Portacool, LLC To Unveil New Portable Evaporative Coolers at SEMA - WelderUp’s Steve Darnell of Discovery’s ‘Vegas Rat Rods’ To Host Ceremonial Reveal


CENTER, TEXAS – SEPTEMBER 2017 – As the saying goes, good things come to those who wait! Portacool, LLC is excited to announce that not one, but two, new Portacool portable evaporative coolers will be unveiled this fall at the Specialty Automotive Manufacturers Association (SEMA) show.
The Portacool team invites all media and attendees to watch the official reveal at 12:55 p.m. on October 31 at booth #10209 in the North Hall.

“Our loyal fans and customers provide invaluable feedback to the growth and development of our product lines,” says Thomas Morrison, Director of Marketing for Portacool. “Without a doubt, the two new products we are launching at SEMA encapsulate that feedback and build upon the success of the Portacool Jetstream series.”

Steve Darnell, owner of the renowned WelderUp shop and TV personality showcased on Discovery Channel’s “Vegas Rat Rods”, will host the unveiling. Fans will have an opportunity thereafter to get Steve’s autograph during his onsite time in the booth through 2 p.m. Additionally, fans will enjoy seeing WelderUp’s Train Car in the Portacool booth and have an opportunity to take pics with the car.

SEMA attendees can experience the cooling power of Portacool portable evaporative coolers first-hand at the show. These coolers provide shop owners and garage enthusiasts a cost-effective, mobile option for cooling work spaces up to 5,500 square feet.

About Portacool
Portacool, LLC is the worldwide manufacturing leader in the portable evaporative cooling industry providing cooling solutions that protect against heat stress and discomfort in hard-to-cool spaces. The company is dedicated to worksite safety, productivity, sustainability and social responsibility by providing a variety of cooling products “When Comfort Counts™”. Headquartered in Center, Texas for more than 25 years, Portacool products are made in the USA with domestic and global parts. To learn more or find a retailer, nationally or internationally, go to www.portacool.com or reach live support at 888-695-2942.

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