Direct Lift Continues as Official Lift of Barrett-Jackson Auctions in 2013


Madison, Ind. (Jan. 8, 2013) – Direct Lift® will serve as the Exclusive Lift Sponsor for all the Barrett-Jackson collector car auctions in 2013, starting with the Scottsdale, Ariz., event Jan. 13-20. It will be the second consecutive year Direct Lift, North America’s leading hobbyist lift brand, has partnered with the prestigious auction producer.

“Barrett-Jackson is an excellent match for Direct Lift because they both represent the best of the best in the collector car industry,” says David Fischmer, Direct Lift brand manager. “The auctions this year are going to include some of the rarest, most valuable and sought-after vehicles on the market, and buyers know they can trust Direct Lift vehicle lifts to handle their investments. We offer a full lineup of lifting products for vehicle enthusiasts, and each one reflects our commitment to high quality.”

Barrett-Jackson produces “The World’s Greatest Collector Car Auctions™,” which feature an array of high-end, one-of-a-kind vehicles. Many cross the block without reserve prices, creating an exciting atmosphere that draws thousands of spectators and bidders.

In addition to the Scottsdale event, auto lovers will see Direct Lift at all other Barrett-Jackson auctions. At Scottsdale, Direct Lift four-post lifts will be featured in the Bidder Bar, pre-inspection area and Direct Lift booth in the vendor area.

Live television coverage of Barrett-Jackson Scottsdale begins Tuesday, Jan. 15 on SPEED. The network will broadcast nearly 40 hours of live programming from the auction that week.

For more information about Direct Lift, visit or call (866) 347-5438. You can also connect with Direct Lift on Facebook, For more information about Barrett-Jackson, visit

About Direct Lift

With more than 100,000 lifts in service in North America, Direct Lift is America’s #1 Hobbyist Lift. The company offers a variety of competitively priced car, truck and motorcycle lifts for the home enthusiast, hobbyist, restoration facility or professional mechanic.

Direct Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Direct Lift, Rotary Lift®, Chief™ Automotive Technologies, Forward® Lift, Hanmecson®, Revolution® Lift, Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations and ISO 9001 certified manufacturing facilities worldwide. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.


Editor’s Note: Please see attached photo.
Caption: As the Exclusive Lift Sponsor of the Barrett-Jackson auctions for the second consecutive year, Direct Lift® will show off its four-post lifts at all 2013 Barrett-Jackson events.

Media Contact:
Kristen Simpson
Simpson Communications, LLC
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