WHY ATTEND?

As the world's premier automotive trade show, the SEMA Show is a great place for media to obtain content for articles, generate story ideas, identify emerging trends and interview industry leaders and innovators.

The SEMA Show represents the $47.8 billion automotive aftermarket. It is the only trade show that brings together every segment of the automotive industry, from hot rods and off-roads, to mobile electronics and collision repair.

With 1,300 exhibiting companies and 30,000 buyers registered to attend, the SEMA Show is where the hottest, newest automotive products debut. 

Complimentary SEMA Show media credentials allow access to the event all four days of the Show.

 

MEDIA RESOURCES

MEDIA RESOURCES

PRESS RELEASES, FACT SHEETS, AND LOGOS

SEMA Executives and Representatives are available for media interviews by contacting:

Juan Torres
Media Relations Manager
juant@sema.org
(909) 978-6722
Della Domingo
Public Relations Director
dellad@sema.org
(909) 978-6723
 

MEDIA CENTER

MEDIA CENTER
Media are able to write and file stories in the SEMA Show Media Center, Room S219 of the Las Vegas Convention Center. Please visit the Media Center to pick up media credentials.

Amenities include:

  • Expedited media badge pickup
  • NEW: Save time by quickly purchasing lunch and snacks in the Media Center
  • Dedicated Wi-Fi
  • Printers
  • Lockers (first come, first served)
  • Complimentary copy service
  • Water and snacks
  • Exhibitor press kits and media materials

Media Center Hours:

  • Thursday, Oct. 27: 9:00 a.m. - 5:00 p.m.
  • Friday, Oct. 28: 9:00 a.m. - 5:00 p.m.
  • Saturday, Oct. 29: 9:00 a.m. - 5:00 p.m.
  • Sunday, Oct. 30: 9:00 a.m. - 5:00 p.m.
  • Monday, Oct. 31: 7:30 a.m. - 6:30 p.m.
  • Tuesday, Nov. 1: 7:00 a.m. - 7:00 p.m.
  • Wednesday, Nov. 2: 7:30 a.m. - 6:30 p.m.
  • Thursday, Nov. 3: 8:00 a.m. - 6:30 p.m.
  • Friday, Nov. 4: 8:00 a.m. - 3:00 p.m.

ONLINE MEDIA CENTER

The SEMA Show Online Media Center features show-related press releases from exhibiting companies. Exhibitors may submit a press release to be included on the site by using the form below. Show-related press releases from exhibitors will be posted on the site at https://www.semashow.com/node/add/press_release and promoted to media attendees. Please note that there is a 24-48 hour period before submissions may appear on the website, and releases may be removed after the respective year's SEMA Show takes place.
 

ATTENDING THE SHOW

ATTENDING THE SHOW

Qualifying for Media Credentials:

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media in the automotive industry or those that cover small businesses or another relevant topic. Bloggers, influencers and new media are welcomed and invited to apply for media credentials.

Qualifying materials may be required to:

  1. Verify that the company is an editorial/media body that covers the SEMA industry, its members, or its products, and
  2. Verify that the applicant is associated with the company.

Prior year's approval does not automatically qualify an individual for media credentials and updated qualifying materials may be required. Public relations and marketing personnel representing manufacturers do not qualify for media credentials, nor do video production companies representing exhibitors or those that solicit and charge companies to be covered. To learn more about other categories that might be applicable for public relations and marketing personnel to obtain Show access, email regmgr@sema.org.

Approved individuals who abuse their media privileges or who misrepresent themselves or aid others in obtaining their media passes risk having their credentials revoked, and their names banned from attending the SEMA Show in future years.

Keep in mind that as the SEMA Show approaches the approval process may be delayed, so we encourage media to apply for their credentials as soon as registration opens around May each year.

For information about who qualifies for media credentials, visit Media faqs.

 

NAVIGATING THE SHOW

NAVIGATING THE SHOW

Show floor access:

At the SEMA Show, credentialed media have access to the Show floor during show hours and a half-hour early on all four days of the SEMA Show (Tuesday, Nov. 1-Friday, Nov. 4). Exhibiting media receive "Exhibiting Media" badges, providing them with access to the Show floor during exhibitor move-in and move-out hours as well.


Press Conference and Media Events

The official press conference schedule features breaking news and announcements during the Show. The schedule is set up to make it easy for media to navigate from one press conference to the next.

