AkzoNobel's stickerfix(tm) DIY Paint Solution Debut's at SEMA 2012


Norcross, GA – October 30, 2012 – AkzoNobel, a world leader in premium vehicle refinish coatings, has chosen the 2012 SEMA Show in Las Vegas, NV, October 30 – November 2, as the perfect backdrop to unveil the industry’s first-ever pre-coated, adhesive film DIY paint solution—stickerfix™.

The consumer-focused product will be featured in the New Products Showcase located on the upper level of the South Hall, and will also be on display at Exhibit Booth #11369 located in the North Hall’s Collision Repair & Refinishes area.

Scheduled for immediate distribution to US and Canadian automotive retail outlets in early 2013, stickerfix harnesses advanced ultra-thin adhesive film technology together with the superior color match capabilities of AkzoNobel’s premium Sikkens waterborne coatings, to create a revolutionary method for helping car owners conceal paint scratches and chips any time they need it.

“We were extremely encouraged about the enthusiasm we received from consumers during the initial field trials,” said Troy Russell, Commercial Manager North America, Stickerfix Vehicle Refinishes. “AkzoNobel has taken a bold step in developing a unique product that takes the finish quality of a professional body shop repair straight to the consumer. No other DIY paint solution comes close to the color match, ease, and speed with which consumers can quickly deal with unsightly scratches and chips.”

With stickerfix, minor paint damage disappears in three easy steps:

•Clean – Wipe dirt and grime from the area of application.

•Select and Stick – Select the appropriate size and shape of pre-painted and pre-cut film piece. Peel off and affix the adhesive film to the desired area.

•Smooth – Gently smooth out the area to give it a shiny new look.

Stickerfix is available in 79 premium refinish colors, including select pearls and metallics. Each stickerfix package contains one sheet with 22 pre-selected decals of various shapes and sizes.

Show attendees are invited to visit the exhibit booth and participate in the “How many stickers can you find?” contest. A full-size vehicle will be on display and covered with stickerfix film pieces. Participants will try to find and count the stickers, then enter their closest “guess” for a chance to win an Apple iPad.**

For more information about the stickerfix™ DIY paint solution, visit www.stickerfix.com.

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*stickerfix™ is coated with Sikkens Autowave waterborne system.
**The winner will be chosen within one week after the close of SEMA 2012.