Oxnard, CA – (October 28, 2011) – Scosche Industries and Mitsubishi Motors are offering media ride-n-drives from their hotel to the Las Vegas Convention Center at this year’s SEMA Show 2011.  Both companies will be demonstrating their latest products.


According to a study by Virginia Tech/NHTSA, the No.1 source of driver inattention is the use of a wireless device. Scosche Industries will be introducing cellCONTROL, a new Safe Driving System, at SEMA this year.  cellCONTROL is designed to assist drivers with safe driving practices by disabling distracting functions of a smartphone when driving.  Scosche’s cellCONTROL automatically disables the most distracting functions of a smartphone including hand-held phone calls, texting and emailing capabilities.  When connected, as the vehicle begins the move, cellCONTROL will automatically connect to the user’s phone via Bluetooth to disable distracting functions.


“The best way to demonstrate our new product is in a moving vehicle,” said Kas Alves, executive vice president, Scosche Industries.  “We are pleased to partner with Mitsubishi Motors to demonstrate our cellCONTROL in a vehicle during SEMA.”


Mitsubishi Motors will be driving their newest vehicle, the Mitsubishi i, the most affordably-priced mass-produced electric vehicle available in the United States, along with the Mitsubishi Outlander Sport. 


This new U.S.-spec electric vehicle will feature an even roomier interior and improved safety features, thanks to a 110mm (4.3-inch) wider track and redesigned front and rear bumpers, a Tire Pressure Monitoring System (TPMS) and an Acoustic Vehicle Alerting System (AVAS) to warn pedestrians of the approaching EV. This zero tailpipe emission production vehicle makes use of a more powerful 49 kW AC synchronous electric motor (66 bhp), an 88-cell 16 kWh lithium-ion battery pack and includes an onboard battery charger and is exceptionally “fuel” efficient: The U.S.-spec Mitsubishi i is rated by the EPA to attain 126 mpg equivalency in city driving and 99 mpg in highway driving and achieves a commanding “real world” EPA driving range of 62 miles (98 miles in the EPA LA4 city unadjusted). The vehicle’s batteries can be recharged in approximately 22 hours by the included 120v Level 1 portable charging cable, 7 hours by a dedicated 240v Level 2 EVSE charger (available for home installation by select retailers or utility companies), and receive an 80% charge in under 30 minutes from a public Level 3 quick charging station via the optional charging port.


“Demonstrating the Scosche cellCONTROL in the Mitsubishi i and Outlander Sport validates how the product can be easily installed in any vehicle,” continued Alves.  “We hope media take advantage of the free ride.”


“Our Mitsubishi i is all about making a positive contribution to sustainable transportation in the automotive industry,” said Chrisitine Jew, specialist, product communications, Mitsubishi Motors North America.  “We are all in agreement that being able to add a safe driving element to the vehicle is a positive enhancement to keep everyone on the road protected.”


For information on the 2012 U.S.-spec Mitsubishi i, including how to pre-order America’s lowest-priced mass-produced electric vehicle, visit  Scosche’s cellCONTROL will be available at specialty retailers later this year.  Scosche will be demonstrating the system at SEMA in booth #11327 in the North Hall of the Las Vegas Convention Center or visit for more information.  Media can contact Michelle Suzuki at to reserve a ride.


About Scosche Industries

Scosche Industries is an award-winning innovator of car audio and portable electronics accessories. Scosche is founded on its commitment to quality, value and customer service. With over 70 patents and countless industry awards it is easy to see that Scosche is consistently at the forefront of technology and innovation.  Scosche Industries is the parent company of several distinct brands including: Scosche, REALM, EFX, BlueFusion and Accumat. Founded in 1980, Scosche is still 100% family owned and operated with over 120 great people alongside them. For more information visit our website at



About Mitsubishi Motors Corporation

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA will launch the battery-powered electric vehicle Mitsubishi i as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit



For further information Contact:


Scosche Industries

Michelle Suzuki



Mitsubishi Motors

Roger Yasukawa

(310) 347-9482


Christine Jew, Specialist, Product Communications,


# # #