New Product Photography

Throughout the Show, media visiting the New Products Showcase can receive detailed information and photos for products selected. Simply utilize the "Product Scanner" feature in the SEMA Show mobile app to select the products desired, and create a custom list with company name, product description and photos. It's the easiest, most efficient way to cover the SEMA Show.

 

SHOW APP

SHOW APP

Mobile app features include:
  • Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle's QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle's year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle.

  • Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.

  • My Schedule: Create a schedule to keep track of the events you wish to attend.

  • New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor's booth on the Show floor.
  • Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.

  • Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.

  • Exhibitors: Look up all 2022 SEMA Show exhibitors by name, Show section or product category.

  • Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.

  • Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.

  • Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
  •  

    NEW PRODUCTS SHOWCASE

    NEW PRODUCTS SHOWCASE

    SEE NEW PRODUCTS

    Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location in the Upper South Hall of the Las Vegas Convention Center.

    Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2022 show has ended.

    Questions? Call 909-396-0289 or e-mail newproducts@sema.org.

     

    SHOW SECTIONS

    SHOW SECTIONS

    Click on the hall areas of the map below to view the SEMA Show floorplans.

    21_SS_Section_Announcement_Map_GM3 4 5 6 12 13 1 2 3 7 8 9 10 11

    2021 SEMA Show Floorplan
    2022 SEMA Show Floorplan Available Spring 2022

     

    WEST HALL


    Restyling & Car Care Accessories

    Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


    Powersports & Utility Vehicles

    This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


    Trucks, SUVs & Off-Road

    Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.


    Restyling & Car Care Accessories

    Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.


    Powersports & Utility Vehicles

    This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.


    Trucks, SUVs & Off-Road

    Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground.

     

    NORTH HALL


    West Hall Expansion

    Truck, off-road and powersports accessories.


    Mobile Electronics & Technology

    This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


    Business Services

    Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


    Central Hall Expansion

    Racing & performance and hot rod parts and accessories.


    4

    West Hall Expansion

    Truck, off-road and powersports accessories.


    5

    Mobile Electronics & Technology

    This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.


    6

    Business Services

    Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.


    Central Hall Expansion

    Racing & performance and hot rod parts and accessories.

     

    CENTRAL HALL


    Racing & Performance

    This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


    Hot Rod Alley

    In this section you will find products and services for street rods, hot rods and early-production vehicles.


    Restoration Marketplace

    This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.


    7

    Racing & Performance

    This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.


    8

    Hot Rod Alley

    In this section you will find products and services for street rods, hot rods and early-production vehicles.


    9

    Restoration Marketplace

    This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.

     

    SOUTH HALL UPPER


    Collision Repair & Refinish

    Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


    Tools & Equipment

    This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.


    10

    Collision Repair & Refinish

    Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.


    11

    Tools & Equipment

    This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.

     

    SOUTH HALL LOWER


    Global Tire Expo

    This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


    Wheels & Accessories

    Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.


    12

    Global Tire Expo

    This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.


    13

    Wheels & Accessories

    Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.

     

    2021 SHOW FEATURES

    2021 SHOW FEATURES

    Show Features below are from the 2021 SEMA SHOW.

    NEW PRODUCT AWARDS BREAKFAST
    Location: Westgate Paradise Event Center
    Date Tuesday 11/2
    Time: 7:30am

    Kick off the Show with the hottest new product introductions and special guest Jay Leno. Enjoy a hot breakfast with your colleagues before the Show officially opens. Tuesday, November 2, from 7:30 a.m.–8:45 a.m., Westgate Las Vegas Resorts & Casino, Paradise Event Center.

    REGISTER FOR FREE

    SEMA INDUSTY AWARDS BANQUET
    Location: Westgate Paradise Event Center
    Date: Thursday 11/4
    Time: 7:00pm: 6:00pm Reception - Westgate Palm Court

    The SEMA Show Industry Awards Banquet is the annual celebration of the specialty-equipment industry and is highlighted by top-flight entertainment. It also provides the backdrop for the presentation of industry awards that include the Manufacturer of the Year, Person of the Year, WD of the Year and Gen-III Innovator of the Year. In addition, the SEMA Hall of Fame inductees will be honored for their contributions to the industry. Light Balance, a Ukrainian LED dance troupe featured on America's Got Talent will be the headline entertainment. Actor and comedian Adam Ferrera will also be featured.

    GET BANQUET TICKETS

    SEMA LAUNCH PAD
    Location: Westgate Paradise Event Center
    Date: Thursday 11/4
    Winners announced at SEMA Awards Banquet

    New and recently introduced automotive-related products are pitched in the industry's most prestigious product development competition during the SEMA Show to a panel of iconic judges. Finale to be held at the SEMA Industry Awards Banquet, Thursday, November 4. Tickets required.

