Show Guidelines

In order to maintain a business atmosphere at AAPEX and the SEMA Show, we ask your cooperation in complying with these policies as a condition of your registration and attendance:

I hereby affirm that I am above 16 years of age and affiliated with the automotive industry.

I also acknowledge that my registration information will be made available to Show Management*.

We have contracted with third parties to assist in the collection and use of your Personal Data for AAPEX/SEMA Show, and our contracts with these third parties require that they protect and use your Personal Data only to provide Show Services.

For more privacy information, please visit AAPEX Privacy Policy and the SEMA Show Privacy Policy.

BADGE SCANNING:

When Show Management* scans your badge, your personal information is processed pursuant to Show Management’s legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below).
By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

BADGES AND REGISTRATION:

All registrations are final. No credits or refunds shall be issued for no shows, cancellations, substitutions, or for any other reason, including without limitation, interruption, postponement, cancellation, or relocation of the Shows due to any cause determined by Show Management to be beyond Show Management's control. Failure to obtain a visa in advance of the Shows constitute a valid reason for a refund or credit.
Your badge permits you to enter both AAPEX and the SEMA Show for all days of the Show. This registration application is to attend, if qualified, AAPEX and the SEMA Show ONLY, and does not provide access to SEMA Fest.
Badges are the property of AAPEX and the SEMA Show and must be surrendered upon request. Badges must be worn in plain view at all times.
Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching, valid government-issued ID (such as a driver's license or passport) upon request. Show Management* reserves the right to refuse admission and revoke your badge at any time.
Documentation demonstrating direct, professional employment within the automotive industry trade may be requested by Show Management* at any time during your visit to the Shows. (Show exhibitors and media are subject to different credentialing requirements.)
If during the qualification process, Show Management* finds your company to be classified as a Financial Investment Services (FIN), Manufacturer/Supplier/Buyer (MSB), or Vehicle Manufacturer/OEM (VMO), the higher registration fee of $399 will be applied to each registration. FINs, MSBs and VMOs are not limited to a certain number of qualified registrations; however, the higher $399 fee applies to each registration.
Replacement badge: A $100 onsite badge reprint fee applies on all Show days. ($399 for Non-Exhibiting Companies (NEC), Financial Investment Services (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer/OEM (VMO) registrants). Limit one (1) reprint per person.
No substitutions, credits or refunds for registration fees will be provided.

SMS TERMS OF SERVICE

By providing my cell number, I agree to receive automated informational and promotional text messages from AAPEX and/or SEMA/SEMA Fest on a periodic basis. This agreement is not a condition of registration/purchase. Message frequency varies, and message and data rates may apply to such messages. You can opt out at any time by texting "STOP" to any text message.
SEMA Show may text you for show promotion, updates and offers. Message and data rates may apply. Message frequency varies. Text "HELP" for help. Text "STOP" to cancel.
You can cancel this service at any time. Just text "STOP" to any text. After you send the message "STOP" to us, we will send you a reply to confirm that you have unsubscribed. After this, you will no longer receive messages from us.
If you want to join again, just sign up as you did the first time, and we will start sending messages to you again. Message frequency varies.
If at any time you forget what keywords are supported, just text "HELP" to any text. After you send the message "HELP" to us, we will respond with instructions on how to use our service as well as how to unsubscribe.
As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
For all questions about the SMS services provided, you can send an email members@sema.org
If you have any questions regarding privacy, please read our Privacy Policy.

EXHIBITOR APPOINTED CONTRACTOR (EAC):

Any Exhibitor-Appointed Contractor (EAC) providing a service during the SEMA Show at the Las Vegas Convention Center or Westgate Hotel must obtain an annual permit prior to conducting any work on property. To apply for an EAC permit, contact the LVCC at EACPermit@lvcva.com. For more information please visit: Exhibitor-Appointed Contractor (EAC) Rules.
AAPEX Exhibitors are required to complete an EAC form found at Online Exhibitor Services Guide. Instructions will be sent directly for obtaining passes during Show move-in/move-out period.

VISA REQUIREMENTS:

It is the sole responsibility of the registrant to take care of any government visa requirements and allow sufficient time for the visa entry application process. Registrants should contact their nearest Embassy or Consulate to determine the appropriate timing and requirements related to their visa application. AAPEX and SEMA will not contact Embassies and Consulates on behalf of visa applicants or provide any other assistance relating to visa issues.
You will have the opportunity to request for a visa letter of invitation during the online registration process. The letter of invitation will only be made to the individual’s name and company from their registration record. Please note only approved registrants will receive the visa letter of invitation.
Failure to obtain a visa in advance of the Shows does not constitute a valid reason for a refund or credit.

NON-EXHIBITING COMPANIES (NEC):

If you are a representative of an organization that is eligible to exhibit at the AAPEX and / or SEMA Show, your registration category is classified as a Non-Exhibiting Company. This applies to manufacturers, service providers, and other business solutions design to support the automotive aftermarket.
If during the qualification process, Show Management* finds your company to be classified as a Non-Exhibiting Company (NEC), the higher registration fee of $399 will be applied to your registration. Companies that are qualified to exhibit but are not exhibiting in the Shows this year (but want their personnel to attend the Shows) are limited to two (2) registrants per company for no more than two (2) years.
'Suitcasing' refers to the practice of attending a Trade Show or 'working the aisles' from a suitcase, briefcase, or tote bag, soliciting business from other attendees and exhibitors. For the good of the Show and the exhibitors supporting the Show, the only legitimate place to conduct business is within contracted exhibit space on the Show floor. Exhibiting companies are encouraged to report any violations to Show Management*. Attendees observed soliciting business in the aisles or other public spaces, or in another company's booth, will be removed from the Show, their badge revoked, and may be banned from future AAPEX and SEMA Shows at the sole discretion of Show Management*.
Non-Exhibiting Companies badges are for the sole purpose of viewing the AAPEX and the SEMA Show to consider future exhibiting opportunities. There is a limit of two (2) registrants per company for no more than two (2) years.
No merchandise, samples, or catalogs are permitted on the Show floor.
Hosting showrooms, hospitality suites, or special presentations in Las Vegas during AAPEX and the SEMA Show is not permitted.
Approaching buyers in aisles or booths will result in removal from the Shows and badge revocation.

