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Auto marketing company MyStar introduces new F&I upsell program
Dallas, TX–(October 15, 2012) The Finance and Insurance Department is one of the most valuable profit generators at any automotive dealership. So finding new ways to keep the average PVR high is paramount. That’s why automotive marketing company, MyStar™ Personal Assistant, developed a new program to help its dealership clients enhance F&I product penetration through the use of its branded live personal assistance service.
For six years, MyStar has been providing dealers with a high-impact branded marketing and loyalty program that gives car buyers access to a world-class personal assistance and information service 24 hours a day. According to MyStar, offering the service with the purchase of every vehicle helps distinguish dealerships from their competitors and helps close sales.
“The MyStar service has always been a powerful incentive that helps sell cars,” explained MyStar President Ken Ferguson. “Recently, we realized that the value of our service could also extend beyond just the showroom. So we developed new selling techniques to show dealerships how they can upsell F&I products by using our personal assistant service to ‘unlock’ customers. So far, the new program has been a big success.”
New car owners can contact the personal assistant service by cell phone, email or text anywhere at any time to get answers on any topic or have tasks performed for them. When they dial MyStar's toll-free number from their cell phone, a friendly assistant welcomes them by name and delivers the dealership's customized greeting. At the end of the call, customers hear the dealership’s name again with its tagline, slogan, current promotion or other message. By constantly repeating the dealership name, MyStar builds loyalty and increases satisfaction in a truly compelling and personal way.
With MyStar’s new F&I program, the finance manager can immediately activate and demonstrate the customers’ complimentary personal assistant service as they enter the F&I office. Receiving the service creates a very positive first impression that builds customer rapport faster, so the manager can spend more time selling. The service also adds immediate perceived value so it fosters confidence in all the new car owner’s purchase decisions.
For information on MyStar, call Ken Ferguson at 877-235-1411. You can also see MyStar during the SEMA Show in booth 38220, or visit mystarauto.com.
MyStar is only provider of branded personal assistance-based marketing and loyalty programs designed exclusively for the automotive industry.
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