The Future of Racing and Performance

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The Racing and Performance Forum at the 2015 SEMA Show will feature insight on the direction, relevance and importance of motorsports and technology to the future of racing and performance businesses.    

By John Waraniak

Racing and performance lifestyles are critical to OEMs and the continued relevance and innovation within the specialty-equipment community for both longtime members as well as next-generation racers, enthusiasts and fans. Ford’s latest GT, Raptor and Mustang, GM’s new Camaro and Toyota’s TRD Pro Series vehicles are excellent examples of OEM-aftermarket collaboration and technology transfer from the track to the street.

But, what is the future of racing and performance? Are today’s youth having an impact on grassroots? Are they impacting professional motor racing and performance technologies, series, sponsorships and marketing trends? Are the balance of performance formulas working to drive innovation and growth in the industry, or driving its demise?

Part of the Vehicle Technology Briefing Seminars at the 2015 SEMA Show, the Racing and Performance Forum features frontline experts providing insight on the direction, relevance and importance of motorsports and technology to the future of racing and performance businesses.

Racing and Performance Forum

When: Tuesday, November 3, from 1:00 p.m.–2:30 p.m.

Where: Las Vegas Convention Center

Moderator: John Waraniak, SEMA Vice President of Vehicle Technology

Panel:

  • David Pericak, Ford Motor Co.
  • Jim Campbell,  General Motors
  • David Wilson, Toyota Racing Development
  • Rob Prucka, CU-ICAR
  • Scott Atherton, IMSA
  • Colin Dyne, Red Bull Global Rallycross
  • Dennis Michelsen, RaceTalkRadio

Registration: Register for The Future of Motorsports and Performance

SEMA Show attendees are encouraged to join the session scheduled for Tuesday, November 3, from 1:00 p.m.–2:30 p.m., in rooms N258–N260 of the Las Vegas Convention Center. Attendance is free, but registration is required. Register for the session here

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