    LEARN MORE

    CELEBRITY APPEARANCES
    Location: LVCC Multiple Locations

    Find out where and when your favorite celebrities are appearing at the SEMA Show. Don't miss your chance to get up close and get that autograph or picture. Click on the schedule link to view celebity names, what their known for, appearance time and their company sponsor.

    View Celebrity Appearances Schedule

    CHIP FOOSE DESIGN EXPERIENCE
    Location: LVCC North Hall

    See sixty of Chip Foose's most famous one-of-a-kind automotive designs and sketches along with 20 of his most famous custom vehicle creations, including RIDLER Winners and "Overhaulin'" builds!

    Watch Video

    BATTLE OF THE BUILDERS
    Location: LVCC North Hall

    SEMA Battle of the Builders® is a competition that recognizes and celebrates the accomplishments of SEMA vehicle builders The competition shines the spotlight on the amazing talents and craftsmanship of builders. It allows enthusiasts and fans a chance to learn the stories behind the builds, get to know the builders and be inspired along the way.

    Schedule

    11/2 - 1:30pm | Top 40 Finalists (SEMA Central)
    11/3 - 1:30pm | Top 12 Finalists (SEMA Central)
    11/5 - 10:00pm | SEMA: Battle of the Builders Top 12 Finalists Judging (North Hall, Booth 11875)
    11/5 - 3:00pm | SEMA: Battle of the Builders Top 4 Finalists Announced (North Hall, Booth 11875)
    11/5 - 4:00pm | SEMA: Battle of the Builders Winner Announced (North Hall, Booth 11875)

    LEARN MORE

    BAJA 1000 EXPERIENCE
    Location: LVCC North Hall

    SCORE's Baja 1000 Experience is returning to the SEMA Show with a host of interactive experiences. Don't miss the autograph sessions with some of SCORE International's biggest champions—both past and present.

    HOONIGAN BURNYARD BASH
    Location: LVCC Silver Lot

    Hoonigan is celebrating its 10-year anniversary with SEMA bringing its wildly popular brand of automotive mayhem to the 2021 SEMA Show. Its daily Burnyard Bash shows will transform the LVCC Silver Lot into a faithful recreation of Hoonigan's iconic Burnyard in California–showcasing the brand's signature antics, consisting of burnouts, donuts and more.

    FORD OUT FRONT
    Location: LVCC Silver Lot

    Ford Out Front provides SEMA attendees the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver.

    SEMA ELECTRIFIED
    Location: LVCC North Hall

    As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and views vehicle electrification as a modern-day expression of these enthusiast pursuits. Now SEMA Electrified offers the industry an opportunity to see where this growing segment might take us in the next five to 10 years and beyond. Experience for yourself the surprising technologies that are advancing and redefining the performance aftermarket. At SEMA Electrified, you'll encounter some incredible custom electric-vehicle conversions and noteworthy parts and products that are currently driving the market.

    SEMA OVERLAND EXPERIENCE
    Location: LVCC West Hall

    2021 SEMA Show Attendees will be able to see essential gear and customized vehicles specifically for the red-hot overlanding market in the SEMA Overland Experience area. Products include rooftop tents, sunshades, portable kitchen systems and much more. While popular in remote parts of the world, overlanding has taken off in the United States. The SEMA Overland Experience will feature industry experts identifying key overlanding opportunities and trends that can add important new profit centers for your business.

    COLLISION REPAIR STAGE
    Location: LVCC Upper South Hall

    Visit the SEMA Show Collision Repair & Refinish Stage where you can see free hands-on welding demos and I-CAR, SCRS and OEM presentations, Top experts will be on hand to answer your questions and lead interactive demonstrations on the collision repair industry.

    SEMA IGNITED
    Location: LVCC West Hall Parking Lot

    SEMA Show culminates at SEMA Ignited, the official after-party, which launches immediately after the Show ends. The event takes place in the Convention Center West Hall Parking Lot —just a short walk away—and is free to all credentialed Show attendees. Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show. The party is a great way for Show goers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket.

    VISIT SEMA IGNITED

    SEMA CRUISE
    Location: LVCC Silver Drive

    Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m.—on Friday, thrilling thousands of fans within grandstands along the route. Watch more than 1,000 vehicles as they parade toward the West Hall Parking Lot and SEMA Ignited—the official after-party of the SEMA Show. As the festivities include giveaways and entertainment, the Cruise has become one of the most anticipated Show events and is open for all to attend.

