Chief Offers Show Season Savings as Part of 40th Anniversary Celebration


Madison, Ind. (Oct. 17, 2012) – Chief Automotive Technologies is capping off its 40th anniversary year with special show season savings for its customers. From now through the end of the SEMA Show 2012, Chief is offering its lowest prices of the year, plus 0 percent interest financing.

The special financing offer applies to 22-foot Goliath®, 20-foot Impulse® E-VHT or 20-foot Titan® 360 frame machines, Velocity® and Velocity Max computerized measuring systems, and Elektron® resistance welders, including the Multispot® MI-100control. Customers buying Velocity or Velocity Max computerized measuring systems can choose between 12 months free financing or $1 specifications (a $998 value). Those buying a new Elektron welder also will receive a free Elemi-Dent Tool for the single-sided gun.

Chief will once again have a massive product display at SEMA as part of the Vehicle Service Group (VSG) booth #10339. Stop by for live demonstrations of Chief computerized measuring systems and Elektron spot welding equipment; check out the new Chief and Elektron equipment; and wish us a happy 40th anniversary!

Visit for complete offer details and restrictions. Contact your local Chief or Elektron distributor, come to SEMA booth #10339 or call (800) 445-9262 option 2 to take advantage of these offers.

The SEMA Show 2012 runs Oct. 30 through Nov. 2 at the Las Vegas Convention Center. Register at

For more information about the full line of collision repair equipment available from Chief, including Elektron welders, contact your local distributor, visit or call 877-644-1044. Chief and Elektron are also active on Facebook, Twitter and YouTube.

About Chief Automotive Technologies:

Chief Automotive Technologies, a Vehicle Service Group (VSG) brand, is one of the world’s largest manufacturers of high-quality collision repair products and services, including frame-pulling equipment, vehicle anchoring systems, computerized measuring systems, and vehicle frame specifications. Chief is also a leading provider of comprehensive training on structural analysis, computerized measuring, collision theory and design based repair. Additionally, Chief is the exclusive supplier of Elektron welders, battery chargers and plasma cutters in North, Central and South America.

VSG comprises eight major collision repair and vehicle lifting brands: Chief Automotive, Rotary Lift®, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift, Blitz® and nogra®. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing facilities on three continents. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.