VP RACING FUELS MAKING WAVES IN THE DESERT AT SEMA

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Las Vegas, NV (October 29, 2018) VP Racing Fuels, Inc., a world leader in race and performance fuel technology, will be at the SEMA Show starting next Monday, October 29, with a full menu of new products and news for racers, enthusiasts, and consumers.

“We don’t rest on our laurels,” said Alan Cerwick, VP Racing Fuels President and CEO. “People know the VP name for liquid technology and performance when it comes to fuels, lubricants, and additives. Our R&D team has been burning the midnight oil all year, and we’ve come to SEMA with something new for just about everyone who drives or rides.”

This week, VP unveils a total of 14 new products including three new race fuels, and a 2019 Calendar poster starring Constance Nunes from the Netflix series “Car Masters: Rust to Riches.” As a result, VP’s booth # 23919 should be one of the busiest and most popular throughout the show.

“VP has an unrelenting desire to improve, to make something better,” said Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “We keep evolving and growing so our customers can continue to count on VP to power and protect their passions.”

For more information about VP and its products for racers, enthusiasts, and general consumers visit vpracingfuels.com

About VP Racing Fuels.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Classic™ and Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP's most recent diversification efforts include the