OctaneNation.com launches an innovative automotive social network focused on parts

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November 4, 2011

For more information:

Matt Beaubien, 347.627.0275 or matt@octanenation.com


OctaneNation.com chose the 2011 SEMA Show, the largest annual automotive specialty-equipment event in the world, to launch the first automotive social network that is centered around the parts that enthusiasts use to customize their vehicles. 

SEMA, the Specialty Equipment Market Association, estimated the market for such parts at over $28B in 2010. OctaneNation.com has developed a unique take on the typical forum that most enthusiasts currently use to connect with one another.

Each part has its own page that helps to centralize information, much the same way Wikipedia centralizes information about a specific topic. User can state if they have, want, or had a specific part, which then gives them the ability to see what other users are also interacting with the same part.

The founder, Matt Beaubien, is originally from Canada and has worked in both Detroit and France in the automotive industry, and subsequently moved to Spain where he obtained an MBA. Recently he moved to Santiago where he is part of a Chilean government incubator called Start-UP Chile which provides up to US$40k in funding without taking any equity in the project.

“I’ve been an automotive and technology enthusiast for more then 20 years, and I wanted to create a product that fixes a lot of problems people have with typical forums”, Beaubien said. “SEMA was the perfect venue to launch the product, and the assistance of Start-UP Chile has helped to make this all possible.”

Beaubien plans to monetize the site through highly targeted classifieds ads and by selling subscriptions to businesses who wish to promote their project vehicles and sell parts.