Mercury Racing partners with Roadster Shop


FOND DU LAC, Wis. (Oct. 30, 2017) – Mercury Racing is pleased to announce it is partnering with Roadster Shop of Mundelein, Ill., for distribution of Mercury Racing’s SB4 7.0 (small-block, four-valve) automotive aftermarket crate engine.

The 32-Valve DOHC SB4 7.0 engine adapts Mercury Racing’s proven high-performance valve train to a customized LS-based engine that produces a staggering 750 naturally aspirated horsepower. Mercury Racing’s advanced four-valve cylinder head combustion system and dual overhead camshaft valve train provide significantly improved performance and durability compared to a standard two-valve design.

The announcement comes just prior to opening of the annual Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, builders, distributors, retailers, and publishing companies. The show runs October 31 through November 3.

Roadster Shop has been an industry mainstay in performance chassis fabrication and custom car building for over 30 years. It produces innovative, performance-based vehicle-specific chassis & suspension components for top tier street rods, trucks and pro-touring muscle cars. The Mercury Racing SB4, available for immediate delivery, offers Roadster Shop customers a turnkey, fully calibrated high-performance engine package.

Water Gene
“Being avid powerboaters for three generations, we are extremely familiar with Mercury
Racing’s offshore marine products and the incredible rigors they are built to withstand while maintaining top-level performance. We are excited to partner with a company that
can provide that level of durability in a 750 HP automotive engine package,” said Jeremy Gerber, Roadster Shop vice president of operations.

Roadster Shop owner Phil Gerber agreed.

“We are excited to partner with Mercury Racing on bringing the SB4 engine to the hot rod industry,” said Phil Gerber. “The SB4 is an incredibly unique package that fits perfectly with the direction of high-end custom cars being built today. This engine will certainly be a game-changer and we couldn’t be more thrilled to be a part of it.”

The feelings from Mercury Racing are mutual.

“We are excited to partner with Roadster Shop,” said Erik Christiansen, Mercury Racing general manager. “They are highly respected and passionate veterans of the automotive aftermarket industry. Our capabilities are complementary and we appreciate their approach to providing innovative, high-quality products and services.”

Roadster SB4s
A Mercury Racing SB4 engine is fitted in a custom Roadster Shop 4WD IFS Bronco chassis in their Central Hall booth, #C07. A second SB4 is displayed in their Upper South Hall booth, #30280.

About Mercury Racing
Based in Fond du Lac, Wis., Mercury Racing, a division of Mercury Marine, is a leading provider of high-performance marine propulsion systems for discriminating boaters worldwide, offering an exciting and fulfilling power boating experience on the water. Using leading-edge technology, Mercury Racing produces high-performance outboards, sterndrives, propellers, parts and accessories. Mercury Racing also produces crate engines for the automotive aftermarket industry. Mercury Marine is a division of Brunswick Corp. (NYSE: BC), the world’s leading manufacturer of recreational products, including pleasure boats, marine engines, fitness equipment, and billiards.


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