WHY ATTEND?

As the world's premier automotive trade show, the SEMA Show is a great place for media to obtain content for articles, generate story ideas, identify emerging trends and interview industry leaders and innovators.

The SEMA Show represents the $44.6 billion automotive aftermarket. It is the only trade show that brings together every segment of the automotive industry, from hot rods and off-roads, to mobile electronics and collision repair.

With more than 2,400 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. 

Complimentary SEMA Show media credentials allow access to the event all four days of the Show, as well as to SEMA Ignited.

 

MEDIA RESOURCES

MEDIA RESOURCES

PRESS RELEASES, FACT SHEETS, AND LOGOS

SEMA Executives and Representatives are available for media interviews by contacting:

Juan Torres
Media Relations Manager
juant@sema.org
(909) 978-6722
Della Domingo
Public Relations Director
dellad@sema.org
(909) 978-6723
Ira Gabriel
VP, Marketing, PR & Communications
irag@sema.org
 

MEDIA CENTER

MEDIA CENTER
Media are also able to write and file stories in the SEMA Show Media Center, Room S229 of the Las Vegas Convention Center. Please visit the Media Center to pick up media credentials.

Amenities include:

  • Expedited media badge pickup
  • Dedicated Wi-Fi
  • Working computers and printers
  • Lounge areas
  • Lockers (first come, first served)
  • Complimentary copy service
  • Water and snacks
  • Exhibitor press kits and media materials

Media Center Hours:

  • Thursday, Oct. 29: 9:00 a.m. - 5:00 p.m.
  • Friday, Oct. 30: 9:00 a.m. - 5:00 p.m.
  • Saturday, Oct. 31: 9:00 a.m. - 5:00 p.m.
  • Sunday, Nov. 1: 9:00 a.m. - 5:00 p.m.
  • Monday, Nov. 2: 7:30 a.m. - 6:30 p.m.
  • Tuesday, Nov. 3: 7:00 a.m. - 7:00 p.m.
  • Wednesday, Nov. 4: 7:30 a.m. - 6:30 p.m.
  • Thursday, Nov. 5: 8:00 a.m. - 6:30 p.m.
  • Friday, Nov. 6: 8:00 a.m. - 3:00 p.m.

ONLINE MEDIA CENTER

The SEMA Show Online Media Center features show-related press releases from exhibiting companies. Exhibitors may submit a press release to be included on the site by using the form below. Show-related press releases from exhibitors will be posted on the site and promoted to media attendees. Please note that there is a 24-48 hour period before submissions may appear on the website, and releases may be removed after the respective year's SEMA Show takes place.
 

ATTENDING THE SHOW

ATTENDING THE SHOW

Qualifying for Media Credentials:

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media in the automotive industry or those that cover small businesses or another relevant topic. Bloggers, influencers and new media are welcomed and invited to apply for media credentials.

Qualifying materials may be required to:

  1. Verify that the company is an editorial/media body that covers the SEMA industry, its members, or its products, and
  2. Verify that the applicant is associated with the company.

Prior year's approval does not automatically qualify an individual for media credentials and updated qualifying materials may be required. Public relations and marketing personnel representing manufacturers do not qualify for media credentials, nor do video production companies representing exhibitors or those that solicit and charge companies to be covered. To learn more about other categories that might be applicable for public relations and marketing personnel to obtain Show access, email regmgr@sema.org.

Approved individuals who abuse their media privileges or who misrepresent themselves or aid others in obtaining their media passes risk having their credentials revoked, and their names banned from attending the SEMA Show in future years.

Keep in mind that as the SEMA Show approaches the approval process may be delayed, so we encourage media to apply for their credentials as soon as registration opens around May each year.

For information about who qualifies for media credentials, visit Media faqs.

 

NAVIGATING THE SHOW

NAVIGATING THE SHOW

Show floor access:

At the SEMA Show, credentialed media have access to the Show floor during show hours and a half-hour early on all four days of the SEMA Show (Tuesday, Nov. 5-Friday, Nov. 8). Exhibiting media receive "Exhibiting Media" badges, providing them with access to the Show floor during exhibitor move-in and move-out hours as well.


