LUND Announces Introduction of Running Board Designed for CUV and Truck Applications


For Immediate Release

Contact: Jarrod Holland
Rocket Red

LUND Announces Introduction of Running Board
Designed for CUV and Truck Applications

New CUV and Truck Running Board to Debut at SEMA

Buford, GA (Oct. 22, 2012) — LUND, the industry’s premium automotive aftermarket accessories brand, announced today the introduction of the LUND Crossroads running board. Designed specifically for CUV and truck applications, the new running board, available in 70”, 80” and 87” lengths, will be showcased at Lund International’s exhibit during the SEMA Show held in Las Vegas, October 31 – November 2, 2012.

LUND’s Crossroads running board rollout strategy initially addresses the product void of running boards designed for CUVs with applications for the Chevrolet Traverse and GMC Acadia available for order at SEMA and delivered in market January of 2013. Made from rugged yet lightweight aluminum with chrome end caps and full-length rubber treads, the OE-styled running board also features a crescent-shaped contemporary design and requires no drilling or special hardware for installation.

“Our Crossroads running board introduction provides the opportunity to meet the needs of an underserved market while creating a broader awareness of our existing line of running boards and nerf bars,” stated Joe Thompson, Vice President of Marketing, Lund International. We are excited to showcase this new product along with others in the hood protection and ventvisor categories at the upcoming SEMA Show,” he concluded.

LUND will be introducing additional truck and CUV applications during Q1 2013.

For more information, please visit

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About Lund International:
Since the early 1930s, Lund International has been a leader and innovator in the automotive aftermarket accessories industry. The company’s brands, AVS, LUND and BELMOR, proudly made in the USA, continue setting industry standards for functionality, high-performance, protective and stylish aftermarket automotive accessories. From ventvisorsTM/side window deflectors, hood protection, running boards and nerf bars to tonneaus and premium floor coverings, our brands provide your customers outstanding value along with industry leading warranties. For more information, please visit