MEDFORD, OR – 9.27.13 –BEDSLIDE/Takit, an Oregon-based truck accessory manufacturer specializing in cargo management systems, recently promoted Joel Ayres, their Vice President of Sales for the past two years, to full partnership. With nearly 40 years of experience in the after-market truck accessories business, Ayres brings to BEDSLIDE a comprehensive knowledge of the industry and an exemplary level of expertise in all aspects of the trade.

Ayres experience includes being a general manager of a manufacturing operation, overseeing a chain of retail stores, as well as being in charge of distribution and warehouse operations. For over 19 years, Ayres worked as National Marketing Director for Truck Accessories Group (TAG), which owns a variety of national brands including Leer, Pace Edwards, Raider and State Wide Aluminum.

Along with his position with TAG, Joel also chaired numerous committees while sitting on the Board of Directors of SEMA— the trade association that sponsors the largest automotive aftermarket show in the world. In 2006, Ayres was named SEMA Person of the Year.

While working on a project for TAG, Joel met BEDSLIDE President Dan Marshall. Impressed by Ayres’ experience, wisdom and pedigree, Marshall invited him to join the BEDSLIDE team as Vice President of Sales —the post he held for over two years.

Ayres stated, “I joined BEDSLIDE because I was greatly impressed with the product, the marketing tools that they had developed and their enthusiasm regarding their future. We all share a vision and belief in the extraordinary potential of this company. Plus, the fact that I’ve never had more fun on the job makes BEDSLIDE a perfect fit professionally and personally. It’s an honor to be asked to join the partnership.

Dan Marshall said, “My mission has always been to select the best people and allow them the opportunity to create long-lasting success both individually and for the business. Joel has proven to be a very valuable resource for the company, not just through his wisdom, experience and connections, which will certainly help us meet our goals for growth, but also Joel’s character. His passion is giving back to the community. He’s done a lot of work with foundations and children-focused charities. We’re honored and excited to have him with us in this new capacity.”

Marshall went on to say, “Joel is an icon in the industry and revered by all those who know him. Walking around SEMA with Joel is a little bit like walking around an all-girl junior high with Justin Bieber.”

With big plans regarding product design and marketing efforts to be unveiled in the next year, BEDSLIDE stands poised to take business to the next level. With the addition of Chief Marketing Officer and partner Jason Ehrlich, former President of Steelhead Advertising, Joel is free to focus his extensive skills on national retail and specialty markets sales. As partner, Joel Ayres will play an integral role in helping BEDSLIDE meet their goals for the future.

About BEDSLIDE/Takit
BEDSLIDE/Takit, an Oregon-based truck accessories manufacturer, is the leader in cargo management and the inventor of the best-selling BEDSLIDE for pick-ups, vans and SUV’s. BEDSLIDE is a better way to access your cargo, turning your entire truck bed into an easy-access, sliding-drawer toolbox. BEDSLIDE increases efficiency, by saving time, hassle and back pain. For more information, please visit