Press Conference and Media Events

The official press conference schedule features breaking news and announcements during the Show. The schedule is set up to make it easy for media to navigate from one press conference to the next.

PRESS CONFERENCE SCHEDULE


New Product Photography

Throughout the Show, media visiting the New Products Showcase can receive detailed information and photos for products selected. Simply utilize the scanning devices to select the products desired, and receive a custom list with company name, product description and photos. It's the easiest, most efficient way to cover the SEMA Show.

 

NEW PRODUCTS SHOWCASE

NEW PRODUCTS SHOWCASE

SEE NEW PRODUCTS

Visit the New Products Showcase to discover more than 3,000 of the latest exhibitor products displayed in one location on the Skybridge of the Las Vegas Convention Center.

Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2020 show has ended.

SEMA Show also offers free scanners available at designated booths in the showcase. After you have scanned the latest products, make your way to the "Scanner Return" desk and instantly receive a printout of all the products you scanned.

Questions? Call 909-396-0289 or e-mail newproducts@sema.org.

 

SHOW SECTIONS

SHOW SECTIONS

Click on the hall areas of the map below to view the SEMA Show floorplans.

NEW PRODUCT SHOWCASE
1

First Time & Featured Exhibitors

Located in the Westgate Las Vegas Resort & Casino, the First Time & Featured Exhibitors is a one-stop shop to all new and innovative brands.


2

Collision Repair & Refinish

More than 200 exhibitors will be displaying products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


3

Mobile Electronics & Technology

This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


4

Restyling & Car Care Accessories

Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


5

Tools & Equipment

Featuring a wide variety of products more than 200 exhibitors will be featuring shop tools and equipment, uniforms and other supplies.

6

Racing & Performance

More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


7

Restoration Marketplace

This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.


8

Hot Rod Alley

With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles.


9

Located in the Racing Annex, this section was created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show. This area showcases companies and is a one-stop shop to all new and innovative brands.

10

Trucks, SUVs & Off-Road

Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground.


11

Powersports & Utility Vehicles

This section of South Hall-Upper features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


12

Business Services

Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


First Time & Featured Exhibitors

Created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show, this is a one-stop shop to all new and innovative brands.

14

Global Tire Expo

This section of Lower South Hall features more than 200 exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


15

Wheels & Accessories

Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.

16

First Time & Featured Exhibitor

Created for first-time exhibitors and exhibitors displaying products typically found in other sections of the Show, this is a one-stop shop to all new and innovative brands.

 

POLICY REMINDERS

POLICY REMINDERS

Photography and Video

Photography and video of exhibitor booths and/or products require permission from the respective exhibitor. No additional permits or credentials are needed for media taking still photography. Those filming video will require a video permit. Be sure to select the video option when applying for media credentials.

Drones/Unmanned Aerial Vehicles (UAVs)

Due to the proximity to the McCarran International Airport, FAA regulations prohibit drones/UAVs of any kind to be flown at the Las Vegas Convention Center. Drones/UAVs are NOT allowed at the SEMA Show and will be confiscated until show end (after the SEMA Cruise).

 

TRAVEL AND LODGING

TRAVEL AND LODGING

 HOTEL BOOKING ALERT

Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.

Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.

COMPANIES TO AVOID

Such companies to avoid, as they are not affiliated with the SEMA Show include:

  • Book My Rooms, LLC
  • Convention Housing Management
  • Convention Expo Travel
  • Elite Corporate Planners
  • Exhibition Housing Services
  • Expo Housing
  • Global Housing Management (GHM Travel)
  • HDMC Group
  • IEP Group
  • International Events
  • Le Company LLC
  • Skyline Housing
  • TradeShow Housing
  • WholesaleTravelPlanners
  • Exhibition Reserve
 

AIRFARE DISCOUNTS

SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2019 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

Alaska Airlines:

  • Discount: 7% off published fares
  • Valid Travel Dates: October 29 – November 12. To make airline reservations
  • Online Reservations: www.alaskaair.com and enter discount code ECMC262
  • Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

Delta Airlines

  • Discount: Ranges from 5%–10% on full/unrestricted airfares to 2020 SEMA Show applicable to United States-Canada-originating passengers only..
  • Valid Travel Dates: November 2 – November 11.
  • Online Reservations: www.delta. com and enter the Meeting Event Code NY2NT in the box provided on the Book A Flight page.
  • Phone Reservations: Delta Meeting Network Reservations at 1-800- 328-1111, no service fee applied to phone reservations.

