3M Hire Our Heroes 500 Set to Take the Green Flag during 2018 SEMA Show as Collision Repair Industry’s Top Shop Owners, MSO Leaders and Companies Race to Claim the Honors

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3M Hire Our Heroes 500 Set to Take the Green Flag during 2018 SEMA Show as Collision Repair Industry’s Top Shop Owners, MSO Leaders and Companies Race to Claim the Honors

Event to Benefit 3M Hire Our Heroes Program to Provide Scholarships and Tool Grants to
Military Veterans and Their Families

ST. PAUL, Minn., (October 19, 2018) – 3M Automotive Aftermarket Division, along with the Collision Repair Education Foundation, is putting its effort to provide collision repair education opportunities for military members into high gear this year, launching the 3M Hire Our Heroes 500 at Las Vegas Motor Speedway.

On Tuesday, October 30 during the 2018 SEMA Show, representatives from top MSO and independent collision repair companies will compete in NASCAR stock cars from the NASCAR Racing Experience for bragging rights as the fastest collision repair professional in the industry. Legendary automotive designer Chip Foose will wave the green flag for the field. The winner will be presented the race trophy by NASCAR Hall of Fame member Richard Petty on Wednesday, October 31, at 12:45 p.m. in the 3M Automotive Aftermarket Division outside booth at SEMA.

Already, CARSTAR, Gerber Collision & Glass, Auto Body Evolution, Lindsay Collision Centers, Brandywine Coach Works, Skeeter’s Body Shop, Caliber Collision, Fix Auto, Berkshire Hathaway Automotive/English Color and Supply, Certified Collision Group and Enterprise Rent-a-Car have entered the race and are ready to challenge their industry colleagues against the clock. Each participant has generously donated to have a car in the field, and each car will carry the donor’s logo and colors in specially designed paint schemes. All proceeds benefit the 3M Hire Our Heroes program.

“Our goal throughout this program has been to provide training and opportunities for military veterans and their families to pursue careers in the collision repair industry and to help address the need for qualified technicians,” said Dale Ross, U.S. Marketing Operations Manager for 3M Automotive Aftermarket Division. “This is a unique, once-of-a-lifetime event that has engaged many of our collision repair industry’s leading companies in a race for an amazing trophy – and bragging rights. We’re honored to have everyone support this important cause.”

The partners in the 3M Hire Our Heroes 500 include 3M Commercial Solutions Division, which will provide the graphic film for the cars, TriMaxx Graphics, which will print the film, Graphix GearWerks will handle the installation, and NASCAR Racing Experience will provide the race cars and manage the on-track event.

“The 3M Hire Our Heroes program has been an incredible initiative that will help launch a rewarding career for our scholarship and tool grant recipients and benefit our industry overall,” said Clark Plucinski, Executive Director of the Collision Repair Education Foundation. “The generosity of the industry in supporting this program is heartwarming, and they are playing a critical role in building the success of our industry for years to come.”

This is the sixth year that 3M has partnered with the Collision Repair Education Foundation in support of our industry and our nation's veterans. Since 2013, the 3M Hire Our Heroes program has generated more than $1,065,500 to be used toward scholarships and tool grants for military veterans and their family members. Nearly 330 military veterans and their families have already received scholarships and grants. For more information on the 3M Hire Our Heroes campaign, visit www.3mcollision.com/hire.

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Contact: Dale Ross Deborah Robinson
3M Automotive Aftermarket Division drobinson@vmg1.com
Daross1@mmm.com 312.505.4336