    OPTIMA ALLEY
    Location: Bronze Lot

    Will feature more than 80 of OPTIMA battery's Ultimate Street Car Invitational competitors.

    RELATED SHOW FEATURES eNEWS ARTICLES

     

    POLICY REMINDERS

    POLICY REMINDERS

    Photography and Video

    Photography and video of exhibitor booths and/or products require permission from the respective exhibitor. No additional permits or credentials are needed for media taking still photography. Those filming video will require a video permit. Be sure to select the video option when applying for media credentials.

    Drones/Unmanned Aerial Vehicles (UAVs)

    Due to the proximity to the McCarran International Airport, FAA regulations prohibit drones/UAVs of any kind to be flown at the Las Vegas Convention Center. Drones/UAVs are NOT allowed at the SEMA Show and will be confiscated until show end (after the SEMA Cruise).

     

    BOOK YOUR TRAVEL AND LODGING

    BOOK YOUR TRAVEL AND LODGING

     HOTEL BOOKING ALERT

    Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.

    Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.

     

    AIRFARE DISCOUNTS

    SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2022 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

    Alaska Airlines:

    • Discount: 7% off published fares
    • Valid Travel Dates: October 25 – November 8, 2022. To make airline reservations
    • Online Reservations: www.alaskaair.com and enter discount code ECMD438
    • Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

    Delta Airlines

    • Discount: Ranges from 5%–10% on full/unrestricted airfares to 2021 SEMA Show applicable to United States-Canada-originating passengers only.
    • Valid Travel Dates: October 25 – November 10, 2022.
    • Online Reservations: www.delta. com and enter the Meeting Event Code NMUN3 in the box provided on the Book A Flight page.
    • For guidelines and questions please contact the Delta Meeting Network Desk at 1-800-328-2216 or at DeltaMeetingNetwork@delta.com

    United Airlines

    • Discount: 5% or more.
    • Valid Travel Dates: October 25 – November 8, 2022
    • Online Reservations: www.united. com and enter your offer code ZJWG182107 in the Promotions and Certificates box when searching for your flights.
    • Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information, Agreement Code: 182107, Z Code: ZJWG. Please note that a service fee will be collected per ticket when booking by phone.

     

     

    FAQ

    FAQ

    FREQUENTLY ASKED QUESTIONS

    Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722.

    Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.

    No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

    Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

    • Thursday, October 28 9:00 a.m. - 5:00 p.m.
    • Friday, October 29 10:00 a.m. - 5:00 p.m.
    • Saturday, October 30 9:00 a.m. - 5:00 p.m.
    • Sunday, October 31 9:00 a.m. - 5:00 p.m.
    • Monday, November 1 7:30 a.m. - 6:30 p.m.
    • Tuesday, November 2 7:00 a.m. - 7:00 p.m.
    • Wednesday, November 3 7:30 a.m. - 6:30 p.m.
    • Thursday, November 4 8:00 a.m. - 6:30 p.m.
    • Friday, November 5 8:00 a.m. - 3:00 p.m.

    Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.

    NEW THIS YEAR: Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.

    There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.SEMAShow.com and onsite in the Media Center.

    A number of options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2021 show has ended.

    Media can also access press releases from exhibitors at www.semashow.com/sema-show-exhibitor-press-releases. The site is updated regularly and includes show-related news from exhibiting companies.

    The SEMA Show is a business-to-business trade show. Attendees, exhibitors, and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show management reserves the right to make determinations on appropriate apparel.

    No one under the age of 16, including infants, is allowed access to the exhibits -- no exceptions. Show management does not provide childcare services on-site. The use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.

    Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to McCarran International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).

    The use of hoverboards is prohibited at the SEMA Show. Hoverboards will be confiscated until show end (after the SEMA Cruise).

    The use of the above items is NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.

    Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

    When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. By allowing vendors/exhibitors to scan your badge, all registration information you provided to Show Management during the registration process is shared with them. Vendors/exhibitors may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the vendor/exhibitor to scan your badge. If you do not want to receive communications from a vendor, you must contact that vendor/exhibitor directly.

    For more SEMA Show privacy information, go to www.semashow.com/privacy-policy. For more AAPEX Show privacy information, go to www.aapexshow.com/terms-conditions. *Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.) and SEMA Show Management (Specialty Equipment Market Association).

    In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

    If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.

    The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2020 SEMA Show, you can register for the Show online at www.semashow.com/register.

    Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722

    After you register, the system will ask you if you wish to register another attendee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse at a later date, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation verifying your marriage or civil union to the person you register as a spouse.

    The following forms of documentation are acceptable:

    • A photocopy of your marriage license or civil union certificate.
    • Joint mortgage, lease, loan document or utility bill evidencing both of your names (choose one).
    • Joint life, auto or health insurance policy with either of you as the beneficiary of the other's policy (choose one).
    • Joint Federal Income Tax Return.

    No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

    Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

    No. While in some cases a registrant will be automatically approved for media credentials, individuals are randomly audited and may need to re-submit qualifying materials from within the last 12 months. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722.

    Individuals who have been approved for media credentials in the past can use the e-mail address they used before to register this year to expedite the application process. Even if the e-mail address has since changed, using the original e-mail address will pull up the individual's record. (The applicant can then update his/her e-mail address.)

    Qualifying materials may be required to validate that you are indeed affiliated with a media outlet that covers a topic that is relevant to the SEMA Show and to provide insight on how the SEMA Show coverage will be used.

    If required to provide qualifying materials, we ask that two (2) forms of qualifying materials (from within the last 12 months) are submitted. Examples of qualifying materials include:

    Publication:

    • PDF/JPG of published editorial with your name in the byline, what the publication is, date published, etc.
    • Website link (please include the link) to an article with your name in the byline
    • A copy of publication masthead with name and title

    Photo:

    • PDF/JPG of published photo in a print publication with your name in the photo credit
    • A copy of publication masthead with date and your name and title
    • Website link (please include the link) to an online media site where your photo appears with photo credit
    • A letter from the editor/publication on the outlet masthead that outlines how you are being contracted to cover the Show

    Video:

    • Video (please include the link) relating to the SEMA Show or automotive industry from within the last 12 months with your name in the credit
    • A letter from the editor/publication on the outlet masthead that outlines how you are being contracted to cover the Show

    Send qualifying information to pr@sema.org.

    All media badges are to be picked up in the SEMA Show Media Center during the hours listed below. The Media Center is located in Room S219, in the Skybridge meeting rooms between Central and South Halls. Please be advised that photo ID will be required.

    To expedite the pickup process, approved media should bring a printed copy of the confirmation with the bar code.

    SEMA Show Media Center

    • Thursday, October 28 9:00 a.m. - 5:00 p.m.
    • Friday, October 29 10:00 a.m. - 5:00 p.m.
    • Saturday, October 30 9:00 a.m. - 5:00 p.m.
    • Sunday, October 31 9:00 a.m. - 5:00 p.m.
    • Monday, November 1 7:30 a.m. - 6:30 p.m.
    • Tuesday, November 2 7:00 a.m. - 7:00 p.m.
    • Wednesday, November 3 7:30 a.m. - 6:30 p.m.
    • Thursday, November 4 8:00 a.m. - 6:30 p.m.
    • Friday, November 5 8:00 a.m. - 3:00 p.m.

    No. Those who register and are approved in advance will need to present a photo ID to pick up their media credentials. You are not allowed to pick up credentials for colleagues.

    Yes. You can register on-site in the Media Center; however, while all qualified media will be approved, questionable applicants' risk being denied and may not be approved onsite at the SEMA Show. We recommend you register in advance to expedite the process and ensure that you do qualify. To register on-site, bring qualifying materials to be approved for credentials as well as a photo ID.

    Media credentials allow the badge holder to access the SEMA Show floor a half hour before Show floor hours each day.

    Media from companies that are also exhibiting will receive "Exhibiting Media" badge holders and are allowed the same access as exhibitors -- access onto the Show floor two hours before regular show hours.

    Badges must be worn at all times in the AAPEX and the SEMA Show areas.

    No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

    Please e-mail Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll-free, 866.229.3687, Monday-Friday, 9 am-6 pm, Central Time. International callers please dial +1.224.563.3154.

    Exhibiting Media (EXM) personnel badges will not be mailed. All Exhibiting Media badges must be picked up in the Media Center in the Las Vegas Convention Center, Room S219. A photo ID will be required to obtain your badge.

    Exhibiting Media's complimentary badge allotment is based on the company's booth size. Exhibiting Media badges have access to the SEMA Show floor during Show hours and two hours early on Show days, as well as during exhibitor move-in and move-out hours.

    Media badges are also available at no charge, but media badge applicants may be required to submit qualifying materials. For information on how to qualify for a media badge, please call 909-978-6722 or email juant@sema.org.

    If AAPEX and the SEMA Show should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.