Hall of Fame Racer Bobby Allison to Unveil Hot Rod Truck at SEMA Show


Painless Performance Products and other SEMA member companies will be unveiling a Studebaker pickup truck, owned by NASCAR Hall of Fame driver, Bobby Allison, at the 2014 SEMA Show. In 1988, Bobby Allison was nearly killed in a crash at Pocono Raceway, suffering massive head injuries. The injuries not only ended his spectacular racing career, but also changed his life forever. During the following years, Bobby would suffer both physically and emotionally, losing both of his sons, eleven months apart, in tragic accidents. After the crash, many of his memories were lost, including his 1988 Daytona 500 victory, alongside his son Davey. 1988 was also the year that Bobby purchased a 1950 Studebaker R2 Pickup Truck. The truck was to be his own project. A restoration project that he would enjoy long into his retirement. Since 1988, the truck has sat in a garage waiting for it’s proper return...just like it’s famous owner.

n 2014, Jeff Arnold and the crew of Our Dream Restorations met Bobby Allison and his wife Judy. With a smile on his face, Bobby told the story of purchasing the old truck, and his original plans for the Studebaker Truck - the same type of truck his own father had when Bobby was growing up. Our Dream Restorations volunteered to help the Allison’s finish their dream, and re-introduce Bobby Allison to the thousands of racing fans that have missed his presence.

To build a hot rod truck worthy of the career of a Hall of Fame racer, the project is being supported by some of the best and most iconic names in hot rod and classic car parts manufacturing. These companies are not only providing essential performance parts, but are actively involved in the design and installation of their own parts. Participating companies include Auto Custom Carpets, Bed Wood & Parts, Bowler Transmissions, Classic Instruments, Evercoat, F.A.S.T., Hotchkis Perfomance, iDidIt, Inc, K&N Filters, MagnaFlow, Moser Engineering, Painless Performance, Steele Rubber Products, United Pacific, Vintage Air, Vintage Glass and many others.

With a history in racing, performance and hot rodding, Painless Performance Products (San Antonio, Texas) has taken a lead role in the restoration of this iconic truck and it's legendary owner. The Studebaker hot rod will be unveiled in the company's booth located in the Central Hall of the SEMA Show. Bobby Allison and his family will be present at the unveil, as well as throughout the entire SEMA Show to support the build partners. The owners and staff of Painless are graciously hosting the Allison family for the SEMA Show.

NORTH CAROLINA. The truck is located, and being restored, at Our Dream Auto Restorations in Mooresville, North Carolina. Local companies, Steele Rubber Products and Hotchkis Performance East are assisting in the project development and communications.


Additional information, photos, video and other media will be made available. In addition, future announcements about web and social media focused on the build will be made. Representatives of Painless Performance Products, Our Dream Auto Restorations, Steele Rubber Products and Hotchkis Performance are available for media inquiries.

For media and press information, please contact Eric Saltrick at Steele Rubber Products (esaltrick@steelerubber.com). For information about Painless Performance Products and the unveil event, please contact Derek Love (dlove@painlessperformance.com).

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