4 Wheel Parts Signs Multi-Year Partnership With SCORE International As Presenting Partner And Official Retailer

Ensenada, Baja California, Mexico - SCORE International announced it has entered a new partnership with 4 Wheel Parts (4WP), the nation’s leader in truck, Jeep, SUV and off-road performance parts, as the Presenting Partner and Official Retailer for the 2019 SCORE Baja 1000 race, as well as the 2020 and future SCORE Baja 500 and SCORE Baja 1000 races. “4 Wheel Parts’ strength in the Industry is legendary with 95 stores across the U.S. addressing all off-road categories in all regions,” says SCORE Marketing Manager Jim Ryan. “We applaud this bold move as a recognition of SCORE’s strength in the market place and for attracting new partners that will have a major impact with SCORE International’s participant and off-road performance fan base, that includes the automotive, off-road and Powersports enthusiast markets.”

The 4 Wheel Parts logo and presence will be highly visible at these iconic races and in SCORE’s marketing programs starting with the 2019 BFGoodrich Tires SCORE Baja 1000 Presented By 4 Wheel Parts in November. "Partnering with SCORE International is an exciting endeavor for 4WP," says 4 Wheel Parts CEO, Craig Scanlon. "It's an authentic way for us to continue our commitment to supporting the core of the off-road industry, our large enthusiast customer base, and our extensive staff of 4WP off-road experts. SCORE, with its over 50 years of heritage in off-road, perfectly aligns with who we want to be involved with as a company. I speak for the entire 4 Wheel Parts family when I say that it's an honor to be a partner and to support the SCORE International series in the world’s most iconic off-road racing events.”

About 4WP- The retail division of Transamercian Auto Parts, 4 Wheel Parts is the largest retailer of Jeep, and off-road aftermarket parts in North America. 4WP and Transamerican Auto Parts (TAP) are owned by Polaris Industries Inc.

About SCORE International – SCORE International is the most recognized name in off-road motorsports with globally recognized race brands, the SCORE Baja 500, and SCORE Baja 1000 which was voted as the “Top Motorsports Race” for two years in a row by USA Today. SCORE reaches more than 115-Million households with its four 2019 races televised on the ABC Network and World of X Games, as well as SCORE Marketing assets that reach more than 3-million page views per month.

Press Release Type:
Company:
SCORE International / Transamerican Auto Parts
Booth #:
34107
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Media Contact Name:
SCORE International
Media Contact Email:
jim@score-international.com
Media Contact Phone:
775 852-8907