AkzoNobel's Wanda Waterbase Announces US Launch at SEMA 2011


NORCROSS, GA – October 25, 2011 – Car enthusiasts and collision repair professionals are invited to join AkzoNobel’s Wanda brand in celebrating the recent US launch of the new Wanda Waterbase® basecoat system during the 2011 SEMA show November 1-4, at the Las Vegas Convention Center.


Show attendees can learn about the new Wanda Waterbase products at the Wanda Refinish booth #24929 located in the Racing & Performance area inside the Central Hall. The exhibit will also feature two Lingenfelter Performance Engineering Camaro concept cars―both painted in Wanda with special finishes and styling effects. The live Wanda brand representative will also be on hand to greet visitors and provide valuable information on how the Wanda brand’s simplicity, color and value proposition is shifting performance and compliance into high gear.


“AkzoNobel designed Wanda Waterbase around the brand proposition to meet the needs of the industry’s value segment,” said Mark Rapson, AkzoNobel’s Business Manager of Trade Brands, North America. “We’ve simplified the complexity associated with waterborne systems and coupled it with incredible color match accuracy and application easeall combined to create an unbeatable value.”


The uniquely formulated VOC-compliant system including Low VOC Clear, Low VOC Primer and Waterborne Basecoat, was launched earlier this year in the Canadian collision repair market with great success due to its exceptional ease-of-use, color matching capability, and affordable pricing. With the debut of Wanda Waterbase in the US market this summer, the Wanda brand is ready to celebrate the yearlong achievements in both markets and share those success stories with show goers.


For more information about Wanda Waterbase and the full range of Wanda products and color tools, visit www.wandarefinish.com. Check out Facebook and Twitter for details and activities about Wanda Waterbase at SEMA.


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Note to Editor

Car Refinishes is one of the world’s leading suppliers of paints and services for the car repair, commercial vehicles and automotive plastics markets. It sells coatings for car body refinishing, or recoating, to customers including bodyshops, distributors, fleet owners, automotive suppliers and major bus and truck producers. Brands include Sikkens®, Lesonal®, Dynacoat®, Wanda®, and Autocoat® BT. Operating in more than 60 countries, Car Refinishes has specialists around the world who understand local markets and can serve local needs. Its state-of-the-art customer services, color and technology solutions include offering technical and logistical support and the delivery of training programs.

Internet: http://www.carrefinishes.com


For more information:                                         Media Contact:

AkzoNobel                                                             Vicki Schauer

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5555 Spalding Drive                                             949-278-0771

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