Auto parts manufacturer concludes Modern Muscle X campaign by awarding Robert Fortin with grand prize


CLEVELAND (Sept. 8, 2011) – Prestolite Performance wrapped up the Modern Muscle X campaign, awarding Robert Fortin of Florida $10,000 as the winner of the Modern Muscle X Challenge, which was held on Aug. 27, 2011, in Milan, Mich.

Partnering with the National Muscle Car Association (NMCA), auto parts manufacturer Prestolite Performance hosted the Modern Muscle X Challenge at the Muscle Car Nationals at the Milan Dragway.

Part of the Challenge included the semi-final competition where the fastest Chevrolet, Dodge and Ford with the best three-run average won $1,000. Fortin had the fastest Ford of the group with his 2005 Ford Mustang at 8.82 seconds. Canadian Shawn Hibbs took the title of the fastest Dodge, coming in at 13.52 seconds with his 2009 Dodge Challenger SRT-8. Mark Carlyle of Ohio and his 2010 Chevrolet Camaro took the third semi-finalist slot with 12.29 seconds.


Semi-finalists Fortin and Carlyle then went head-to-head in the $10,000 Shootout. With 8.9 seconds at 156 mph, Fortin earned the honor of the Modern Muscle X Challenge champion. 


“We want to thank everyone for participating in the Challenge,” said Scott Stutler, brand manager for Modern Muscle X. “This event provided a unique opportunity for us to see our customers really put our products to the test.”


To qualify for the Challenge, entrants registered their late model Dodge LX platform (Challenger, Charger or 300), Ford Mustang or Chevrolet Camaro enhanced with auto parts from Prestolite Performance’s family of brands. More than 250 people – across the country and internationally – submitted entries for their cars, including Robert Fortin.  


You can enjoy a photo gallery of the event on Facebook and a video recap on Modern Muscle X's YouTube channel.


“We’re happy with the Modern Muscle X Challenge results,” said Stutler. “With so much success from the 2010 campaign, we wanted to bring Modern Muscle X back in 2011 and take it to the next level with a chance for car enthusiasts to show us what their cars are made of in this competition.”


In early 2010, the Prestolite Performance family of brands, including Mr. Gasket, ACCEL, Hays, Lakewood and Mallory, launched the Modern Muscle X campaign and sweepstakes after purchasing 2010 models of the Dodge Challenger and Chevrolet Camaro as well as the 2011 Ford Mustang with the goal of awarding one winner with their choice. The Modern Muscle X team spent the following months enhancing each car with the latest Prestolite Performance products.  

After more than 600,000 entries and more than 80 new performance products tested and now available, Prestolite Performance awarded National Guardsman Matt Pierson with his choice of the 2010 Chevrolet Camaro in January 2011.


Since taking his car home to Cherokee, Kan., Pierson and his family continue to turn heads with the Camaro including the recent recognition as the “Best Modern Muscle” car at the 25th Annual Leavenworth Cruisers Car Show.  

“Prestolite Performance was so impressed by customer participation in the Modern Muscle X campaign,” said Jill Hepp, marketing manager for Prestolite Performance. “We learned a lot from this program from product development to customer interaction, and we’re looking to build off of this in the coming year.”  


With the growing number of Ford Mustang consumers, the Cleveland-based manufacturer will focus its resources for new product development for this platform. Next year, Prestolite Performance will launch a new program to continue its support of the racing community, which could potentially include new products, contingency programs and more.


About Prestolite Performance

Prestolite Performance is a leading designer, manufacturer and distributor of auto racing, performance and appearance products. Prestolite Performance markets its products under well-recognized and respected brands including:

  • Mr. Gasket -  A legendary name in performance auto parts, Mr. Gasket provides a variety of racing products including engine components, Ultra-Seal gaskets, fasteners, fuel accessories, suspension and drive train components, chrome-plated accessories and accessories for cooling systems and more.
  • ACCEL - A line of high performance ignition systems and components including digital fuel injection systems, fuel injectors, coils, distributors, caps, rotors, ignition wires and spark plugs.
  • Hays - Known for performance clutches and flywheels, Hays offers a wide range of high-performance clutches for street and track racing and designs specialty clutches for drag racing and tractor-pulling applications.
  • Lakewood - Safety and suspension products including SFI approved bellhousings and various racing products.
  • Mallory Ignition - A premium brand targeting enthusiasts and hard-core racers, the line includes distributors, ignition boxes, coils, fuel pumps, regulators and starters.

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