United Airlines

  • Discount: 5% or more.
  • Valid Travel Dates: November 2 – November 11.
  • Online Reservations: www.united. com and enter your offer code ZGJQ587851 in the Promotions and Certifi cates box when searching for your flights.
  • Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 587851, Z Code: ZGJQ. Please note that a service fee will be collected per ticket when booking by phone.
 

TRANSPORTATION

TRANSPORTATION

GETTING TO THE LAS VEGAS CONVENTION CENTER

HOTEL SHUTTLES

The complimentary morning and afternoon hotel shuttles transports Showgoers to-and-from the Las Vegas Convention Center and official hotel partners.

Hotel shuttles will carry an average of 55 passengers and will be marked with a route number. Route numbers will coordinate with which hotel properties they service.

SEMA Show pick-up/drop-off locations Include:

  • Westgate Las Vegas Resort & Casino
  • North Hall Door 10
  • East end of the Performance Pavilion

  Shuttles will run every 20 - 30 minutes.

The route numbers and pick up locations at each hotel are as follows*:

*Routes, pick up times and locations are subject to change.

HOTEL

BOARDING LOCATION

ROUTE #

Aria Resort and Casino Las Vegas Tour Bus Lobby 5
Bally's Hotel and Casino North Entrance Tour Bus Area 10
Bellagio Tour Bus Area 9
Caesars Palace Hotel and Casino Planet Hollywood Sign 9
Circus Circus Hotel Outside Main Entrance 2
Cosmopolitan of Las Vegas Right of Main Lobby 4
Delano Las Vegas Mandalay Bay Tour Bus Lobby 13
Elara PH Tour Bus Area 8
Excalibur Flamingo Las Vegas Rotunda Entrance Tour Bus Area 7 11
Golden Nugget Carson Tower Entrance 12
Hard Rock Hotel and Casino Main Lobby 8
Harrah's Las Vegas Tour Bus Area 11
Hilton Grand Vacation Suites Las Vegas Curbside on Karen Ave 1
Hilton Grand Vacations at Flamingo Flamingo Tour Bus Area 11
Hilton Grand Vacations on the Strip Outside Main Lobby 2
Luxor Hotel and Casino Excalibur Rotunda Entrance 7
Mandalay Bay Tour Bus Lobby 13
MGM Grand Hotel and Casino Grand Garden Entrance 8
Mirage Hotel and Casino North Valet Entrance 3
Monte Carlo Resort and Casino Tour Bus Area 6
New York New York Main Entrance 6
Paris Las Vegas Walk to Bally's 10
Planet Hollywood Resort and Casino Tour Bus Area 8
Signature @ MGM Grand Walk to MGM Grand Garden Entrance 8
SLS Las Vegas Hotel & Casino Tour Bus Area - Las Vegas Blvd. 1
Stratosphere Casino Hotel and Tower North Tour Bus Lobby 1
The Cromwell Walk to Flamingo 11
The LINQ Hotel Walk to Harrah's 11
Treasure Island Right of Main Entrance 3
Tropicana Las Vegas North Entrance 13
Trump Hotel Las Vegas Curbside at Main Entrance 3
Vdara Hotel and Spa Walk to Aria 5
W Las Vegas Tour Bus Area - Las Vegas Blvd. 1
Westin Las Vegas Right of Main Entrance 10

The complimentary SEMA-to-AAPEX shuttle service transports Showgoers to-and-from the SEMA show at the Las Vegas Convention Center and the AAPEX Show at the Sands Expo Center.

Shuttles will run every 5-10 minutes.

Tuesday-Thursday, 7:30 a.m.–6:30 p.m.
Friday, 7:00 a.m. - 10:30 a.m. and 2:00 p.m.–5:00 p.m. (no midday service).

