AkzoNobel Vehicle Refinishes Returns to SEMA Show Celebrating 10-Year Partnership with McLaren Racing


TROY, Michigan – AkzoNobel, a leading provider of vehicle refinishing products, today unveiled its programming for the 2018 Specialty Equipment Market Association (SEMA) Show. The event takes place in Las Vegas from October 30 through November 2, 2018.

AkzoNobel will exhibit at booth #25163, where attendees will be able to view two new cars from hot rod builder Dave Kindig (renderings below). AkzoNobel will also lead a press conference to celebrate the company’s 10-year partnership with McLaren Racing, and will offer show attendees product demonstrations. In addition, AkzoNobel will have a presence at the Rig (#61014), host an Education Session, and participate in the SEMA Student Career Day.

“Our presence at the SEMA Show this year shines a spotlight on AkzoNobel’s leadership in color,” said Doug Holmberg, Business Director, Americas, AkzoNobel Automotive & Specialty Coatings. “Kindig’s cars in our Modern Classikk line of custom finishes, our decade-long partnership with McLaren and our unrivaled color-matching digital tools all underscore our commitment to quality color – for enthusiasts and the collision repair industry alike.”

Kindig, renowned as a hot rod builder and host of VELOCITY television program “Bitchin’ Rides,” will debut two new cars – a 1955 Mercedes-Benz Gullwing and a 1967 Pontiac GTO – both painted in Modern Classikk. Kindig will also be at the AkzoNobel booth throughout the show to sign autographs.

“AkzoNobel and I share a passion for color, and Modern Classikk is the epitome of our partnership,” said Kindig. “The Modern Classikk line of paints provides unparalleled excellence in clarity and quality. All of these colors not only have a classic feel to them, but convey that extra dimension that lets you see different shades from different angles.”

Kindig and AkzoNobel announced their partnership in 2017 and shortly thereafter launched the full line of Modern Classikk custom finishes, which includes 26 base coat colors and four reducers. AkzoNobel’s reputation for its unsurpassed ability to create groundbreaking refinishing solutions, coupled with Kindig’s visionary master craftsmanship, make the collaboration a natural fit.

In addition, AkzoNobel and McLaren celebrate 10 years of partnership at the 2018 SEMA Show. McLaren relies on AkzoNobel’s coatings technology to provide color, protection and performance for its Formula 1 team, using the premium Sikkens brand for its F1 cars. Simon Roberts, chief operating officer, McLaren Racing, will host a press conference in honor of the partnership.

“McLaren’s decade-long relationship with AkzoNobel has led us to new innovations, scientific and sustainable advancements and quality finishes,” said Roberts. “The company’s longevity in the marketplace, coupled with the technology we’ve developed together, has helped us in our ongoing pursuit of high performance, and we’re thrilled to call AkzoNobel our partner.”

SEMA attendees will also have the opportunity to request or observe aftermarket product demonstrations at the AkzoNobel booth. Products on display will include:

•Carbeat: Carbeat is a revolutionary digital production workflow system developed for collision repair shops. The system digitizes the repair process on a touch screen monitor and makes it available to managers, team leaders, technicians and third parties, leading to improved transparency and communication. Since its launch at last year’s SEMA show, the software has now been optimized with new reporting, scheduling and tracking capabilities, enhanced search functions and more.

•Automatchic: Automatchic Vision is a digital spectrophotometer (i.e., camera) that enables bodyshops to measure and match color in any location on a vehicle. The software increases business profitability by driving right first-time color selection through process optimization, accuracy and speed; it also enhances profitable, sustainable operations by enabling the collision center to use less paint, reduce waste and save labor. Automatchic instantly analyzes color and provides the optimal matching color formula.

•MIXIT: In alignment with AkzoNobel’s tradition of developing leading digital color techniques and technologies, MIXIT is a color identification and retrieval system, which uses cloud-based software to give users immediate access to its vast database of more than 2 million colors and variants. MIXIT satisfies the industry’s need for greater accuracy and greater efficiency in color matching.

AkzoNobel Events at SEMA

Dave Kindig Autograph Sessions: Meet Dave Kindig, take a photo with him, and get his autograph.
• Tuesday, Oct. 30, 3 – 4 p.m. PT: AkzoNobel Booth #25163
• Thursday, Nov. 1, 4:15 – 5 p.m. PT: AkzoNobel Booth #25163
• Thursday, Nov. 1, 5 – 6 p.m. PT: Rig #61014
• Friday, Nov. 2, 9:30 - 10:30 a.m.. PT: AkzoNobel Booth #25163

McLaren & AkzoNobel Celebrate 10 Years of Partnership: The press conference will address McLaren’s 10-year partnership with AkzoNobel and will also be streamed through Facebook Live on the AkzoNobel Vehicle Refinishes and AkzoNobelUS pages. Spokespeople include Simon Roberts, chief operating officer, McLaren Racing and Keith Malik, Global Key Account Director, AkzoNobel Automotive & Specialty Coatings.
• Wednesday, Oct. 31, 3:30 - 3:50 p.m. PT: AkzoNobel Booth #25163

SEMA Student Program, Student Career Day: The goal of the Student Career Day is to expose students to the diversity of career opportunities in the automotive industry. Students can meet with AkzoNobel to learn about the positions typically available and necessary skill sets, and can ask questions. Spokespeople include Ryan Brown, technical manager, AkzoNobel and Don Shearer, technical manager, AkzoNobel.
• Monday, Oct. 29, 1 - 3 p.m. PT: Westgate Resort & Casino, Paradise Event Center

Repairer Driven Education, “You Schedule How?”: AkzoNobel will host an education session focused on the importance of scheduling in the collision repair industry. Attendees will learn to: Correctly identify bottle necks within their facility; understand their facility’s resource capacity in order to properly staff for optimal efficiency; and implement a scheduling system that will increase overall efficiency and cycle time. Charlie Whitaker, services consultant, AkzoNobel will be the main spokesman.
• Wednesday, Oct. 31, 12:30 - 2:30 p.m. PT: Las Vegas Convention Center, Upper North Hall, N237

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