso • 1 762 235 9179 • mariastella.narciso@pirelli.com
Sophie Coleman • 1 347 280 5440 • sophie.coleman.ex@pirelli.com
www.pirelli.com

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