Omni United USA Inc. will showcase their successful year of ‘firsts’ at the annual SEMA show in 2013. Returning with a larger booth space and increased presence, Omni will be situated in the midst of the South Hall Lower in booth #43211.

Omni United announced this week that it has been certified as a Carbon Neutral company for its flagship brand, Radar Tires, accomplishing a goal set over two years ago. This achievement is the result of a comprehensive twelve-month effort to measure the company’s Radar Tires brands’ global carbon footprint in accordance with certification standards, coupled with a multi-faceted approach to reach net zero carbon emissions. In addition to its commitment internally to driving sustainable business practices, Omni United has achieved its goal of net zero carbon emissions through supporting hydro energy green projects, spread across China.

"We cannot transform the world alone, but want to be a role model and show that if a small company like ours can invest the time, effort, and resources necessary to make this change, then anyone can,” said G.S. Sareen, President and CEO of Omni United. “This is owed to our children and the generations to come not to continue down the path we have been on.”

The company is also coming off an inaugural year in motorsports, where championship driver Mike Johnson and Omni United came away with a Score International Baja 500 Class 10 buggy victory and Class 10 points lead going into the iconic November Baja 1000. First introduced at the 2012 SEMA show, Radar Tires, the flagship brand of Omni United, took on the best of the short-course off-road racing and desert series with this year’s debut in the 2013 Lucas Oil Off Road Racing Series (LOORRS) and SCORE Desert Series. Radar’s inaugural efforts feature the brand’s Renegade R5 M/T tires and a team led by Johnson.

“Motorsports has always been an incredible proving ground for tires, and Radar was ready to take on the tough competition of the Lucas Oil series and the punishing desert in SCORE racing with our rugged, heavy-duty Renegade R5 M/T tire,” said G. S. Sareen, CEO and President of Omni United. “This entrance into off-road motorsports furthered Radar and Omni’s quality commitment to our customers, reinforcing our promise to provide very robust products at a reasonable price point that the brand is known for.”

The company is also coming off of other firsts, including the opening of their first North American distribution center in Fairfield, California to support flagship brand, Radar Tires.

“Radar Tires new distribution center provides a much higher level of service to our customers throughout the United States,” said Scott Rhodes, Omni Vice President of Sales, North America. “It allows us to better serve the needs of our growing retail customers and distributors, accelerating time to market.”

The new distribution center will support retailers and multiple distribution points throughout the United States and provide dealers with expedited access to the line of Radar Tires products, including passenger car, SUV and trailer tires. The company says the distribution center will reduce lead time for product delivery as the result of a competitive shipping policy which includes pre-paid delivery on all qualified orders.

Omni United invites interested dealers to stop by booth #43211 to learn about all the firsts from 2013, view a complete range of products and discover why Omni product and service solutions are currently utilized throughout 80 countries worldwide.

Interested dealers are invited to stop by booth 43211 for an appointment, or to contact Scott Rhodes at or +1.231.943.9804 to request more information in advance to the SEMA show.
For media inquiries please contact: Casey Robinson at or +1.231.645.6452
For every Radar tire sold, Omni United will donate $5 to the Breast Cancer Research Foundation (BCRF) with a minimum annual donation of $200,000 and a maximum donation of $250,000. The BCRF is a New York-based non-profit organization that funds clinical and translational research worldwide into finding a cure for breast cancer. For more information, visit


Radar Tires is the flagship tire brand of Omni United (Singapore) – an established global tire designer and manufacturer. It offers a complete range of passenger car, SUV, truck, bus, and farm tires that are marketed under its own four brand names: Radar, Goodride, Roadlux and Corsa. Besides designing and manufacturing tires, Omni United provides unparalleled customer service and its state-of-the-art logistics and supply chain management systems, which are the cornerstones of their success.

Radar Tires is proud to declare carbon neutral as of October 2013.

Omni United was founded in 2003 by Singapore-based entrepreneur G. S. Sareen. From its headquarters in Singapore, Omni United provides the full spectrum of supply, distribution and sales services to over 80 countries around the world. The USA, Omni United’s largest market, accounts for 70% of the company’s business. Omni United has 10 offices throughout the USA, including Florida, California, Michigan and Colorado. Other important fast growing markets are the United Kingdom, Spain, Germany, Middle East, South East Asia, Australia and Japan.

Omni United has been rated as the fastest growing company in Singapore. A major percentage of Omni United’s products (including Radar Tires) are designed in Singapore and manufactured in modern, high-tech, state-of-the-art production facilities in Indonesia, Thailand, India and China. All products are compliant with all the most stringent USA and EU tire regulations.

For further information about Omni United and Radar Tires, please visit and