SEMA 2017: Leading Our Future

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After 51 years, the SEMA Show has become many things. Once primarily a marketplace for hot-rod parts, the Show has grown to embrace all things automotive, commingling varied tastes, disciplines and business models—all under one roof. It’s the one place in the world where you’ll find a customized Lamborghini sitting next to an outrageous hot rod, flanked by a 1,000hp Camaro and a custom Harley. With 12 distinctly different segments represented, the SEMA Show creates crossover possibilities and an energy far greater than the sum of its parts.