SEMA Show pick-up/drop-off locations Include:

  • The east end of the Performance Pavilion
  • North Hall Door 10.

The complimentary SEMA Show shuttle loop transports Showgoers from one side of the LVCC to the other.

Shuttles will run every 15 minutes.

Tuesday–Thursday, 8:00 a.m.–6:00 p.m.
Friday, 8:00 a.m.–4:00 p.m.

SEMA Show pick-up/drop-off locations Include:

  • Westgate Las Vegas Resort & Casino
  • North Hall Door 10
  • East end of the South Hall
  • East end of the Performance Pavilion.

"SEMA Show Loop" marked minibuses carry up to 25-passengers.

The SEMA Show airport shuttle service transports Showgoers to McCarran International Airport.

Shuttles will run every

Thursday, 7:00 a.m.–6:30 p.m.
Friday, 7:00 a.m.–6:30 p.m.

SEMA Show pick-up locations Include:

  • North Hall Door 10
  • East end of the Performance Pavilion.

The one-way trip cost is $10 per person, cash only. Pay at the bus.

 

There are 2 designated drop-off and pick-up areas during the SEMA Show.

  • The east side of the Performance Pavilion
  • Blue Lot on the East end of the Grand Lobby, (adjacent to the Central Hall.)

Designated drop off/pick up locations are:

  • East side of the Performance Pavilion
  • Blue Lot on the East end of the Grand Lobby, adjacent to the Central Hall, for Showgoers using Uber or Lyft to get to and from the LVCC

Las Vegas Convention Center - Platinum Lot: $10.00

  • Monday, November 4 - Thursday, November 8, 2019

Only a limited number of parking spots available.

Platinum Lot: 937 East Desert Inn Rd, Las Vegas, NV 89109

 

FAQ

FAQ

FREQUENTLY ASKED QUESTIONS

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722.

Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

A map and list of 2020 SEMA Show exhibitors is available at www.semashow.com/floorplan.

  • Thursday, October 29 9:00 a.m. - 5:00 p.m.
  • Friday, October 30 10:00 a.m. - 5:00 p.m.
  • Saturday, October 31 9:00 a.m. - 5:00 p.m.
  • Sunday, November 1 9:00 a.m. - 5:00 p.m.
  • Monday, November 2 7:30 a.m. - 6:30 p.m.
  • Tuesday, November 3 7:00 a.m. - 7:00 p.m.
  • Wednesday, November 4 7:30 a.m. - 6:30 p.m.
  • Thursday, November 5 8:00 a.m. - 6:30 p.m.
  • Friday, November 6 8:00 a.m. - 3:00 p.m.

Amenities in the Media Center include food and beverages, working stations, Internet access, complimentary copy machines, computers, printers, storage, and lounging area. The Media Center also houses press kits and materials from SEMA and many exhibitors.

There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.SEMAShow.com and onsite in the Media Center.

A number of options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media have the opportunity to check out a scanner to select the products they are interested in learning more about. You will be able to receive a printout and an e-mail that includes detailed information about the products you selected, as well as links to high-res photos of your scanned products that can be downloaded quickly and easily.

Media can also access press releases from exhibitors at www.semashow.com/sema-show-exhibitor-press-releases. The site is updated regularly and includes show-related news from exhibiting companies.

The SEMA Show is a business-to-business trade show. Attendees, exhibitors, and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show management reserves the right to make determinations on appropriate apparel.

No one under the age of 16, including infants, is allowed access to the exhibits -- no exceptions. Show management does not provide childcare services on-site. The use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.

Yes. Your badge allows you entrance into the Westgate exhibits as well.

Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).

The use of hoverboards is prohibited at the SEMA Show. Hoverboards will be confiscated until show end (after the SEMA Cruise).

The use of the above items is NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. By allowing vendors/exhibitors to scan your badge, all registration information you provided to Show Management during the registration process is shared with them. Vendors/exhibitors may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the vendor/exhibitor to scan your badge. If you do not want to receive communications from a vendor, you must contact that vendor/exhibitor directly.

