Pit stop at German IndyCar partner SONAX


- At the SEMA Show 2013, the IndyCar sponsor SONAX will present its cutting-edge portfolio for the U.S. and Canada, and much more.

- The car care specialist will introduce innovations such as the all-purpose cleaner SONAX SX MultiStar, SONAX Upholstery and Alcantara Cleaner with odor killer and SONAX ProfiLine Polymer Net Shield, a state-of-the-art Hybrid Polymer Technology for car detailing professionals.

- Meet and greet IndyCar drivers Scott Dixon and Ed Carpenter at the SONAX Booth (12167, North Hall). Renny Doyle, detailer of Airforce One, will also visit the booth daily to discuss the entire line of SONAX products.

Drivers around the globe will know the car care products from SONAX, for more than 60 years, the brand has stood for highly effective quality products that are “engineered and made in Germany”. In the U.S. and Canada, the brand has found new fans over the past few years. This year, the car care expert attracts additional attention as a sponsor to the IndyCar Series. The fascinating motorsports world will also take center stage at the SONAX booth at SEMA Show.

Since this season, IndyCar drivers who secure a win in both races during doubleheader weekends have the chance to win the “SONAX Perfect Finish Award” endowed with 50,000 US dollars. This prize money rolls over should no driver win both races. Scott Dixon has managed this feat once, winning both races in Toronto, thus winning $100,000 USD. The special prize draws attention to the innovative SONAX ProfiLine Perfect Finish polish for professional machine polishing that will be introduced at the booth in the North Hall. In addition, the German manufacturer presents itself as sponsor on the race car of 2013 Indianapolis 500 pole-sitter Ed Carpenter. Both drivers will visit the SONAX booth and sign autographs: Scott Dixon will be in our booth on Wednesday, November 6, Ed Carpenter will be there on Thursday, November 7.

On the pole position with exciting product innovations

This year the team of German car care specialists will once again bring exciting product innovations to the U.S. and Canada. The fascinating innovations are perfect additions to the extensive SONAX range of powerful car care products that exceeds the highest demands of car owners throughout the world.
One interesting product launch will be the all-purpose cleaner SX MultiStar, which will convince you immediately of its powerful cleaning ability and its numerous application possibilities. The micro-active combination of surfactants yields maximum cleaning power for exterior and interior use, while possessing good material compatibility.

Another highlight will be SONAX Upholstery and Alcantara Cleaner with odor killer, the long sought-after solution for easily and effectively cleaning textile surfaces. All textiles including seats, upholstery, panels, roof lining, carpets, seat covers and the most sensitive Alcantara surfaces can now be cleaned thoroughly yet gently with the propellant-free SONAX Upholstery and Alcantara Cleaner.

SONAX focuses its professional expertise in the ProfiLine series

SONAX is now offering solutions such as Nano Polish, Fine Abrasive Paste and the innovation ProfiLine Polymer Net Shield. Based on Hybrid Polymer Technology, ProfiLine Polymer Net Shield perfectly preserves the vehicle’s paint for as long as six months. State-of-the-art Hybrid Polymer Technology is the highlight of the long-term sealant that SONAX especially developed for professional use.