OPTIMA® Batteries to Debut New Augmented Reality Experience at SEMA


Immersive holographic experiences powered by the Ultimate Power Source will run each day of the show in booth #20323

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, will introduce the “Ultimate Battery Torture Test” Augmented Reality Experience at its booth #20323 during SEMA.

Participants will go behind-the-scenes at five different epic battery torture tests and get to meet the drivers, see the vehicles and visit the tracks, all in stunning 3D holographic augmented reality:
• Speeding around the Nürburgring 24-hour race course in Germany with James Clay and his team in their BMW 328i.
• Racing up Pikes Peak 12.42 miles and 156 turns with James Clay and his BMW E92 M3 in the International Hill Climb in Colorado.
• Driving through the mud at the Marshall-Putnam Fair Demolition Derby with Alex Hatem in a 1989 BMW 325i E30 chassis.
• Crawling through the Johnson Valley desert at King of the Hammers with Lucas Murphy in his Ultra4.
• Going for a Land Speed Record at the Bonneville Salt Flats with Danny Thompson in the Challenger 2.

“The groundbreaking holographic technology is incredible. Participants will get the chance to meet our OPTIMA drivers, travel to legendary race tracks and see top performance vehicles go through the torture tests we’ve conducted via realistic 3D holograms – all while standing in our booth on the SEMA Show floor,” said Cam Douglass, director of marketing at OPTIMA Batteries, Johnson Controls.

The first 2,000 participants will receive a 3D Holographic Projection Pyramid that will give them exclusive access to the OPTIMA Batteries holographic content through their own mobile devices.