Radar Tires Continues to Support the Breast Cancer Research Foundation and Increases Donation per Tire in Groundbreaking 'Mobilizing Hope' Campaign


For the third consecutive year, Omni United continues its Mobilizing Hope campaign and corporate alliance program to support The Breast Cancer Research Foundation® (BCRF). For every one of Omni United’s Radar brand tires sold between April 2013 and the February 2014, the company has pledged to increase its donation per tire to $5, with a minimum donation of $200,000 and a maximum donation of $250,000.

As Omni United and Radar have enjoyed significant success and growth over the last few years, the company continues its objectives with this program to increase both awareness and funds to support the efforts of BCRF. Money raised in the campaign goes directly to the BCRF to help prevent, treat and ultimately eradicate this disease. Mobilizing Hope' launched in the United States in 2011 and has continued to grow with Radar products benefiting the BCRF now available from over 12,000 leading tire retailers serviced by the Omni-United distribution network.

The program features all of Radar's products including RPX, Dimax, Verenti, Renegade, and Angler Series. The Radar range covers virtually all segments of the consumer market with PCR, SUV, CUV, UHP, H/T, A/T, M/T, Winter, and ST Radials. All Radar tires have a distinct label identifying the product as supportive of The Breast Cancer Research Foundation. Omni will continue efforts over the next year to share and promote the BCRF's message.

"We at Omni-Radar believe that our company has a responsibility to the world beyond making a safe, durable, eco-friendly and attractive tire for our customers," said G.S. Sareen, President and CEO of Omni United. "We are proud and excited to support this campaign with The Breast Cancer Research Foundation, one of the most highly regarded non-profit organizations in the world. We are great fans of The Breast Cancer Research Foundation's work and dedication to the global cause of fighting breast cancer, a disease that has touched the lives of many in our communities. We admire the BCRF's efficiency and relentless focus on funding the most cutting edge medical research to prevent and find a cure for breast cancer. We would like Radar Tires to leave a different type of mark in the world."

Dealers are invited to stop by booth 43211 in the South Hall Lower for an appointment and to learn more about Omni United’s revolutionary “Mobilizing Hope” corporate alliance program to support The Breast Cancer Research Foundation®. Please contact Casey Robinson at caseyrobinson@omni-united.com or +1.231-645-6452 to request information in advance to the SEMA show.

About Omni United / Radar Tires
Radar Tires is the flagship tire brand of Omni United (Singapore) – an established global tire designer and manufacturer. It offers a complete range of passenger car, SUV, truck, bus, and farm tires that are marketed under its own four brand names: Radar, Goodride, Roadlux and Corsa. Besides designing and manufacturing tires, Omni United provides unparalleled customer service and its state-of-the-art logistics and supply chain management systems, which are the cornerstones of their success. Omni United was founded in 2003 by Singapore-based entrepreneur G. S. Sareen. From its headquarters in Singapore, Omni United provides the full spectrum of supply, distribution and sales services to over 80 countries around the world. The USA, Omni United’s largest market, accounts for 70% of the company’s business. Omni United has 10 offices throughout the USA, including Florida, California, Michigan and Colorado. Other important fast growing markets are the United Kingdom, Spain, Germany, Middle East, South East Asia, Australia and Japan. Omni United has been rated as the fastest growing company in Singapore. A major percentage of Omni United’s products (including Radar Tires) are designed in Singapore and manufactured in modern, high-tech, state-of-the-art production facilities in Indonesia, Sri Lanka, India and China. All products are compliant with all the most stringent USA and EU tire regulations. For further information about Omni United and Radar Tires, please visit www.omni-united.com and www.radartires.com

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research at leading medical centers worldwide. In October 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the USA. BCRF has received 4 stars from Charity Navigator for nine consecutive years, outperforming 99% of more than 5,500 evaluated charities. Furthermore, the Foundation is consistently listed as an “A+” charity by The American Institute of Philanthropy. BCRF is the only breast cancer organization to receive AIP’s top accolade, and is currently the only cancer organization to hold this ranking. For more information about BCRF, visit www.bcrfcure.org.