CalTrend Introduces the Best Alternative to Leather


SANTA ANA, CALIFORNIA…It has the look and feel of leather without the high cost —it’s the all-new “I Can’t Believe It’s Not Leather”®  custom-tailored seat covers from CalTrend Automotive Products.


According to a recent company announcement, the new, ultra-soft faux leather covers not only simulate the appearance and touch of leather, they also offer better wear, abrasion and mildew resistance, as well as improved UV resistance. The easy-to-install covers simply slip on over the existing seat fabric, significantly reducing installation time, and the expert craftsmanship ensures a perfect fit every time.


The ultra-tough but smooth and supple seat covers are available in eight automotive colors—including black, charcoal, blue, beige, light grey, red, sandstone and graphite—and fit a range of domestic and import cars, trucks, vans and SUVs. The custom-tailored seat covers are manufactured in the U.S. at CalTrend’s state-of-the-art facility in Santa Ana, California, and include headrest and armrest covers, as well as extra-large pockets on the front-seat backs.


“We are extremely excited to introduce our new “I Can’t Believe It’s Not Leather”® seat covers,” stated company President Andy Wadhera. “Our computerized design and manufacturing CAD/CAM technology ensures a 100 percent custom fit. Plus you get the aesthetic qualities of leather along with improved durability and ease of installation at a lesser cost than genuine leather seat covers. And our delivery time of less than one week is a record in the industry.


“We invite restylers and accessory retailers looking for new products and new profits opportunities to see this remarkable seat cover in our exhibit at the SEMA Show, booth 31259.


Wadhera said CalTrend is also sponsoring two SEMA council receptions. “We are very supportive of both PRO and LTAA, and welcome the opportunity to sponsor the PRO NovemberFest Reception on Tuesday evening, November 1 at the Las Vegas Hilton as well as the LTAA Reception on Wednesday evening, November 2 at the Renaissance Hotel.”