Rust-Oleum unveils new appearance products at SEMA


Vernon Hills, Ill., Oct. 29, 2018 – Rust-Oleum continues to bring innovative products to the automotive aftermarket industry. From electrofusion wax technology to custom chrome finishes, Rust-Oleum offers a full line of products to protect and enhance vehicle appearance. At this year’s SEMA Show, Rust-Oleum will showcase several new products at booth #13073.

New additions to Rust-Oleum’s automotive line include:

• Factor 4 Synthetic Wax System — is designed to protect the exterior of vehicles and guaranteed for up to three years when used and maintained as directed. The kit includes the Factor 4 Wax, the Deep Cleansing Wash, a wax applicator, and a microfiber towel. The Deep Cleansing Wash cleans and removes dirt particles from the car’s exterior while preparing the vehicle with a positive charge on the paint. When paired with the Factor 4 Synthetic Wax, the paint attracts the negative charge of the wax and bonds to prevent fading and degradation. The wax repels water while resisting UV radiation, chemicals, road salt, dirt and more. It creates a high-gloss shine with a deep reflective finish.

• Factor 4 Instant Detailer Spray — complimenting the Synthetic Wax System, the Instant Detailer Spray removes tough grime, sap and bugs from the surface. It rejuvenates water repellency and shine while gently lifting dust and dirt from the vehicle’s surface. The Instant Detailer Spray is available in a trigger bottle for easy application.

• Rust-Oleum Turbo Truck Bed Pro Grade Aerosol — gives truck owners the power to coat their truck beds faster with an easier application experience. Turbo Truck Bed has a 10” wide fan spray that makes the painting process four times faster than the Rust-Oleum truck bed spray. It allows users to finish large surface truck bed projects more quickly. It offers a protective, non-skid finish for metal and painted surfaces. The durable formula features a tough rust resistant finish for maximum abrasion, chemical and impact resistance.

• Rust-Oleum CUSTOM Premium Chrome Paint — is designed for customizers who want to transform the look of their vehicles with a premium, high-gloss, colored chrome paint. The chrome effect can easily be achieved in one-step with no basecoat required. It is easy to apply over smooth surfaces including metal, chrome and plastic. CUSTOM Chrome is perfect for automotive accent projects like rims, striping and interiors. It is available in three popular colors: red, black and silver.

For more information about Rust-Oleum’s automotive products, visit:


About Rust-Oleum
For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Modern Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, and Mean Green® .Visit for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter and Instagram.