Avery Dennison Announces Four “Wrap Like a King” Continent Wrap Kings - Prize package includes passes to the 2017 SEMA Show



Prize package includes passes to the 2017 SEMA Show

Mentor, Ohio, October 16, 2017 – Avery Dennison Graphics Solutions announced today the winners of the four continents in the “Wrap Like a King” Challenge, featuring Avery Dennison® Supreme Wrapping™ Films, Conform Chrome and digital Supercast vinyl wrap films. The global “Wrap Like a King” winner will be announced at the 2017 SEMA Show on November 1, 2017 at 1:00 p.m. (PST) in Booth #12173.

The following vehicle graphics installers were chosen as Continent Wrap Kings:

North America - Because ‘Merica! by PG NOLA
Europe - Polizei Rusty Design by Wrapstyle Denmark
North Asia - Camo Flage the ROOCAT by Type B Custom Decal
Australia & New Zealand - Lei’d Low by Exotic Graphix
"It's a huge point of pride to call myself the Wrap King of North America," said Kevin Kempf, owner of PG NOLA. "I can't wait to represent my shop at SEMA as one of the last entries standing in this worldwide competition."

"With the continent winners chosen, the margin for victory in this challenge will only get slimmer," said Molly Waters, senior technical specialist, Avery Dennison. "It's going to be an exciting King of the Wrap World reveal from our booth at SEMA on November 1."

The continent winners will go on to compete for the ultimate “King of the Wrap World” title at the 2017 SEMA Show, October 31 - November 3, 2017 in Las Vegas, Nevada. Avery Dennison Booth #12173 will also showcase new window films on freestanding window shields and new, pioneering smart glass technology, and new Supreme Wrapping Film colors will be introduced and used in demonstrations on a retro lowrider pickup truck.

“The fifth installment of Wrap Like a King is coming to a close and we would be proud to crown any one of these continent winners the ultimate king,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “All of this year’s submissions have us excited about the future of vehicle wraps, and we are excited to show installers at SEMA our new automotive window films and new colors of Supreme Wrapping Film to see how they will use their skills and imagination with these products!”

Each Continent Wrap King won a $3,200 prize pack, which includes $500 in gift vouchers, passes to the SEMA show, personalized Wrap Like a King swag, two free rolls of Supreme Wrapping Film and a 67” Race Ramp. Continent winners will also receive social media exposure and a variety of marketing materials.

A panel of international industry judges chose four Continent Wrap Kings from a field of 12 regional winners. The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison.

The remaining vehicle wraps have prevailed over a field of 159 total submissions that were judged based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Wrap installers can learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via www.wraplikeaking.com.

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About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us at @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.