Learn about future car colors, developing better estimates and improving productivity from BASF experts at SEMA 2017

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SOUTHFIELD, MI, September 25, 2017 – BASF is conducting three educational sessions at the Specialty Equipment Market Association (SEMA) Show. The seminars will help collision shops improve productivity, write more thorough estimates and gain a greater understanding of how new Original Equipment Manufacturer (OEM) colors are developed. SEMA takes place Oct. 31- Nov. 3 at the Las Vegas Convention Center.
“Education is the key to staying on top of the latest trends, techniques and innovations in the collision repair industry,” said Jeff Wildman, BASF Manager, OEM and Industry Relations. “As the number one chemical supplier to the automotive industry, BASF has unique insights into OEMs and the latest trends. Through these seminars, we are sharing this knowledge and encouraging new ideas to help our customers be more successful.”
Each of the following seminars is offered through the Society of Collision Repair Specialists (SCRS) Repairer Driven Education series sponsored by BASF.
• The Basics of Blueprinting (Session RDE5) – Tues., Oct. 31, 9:30 a.m. - 11:30 a.m. – BASF’s John Shoemaker will delve into completing a damage appraisal, and how to reach a final bill with the most complete list of work performed. Using available tools such as the SCRS Guide to Complete Repair Planning, OEM Position papers and processes, Shoemaker will show a repair planner how to document required repairs.

“Through my course, the repair planner will better understand the need to involve a parts person as well as a paint technician,” said Shoemaker. “This simplifies the work with the disassembly technician when identifying all the required repairs.”

• The Creation of Car Colors of the Next 3 to 5 Model Years (Session FREE1) – Tues., Oct. 31, 11:30 a.m. - 12:15 p.m. – BASF’s Paul Czornij will discuss where car-color pallets come from, who decides the popularity and direction of colors on future car models and share colors of the future that will soon have to be repaired in collision shops.
“Attendees will understand what areas influence the selection of color and color effects, how technology brings a color idea to reality in the market and how to better gauge what factors will continue to influence designers as they push to newer, innovative colors, said Czornij.”
• Thorough Estimate Techniques for Special Finishes (Session RDE20) – Wed., Nov. 1, 3:00 p.m. - 5:00 p.m. –John Niechwiadowicz of QLC, and instructor of BASF VisionPLUS University courses, will focus on special finishes from OEMs that have become a trend recently, such as liquid metals, matte finishes, tri-coats and quad-coats, and how to properly prepare customers for the time and cost commitment associated with these repairs.
“My course concentrates on tips, tools and techniques that will result in more efficient workflow processes, such as communication with the customer and within the shop, use of BASF SmartTRAK and more,” said Niechwiadowicz.
For more information, visit the BASF booth #20353 at SEMA 2017 in the Central Hall.

About BASF Automotive Refinish
BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit: http://www.basfrefinish.com/

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.