Registration Information


How do I register for the SEMA Show?
The SEMA Show is a trade-only industry event; it is not open to the general public. However, if you are an employee of a company that is qualified to attend the show, log onto and click on "Attend Show." Buyers, exhibitors and media can register here..

Who qualifies for media credentials?
Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry, or those that cover small businesses or another relevant topic.

Do public relations or marketing representatives qualify for media credentials?
Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials.

Approved individuals who abuse their media privileges or who misrepresent themselves in obtaining their media passes may risk having their credentials revoked, and their names banned from attending the SEMA Show in future years.

If I was approved for media credentials in the past, will I be approved for media credentials again?
Individuals who have been approved for media credentials in the past can use the e-mail address they used before to register this year. Even if the e-mail address has since changed, using the original e-mail address will pull up the individual's record. (The applicant can then update his/her e-mail address.)

In most cases, the person will be automatically approved for media credentials. However, as part of the qualifying process, individuals are randomly audited and may need to re-submit qualifying materials.

What are qualifying media registration materials?
Qualifying materials may be required to validate that you are indeed affiliated with a media outlet that covers a topic that is relevant to the SEMA Show, and to provide insight on the plans of how the SEMA Show coverage will be used. Examples of qualifying materials include a business card, bylined article or photograph showing past work (within last 12 months), a copy of publication masthead with name and title, etc. The qualifying materials should show what the publication is, who it targets, what its readership is, etc.

Send qualifying information to one of the following:

Attn: SEMA Show PR Dept.
Fax: 909/860-1709
Mail: 1575 S. Valley Vista Drive, Diamond Bar, CA 91765

When and how will I receive my media badge?
All media badges are to be picked up in the Media Center, room S219 on the Skybridge between Central and South halls. The Media Center is open the following hours:

Friday, Oct. 28 -- Sunday, Oct. 30: 10:00 am - 4:00 pm
Monday, Oct. 31: 7:30 am - 5:00 pm
Tuesday, Nov. 1: 7:00 am - 6:00 pm
Wednesday, Nov. 2: 7:30 am - 6:00 pm
Thursday, Nov. 3: 8:00 am - 5:30 pm
Friday, Nov. 4: 8:00 am - 3:00 pm

Can a friend or colleague pick up my media credentials for me?
Those who register and are approved in advance will need to present a photo ID to pick up their media credentials. You are not allowed to pick up credentials for colleagues.

What if I did not register or get approved in advance to attend as media? Can I still attend the show?
Yes. You can register on-site in the Media Center, room S219 at the show. However, we recommend you register in advance to expedite the process and ensure that you do qualify. To register onsite, bring two forms of qualifying materials to be approved for credentials as well as a photo ID.

What are the media center hours?

Media Center hours are as follows:

Friday, Oct. 28 -- Sunday, Oct. 30: 10:00 am - 4:00 pm
Monday, Oct. 31: 7:30 am - 5:00 pm
Tuesday, Nov. 1: 7:00 am - 6:00 pm
Wednesday, Nov. 2: 7:30 am - 6:00 pm
Thursday, Nov. 3: 8:00 am - 5:30 pm
Friday, Nov. 4: 8:00 am - 3:00 pm

What amenities are available in the media center?
Amenities in the Media Center include food and beverages, working stations, Internet access, complimentary copy machines, computers, printers, storage and lounging area. The Media Center also houses press kits and materials from SEMA and many exhibitors.

What access will my media credentials give me to the Show floor?
Media credentials allow the badge holder to access the SEMA Show floor during show hours only:

Tuesday, Nov. 1: 9:00 am - 5:00 pm
Wednesday, Nov. 2: 9:00 am - 5:00 pm
Thursday, Nov. 3: 9:00 am - 5:00 pm
Friday, Nov. 4: 9:00 am - 4:00 pm

Media from companies that are also exhibiting will receive "exhibiting media" badge holders, which allow access onto the Show floor two hours before regular show hours.

When is Media Day?
There is not a designated Media Day at the SEMA Show. Media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at and onsite in the Media Center.

How can I obtain information on the new products at the SEMA Show?
There are a number of options available for obtaining new product information. One of the easiest ways is to utilize the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media have the opportunity to check out a "scanning device." The scanning device can be used to select the products you are interested in learning more about. You will be able to receive a print out and an e-mail that includes detailed information about the products you selected, as well as links to high-res photos of the products that can be downloaded quickly and easily.