"One Continental" Offers Full Commercial Tire Spectrum at SEMA 2013


"One Continental" Offers Full Commercial Tire Spectrum at SEMA 2013

• Commercial Vehicle Tire group to offer new tires, retreads and other commercial trucking products

Fort Mill, S.C. September 16, 2013. Continental Tire the Americas, LLC’s Commercial Vehicle Tire group is bringing its “One Continental” approach to the annual SEMA show in 2013. Situated just across from its dynamic sister group, the Passenger and Light Truck unit, Conti’s truck tires, retreads, and ContiPressureCheck tire pressure monitoring system will be together to represent “One Continental” in booth 42205.

The “One Continental” approach, first demonstrated at the Mid-America Trucking Show in March 2013, represents how Continental is the manufacturer that is best able to meet a trucking fleet’s needs and lower their overall driving costs, said Paul Williams, Continental’s executive vice president for truck tires, the Americas. The company does this by offering a wide spectrum of tire and automotive components for commercial trucks in the Americas, he explained, and thus is the best partner for truck tire dealers looking to grow their business.

“We’re going to have a very unique proposition for truck tire dealers who visit us at SEMA. Whether they are North American or Latin American based, they can take advantage of Continental’s premium new truck tires, premium ContiTread™ retreads, or the ContiPressureCheck™ tire pressure monitoring system. By offering them a full range of products needed by today’s trucking fleets for their tires, we’ll give dealers the competitive advantage they are looking for,” Williams said. “We can even help them access products from our automotive companies in the Continental family to help diversify their business.”

The company will focus on growing its dealer network throughout the Americas, and is again actively inviting prospective dealers and retreaders to come learn about the ContiLifeCycle philosophy – encompassing products for the total lifetime of a truck tire. Continental will have Spanish-speaking personnel on hand to meet with dealers from the Latin American markets and discuss their needs, and the booth also features demonstrations of the ContiPressureCheck tire pressure monitoring system. This evolutionary tire pressure monitoring system was designed in cooperation with Continental’s Commercial Vehicles & Aftermarket business unit from the Automotive division, who will also be represented at the show in booth 22693.

“We are very excited to attend SEMA again in 2013 and looking forward to meeting with dealers who want to become business partners with Continental, from all markets throughout the Americas,” Williams said. “We are confident that we are the ‘one’ manufacturer who can best help them grow their business. Not only do we address the full lifecycle of a tire through new products, retreading and tire pressure monitoring, we can also connect them to our Automotive division to address their customers’ component, aftermarket, safety and electronic needs.”

Interested dealers are invited to stop by booth 42205 for an appointment, or to email commercial.tireinfo@conti-na.com to request information in advance of the SEMA show.


With sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has almost 175,000 employees in 46 countries.

As one of the world’s leading tire manufacturers, with more than 42,000 employees, the Tire division achieved sales of €9.7 billion in 2012. Today, the division has 22 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility.

The Commercial Vehicle Tire business is one of the largest manufacturers of truck, bus and commercial specialty tires worldwide.