ROADWIRE TO UNVEIL LUXE LINE OF CUSTOM INTERIORS AT 2017 SEMA SHOW

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FOR IMMEDIATE RELEASE
CONTACT: DAVE EDMONDSON
PHONE: 877.ROADWIRE
ROADWIRE TO UNVEIL LUXE LINE OF CUSTOM INTERIORS AT 2017 SEMA SHOW
New Leather Interior Adds Sophisticated, Sporty Styling to 2018 BMW 440i Twin Turbo Coupe

LOS ANGELES, CALIFORNIA…Sophisticated, sporty styling are the hallmarks of the new Luxe line of interiors now available exclusively from Roadwire Leather Interiors, a leading supplier of custom-crafted leather interiors. The latest addition to Roadwire’s extensive lineup, the all-new Luxe interior features premium-quality all-black automotive leather with European-style perforated inserts offset with stylish red stripes, simulating the look of a Ferrari Daytona interior.
Precision manufactured to exacting specifications in Roadwire’s state-of-the-art facility, the Luxe interior combines chic styling with cutting-edge technology, and will make its worldwide debut in a 2018 BMW 440i Twin Turbo Coupe, the centerpiece of the Roadwire exhibit at the upcoming SEMA Show, booth 12317 in the North Hall of the Las Vegas Convention Center.
In addition to the Luxe interior, the BMW 440i sports a range of custom touches, including a Gibson cat-back exhaust, Llumar window tint and paint protection film, TSW wheels and Toyo tires, as well as audio upgrades from Rockford Fosgate and other gear.
“Our new Luxe line instantly transforms the stock interior of the new BMW 440i, creating a stylish and sporty head-turning appearance,” said Dave Edmondson, senior VP of Roadwire Inc., the parent company of Roadwire Leather, Signature Automotive, Distinctive Industries and Classic Soft Trim “Because the Luxe line is available exclusively from Roadwire, it gives our restyler customers and their dealer clients a competitive advantage in the marketplace. At the same time, it affords dealers an excellent profit-building opportunity to upsell this distinctive package to image-conscious buyers.”
Roadwire Inc., a third-generation, privately owned company based in Austin, Texas, was founded in 1969. The global automotive technology company provides and manufactures innovative products to new- and pre-owned vehicle markets facilitated by more than 3,500
-more-
authorized installers. Its portfolio of products includes OEM and aftermarket leather-trimmed
interiors, climate-controlled seating, seat heaters, electric sunroofs, myTop®, the world’s first all-electric convertible top for the Jeep® Wrangler, and other patented technologies designed to enhance comfort and security for the next generation of automobiles and light-duty trucks. For more information, visit www.Roadwire.com, or call 877.ROADWIRE.