Day 2 SEMA Show Highlights


Company: Sabelt, Booth #23561
Sabelt, an integral part of the Brembo Group, launched the new Sabelt Performance seat that offers a stylish, high-performance design featuring a lightweight fiberglass or carbon fiber shell that incorporates an optional 12-liter side air bag that adds another level of safety. In addition, the new seat has a 4-way adjuster and uses a “racing” composite backrest shell for lateral support. The backrest now includes internal brackets that retain the air bag and actuate movements without jeopardizing the design. This full customization is made possible because everything is designed and produced “personally” for every customer by Sabelt in Italy.


Company: Lund International, Booth #34171

Lund International, a leader and innovator in the automotive aftermarket accessories industry, introduced three new products including LUND Crossroads running board, which is designed specifically for CUV and truck applications available in 70”, 80” and 87” lengths; LUND Aeroskin Elite, a new class of hood protection designed to fit skin-tight and follow the contours of a truck, SUV, CUV or passenger car’s front end that’s both heat and scratch-resistant; and LUND Ventvisor Elite, a new patent-pending design that will prevent a windy interior when window is down and will allow the fresh air in while keeping the weather out. For more information, please visit


Company: ODYSSEY® Battery by EnerSys, Booth #24967
EnerSys® today unveiled its new ODYSSEY® Performance Series™ line of batteries that offer deep cycling capabilities, long service life, high reliability and are designed specifically for consumer applications. For more information about the new ODYSSEY® Performance Series™ batteries, visit


Company: Pirelli, Booth #41021

Pirelli launched the Cinturato P7 All-Season Plus, the latest addition to its family of environmentally friendly, all-season high-performance tires. The Cinturato P7 All-Season Plus was named by SEMA as the "Best New Tire And Related Product" in the 2012 SEMA New Product Showcase Awards. The tire will hit market Spring 2013.


Company: Scosche Industries, Booth #11825

One of the biggest threats to road safety is the epidemic of cell phone usage while driving, especially among teens. Scosche Industries, an innovator in the automotive aftermarket industry, can help teens "drive right" with its new Safe Driving System, cellCONTROL that disables the distracting functions of a smartphone while driving. As the vehicle begins to move, cellCONTROL automatically connects to the user's phone via Bluetooth to enable phone calls with a hands-free device and completely disengages texting, emailing, web access and applications on a smartphone. Users can still play music from their phones. Scosche’s Safe Driving System easily connects to a vehicle’s OBD2 port and communicates with the smartphone in the vehicle.


Company: I-CAR, Booth #11083
I-CAR®, the Inter-Industry Conference on Auto Collision Repair, will hold a press conference concentrating on how I-CAR supports OEMs in building stronger collision repair network programs. An increasing number of leading vehicle manufacturers require the industry-recognized I-CAR Gold Class Professionals® designation, including Nissan/Infiniti, Chrysler, and Honda. Fifteen other vehicle manufacturers include the I-CAR Welding Qualification Series or other I-CAR training as a requirement for their network programs. More information on the announcements will be available on