ONSITE TERMS AND CONDITIONS:

In the interest of maintaining a professional atmosphere, registrants must wear appropriate apparel at all times. Business or semi-business attire is suggested. Logos and sayings on apparel must be in good taste. Show Management* reserves the right to make determinations on appropriate apparel.
Random distribution of promotional material or business cards or selling of product of any type is not allowed.
Smoking is prohibited in The Venetian Expo, Caesars Forum, Las Vegas Convention Center and Westgate Hotel.
No one under the age of 16 years, including infants will be allowed on to the exhibit floors. Strollers are not allowed. Show Management* does not provide any child-care or babysitting services onsite. Use of a school ID is not acceptable to prove age unless it provides a date of birth.
Drones/unmanned aerial vehicles (UAVs), Hoverboards, and personal mobility devices--such as Segways, skateboards, skates, and scooters (motorized or foot-powered) are NOT allowed at AAPEX and the SEMA Show. No Exceptions. This includes all non-ADA-approved mobility devices. FAA regulations require UAVs/Drones to be flown at least 5 miles from any active airport. The Venetian Expo, Caesars Forum, Las Vegas Convention Center and Westgate Hotel are less than 5 miles from the Harry Reid International Airport. Any of these items reported or found at the Shows will be confiscated until Show end Friday, November 6, 2025. PLEASE leave these items at home!
Fireworks, weapons, explosives, and firearms of all kinds are prohibited in all premises of AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas, and applies to all vehicles and displays whether the weapons are permanently or temporarily affixed. Any exceptions to this policy must be granted in writing by Show Management*. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Shows. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management* reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting, or working our Shows. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management* may require it to be removed from the Show premises.

HEALTH AND SAFETY:

The safety of our guests is our primary priority. AAPEX and the SEMA Show have taken enhanced health and safety measures for our attendees, exhibitors, and vendors. You must follow all posted instructions while visiting AAPEX and the SEMA Show venues, as well as Show guidelines.

CAMERA AND VIDEO POLICY:
FAILURE TO CONFORM TO ANY OF THESE REGULATIONS WILL RESULT IN REMOVAL

AAPEX and the SEMA Show owners are authorized to make and may use, without limitation, notification or compensations, audio and/or visual recordings of activities at their Trade Shows, as the names of the companies and registrants of the Shows.
Professional video crews must carry the official video pass at either Show.
At AAPEX and the SEMA Show, photographs and personal videos are permitted with the exhibitors only.

PHOTO RELEASE:
In consideration of being allowed to participate in AAPEX and the SEMA Show, the registrant hereby grants AAPEX and the SEMA Shows, and it assigns:

Full and unconditional permission to make still or motion pictures and any other type(s) of audio or visual recordings of registrant’s activities and participation in AAPEX and the SEMA Shows and onsite before, during and after the Shows.
The exclusive, worldwide and perpetual rights to use the same, together with name, voice, image, likeness, actions and biography of registrant’s along with the names, likeness of data of, or relating to, registrant’s products and display, for publicity, advertising, endorsements, promotion and any other kind or type of exhibition or exploitations, whether or not for profit, in print, audio, video and other communications media by reproduction and sale or other distribution by any and all means now known or hereafter developed.

*Show Management includes AAPEX Show Management (Auto Care Association, MEMA Aftermarket Suppliers and William T. Glasgow, Inc.) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc.—SEMA). To withdraw consent, please contact AAPEX at info@aapexshow.com and SEMA Show at regmgr@sema.org.

ATTENTION – BE ADVISED BEFORE ENTERING AAPEX AND THE SEMA SHOWS:

By entering the AAPEX and SEMA Shows, you agree to be aware of your surroundings and talk with a security person if you feel unsafe. You agree to release, waive, hold harmless and covenant not to sue SEMA, the Las Vegas Convention and Visitor’s Authority (“LVCC”), Venetian Expo, and Caesar’s Forum their directors, officers, employees, agents, partners and contractors (“Indemnitees”) from liability and legal claims for any and all loss, damage or injury, or resulting death, arising out of or related to the AAPEX and SEMA Shows, whether caused by negligence or fault of Indemnitees or otherwise. Also, you understand and acknowledge that filming for television show(s) is in progress and you may be photographed or otherwise recorded by SEMA, its agents, partners, assigns and/or contractors while at the AAPEX and SEMA Shows and you consent to the use of your name, image, voice and likeness throughout the universe, in any and all media, as amended by AAPEX and SEMA, in perpetuity by AAPEX and SEMA, its agents, partners, assigns, and/or contractors for all purposes, including but not limited to commercial purposes. You understand that all photography, filming and/or recording will be done in reliance on this consent given by you by entering this area. You waive any right that you may have to inspect or approve the finished product or products. IF YOU DON’T WANT YOUR PICTURE TAKEN OR TO BE RECORDED OR OTHERWISE DO NOT AGREE TO THESE TERMS, PLEASE DO NOT ENTER THE AAPEX OR SEMA SHOWS.