For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to www.aapexshow.com/terms-conditions. *Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.) and SEMA Show Management (Specialty Equipment Market Association).

In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show at www.semashow.com/register.

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

No. While in some cases a registrant will be automatically approved for media credentials, individuals are randomly audited and may need to re-submit qualifying materials from within the last 12 months. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722.

Individuals who have been approved for media credentials in the past can use the e-mail address they used before to register this year to expedite the application process. Even if the e-mail address has since changed, using the original e-mail address will pull up the individual's record. (The applicant can then update his/her e-mail address.)

Qualifying materials may be required to validate that you are indeed affiliated with a media outlet that covers a topic that is relevant to the SEMA Show and to provide insight on how the SEMA Show coverage will be used.

If required to provide qualifying materials, we ask that two (2) forms of qualifying materials (from within the last 12 months) are submitted. Examples of qualifying materials include:

Publication:

  • PDF/JPG of published editorial with your name in the byline, what the publication is, date published, etc.
  • Website link (please include the link) to an article with your name in the byline
  • A copy of publication masthead with name and title

Photo:

  • PDF/JPG of published photo in a print publication with your name in the photo credit
  • A copy of publication masthead with date and your name and title
  • Website link (please include the link) to an online media site where your photo appears with photo credit
  • A letter from the editor/publication on the outlet masthead that outlines how you are being contracted to cover the Show

Video:

  • Video (please include the link) relating to the SEMA Show or automotive industry from within the last 12 months with your name in the credit
  • A letter from the editor/publication on the outlet masthead that outlines how you are being contracted to cover the Show

Send qualifying information to pr@sema.org.

All media badges are to be picked up in the SEMA Show Media Center during the hours listed below. The Media Center is located in Room S229, in the Skybridge meeting rooms between Central and South Halls. Please be advised that photo ID will be required.

To expedite the pickup process, approved media should bring a printed copy of the confirmation with the bar code.

SEMA Show Media Center

  • Thursday, October 29 9:00 a.m. - 5:00 p.m.
  • Friday, October 30 10:00 a.m. - 5:00 p.m.
  • Saturday, October 31 9:00 a.m. - 5:00 p.m.
  • Sunday, November 1 9:00 a.m. - 5:00 p.m.
  • Monday, November 2 7:30 a.m. - 6:30 p.m.
  • Tuesday, November 3 7:00 a.m. - 7:00 p.m.
  • Wednesday, November 4 7:30 a.m. - 6:30 p.m.
  • Thursday, November 5 8:00 a.m. - 6:30 p.m.
  • Friday, November 6 8:00 a.m. - 3:00 p.m.

No. Those who register and are approved in advance will need to present a photo ID to pick up their media credentials. You are not allowed to pick up credentials for colleagues.

Yes. You can register on-site in the Media Center; however, while all qualified media will be approved, questionable applicants' risk being denied and may not be approved onsite at the SEMA Show. We recommend you register in advance to expedite the process and ensure that you do qualify. To register on-site, bring qualifying materials to be approved for credentials as well as a photo ID.

Media credentials allow the badge holder to access the SEMA Show floor a half hour before Show floor hours each day.

Media from companies that are also exhibiting will receive "Exhibiting Media" badge holders and are allowed the same access as exhibitors -- access onto the Show floor two hours before regular show hours.

Badges must be worn at all times in the AAPEX and the SEMA Show areas.

No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866/229-3687 or email aapexsema@compusystems.com. International callers, please dial +1.224.563.3154.

Exhibiting Media (EXM) personnel badges will not be mailed. All Exhibiting Media badges must be picked up in the Media Center in the Las Vegas Convention Center, Room S229. A photo ID will be required to obtain your badge.

Exhibiting Media's complimentary badge allotment is based on the company's booth size. Exhibiting Media badges have access to the SEMA Show floor during Show hours and two hours early on Show days, as well as during exhibitor move-in and move-out hours.

Media badges are also available at no charge, but media badge applicants may be required to submit qualifying materials. For information on how to qualify for a media badge, please call 909-978-6722 or email juant@sema.org.