Responsive Cross-Platform Design, All New Web Services and Management Tools, and Even More Customization

RideStyler, the industry leading vehicle and wheel visualization software, has been completely redesigned and will be available for a pre-release debut at the 2013 SEMA Show. Burkson, the team behind the original RideStyler software that is currently utilized by companies like Les Schwab Tire Centers, American Car Care Centers and TBC, has developed a new version of the software from the ground up under the leadership of founder Dane Emerson, and Director of Technology, Shawn Lehner. “With the new RideStyler, we wanted to take what our clients’ already love about the software -- the most comprehensive and up-to-date fitment database and image collection in the industry -- and build a more robust, flexible and user-oriented solution around it,” stated Lehner.

The new, web-based RideStyler client features a host of new web services and management tools designed to offer an unprecedented level of customization for the user, allowing you to fine-tune fitment data and product search results to reflect specific recommendations based on your inventory and proprietary product lines. In addition, the software now includes support for automatic fitment recommendations and data feeds from distributors.

RideStyler has been overhauled and now features an intuitive cross-platform interface that allows users to visualize wheels, tires and suspension modifications on their vehicles across tablet, mobile and desktop devices, without sacrificing functionality or usability. In addition, you will be able to customize a number of interface features, allowing you to insert your own color schemes and logos (default settings/themes can be used as well).

“We’ve been a leader in this industry for a long time, but we are constantly trying to innovate and create new technology solutions that better meet the needs of the automotive retail community. And that is exactly why we built the new RideStyler,” said Emerson. Burkson is expecting to officially release the new version of RideStyler in Q1 2014, but SEMA attendees will be able to demo the software at the 2013 show, as well as sign up for a free limited-time trial.


Burkson is a software company that specializes in providing innovative technology solutions for all industries. In addition to their ongoing work surrounding RideStyler, they develop custom web and mobile applications across devices, including iOS, Android and Windows. Some of their clients include Porsche Cars North America, Audi of America, Mazda USA, Yakima and Paul Mitchell.

If you would like to contact Burkson about a potential project, contact them at info@burkson.com.