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SEMA Show International Resources

Tips to Connect With International Buyers at the 2016 SEMA Show

 

Top automotive specialty-equipment buyers from the Middle East, Australia and China will speak about the opportunities and challenges U.S. manufacturers face in doing business in their home markets.

More than 25% of all buyers expected at the 2016 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.

Make plans to:

  • Arrange for your international sales and marketing staff to be on hand to greet overseas buyers.
  • Request a “We Export” sign. Complimentary “We Export” signs are available to exhibitors for display in their booths. Let international buyers know that you are interested in doing business with them with this multilingual sign.
  • Have sample of products with international applications in your booth.
  • Attend the SEMA International Happy Hour and International Roundtables as an easy way to meet global buyers as well as U.S. companies doing business abroad.
  • Don’t forget signage for any product applications that would fit vehicles that may not be found in the United States. For example, if you created product for the vehicles made available by a joint program between SEMA and the U.S. Department of Commerce, such as the Toyota Hilux, Ford Ranger T6, Mitsubishi L200 or UAZ Hunter—all of which are popularly customized around the world but not sold in the United States—be sure to let visitors to your booth know.

 

Forums on Top Emerging Markets

Top automotive specialty-equipment buyers from the Middle East, Australia and China will speak about the opportunities and challenges U.S. manufacturers face in doing business in their home markets at roundtable discussions on Monday, October 31, in Upper North Hall, Room N259.

Middle East
Monday, October 31, 2016; 11:00 a.m.–12:00 p.m.; Upper North Hall, Room N259


Learn how to cash in on this lucrative region. The United Arab Emirates and surrounding countries provide some of the best opportunities for U.S. specialty-parts manufacturers. Off-roading, classic-car collecting and motorsports are all growing in popularity. Attendees will also learn about the details of the sixth one-on-one matchmaking program to be held in Abu Dhabi on March 28-April 1 2017.

Australia
Monday, October 31, 2016; 12:00– 1:00 p.m.; Upper North Hall, Room N259

Meet for lunch and conversation with top buyers from Down Under. Hear about the opportunities in this country of pickup and SUV customizing fanatics and diehard hot-rod enthusiasts. In particular, the new business for the aftermarket that has developed from the all-new Ford Mustang (in righthand drive) landing on Australia’s shores this past year.. Explore the challenges as well: All vehicles in the country are right-hand drive, and many vehicles popularly customized in Australia are not sold in the United States and a strong dollar making exports to that market more expensive. Meet with SEMA members who exhibited in May 2016 at the first SEMA Australia Business Development program in Melbourne. Find out about future programs.

China
Monday, October 31, 2016; 3:00 p.m.–4:00 p.m.; Upper North Hall, Room N259

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of U.S. brands in the Chinese market. This will be a great opportunity to meet with press and distributors of specialty products in this market of 1.3 billion people in an informal, practical session that will assist attendees in deciding if this market is a good fit for their products. Hear from SEMA members who are actively selling into the market as well as from buyers specializing in US products.

International Happy Hour
Wednesday, November 2, 2016; 5:00 p.m.–6:30 p.m.; Upper North Hall, Room N255

The 2016 International Happy Hour is the largest annual international specialty-equipment trade gathering. Network with international buyers, distributors and media right in the Las Vegas Convention Center at the close of the day’s SEMA Show. More than 1,000 companies are expected this year’s networking party.

The annual International Happy Hour is the largest annual international specialty-equipment trade gathering.

Global Media Awards
Get your hottest new products in front of buyers and the media by participating in the New Products Showcase. The annual Global Media Awards will once again be selected by a group of 35 top automotive journalists from more than 20 countries. Each will name 10 products from the New Products Showcase that he or she thinks will most appeal to consumers in their home markets. Winning companies will be recognized at the International Happy Hour, receiving Global Media Awards that signify the global appeal of their products and their companies.

Center for International Commerce
The Center for International Commerce will be located in the Las Vegas Convention Center, Room N255. The CIC room offers complimentary private meeting space and interpreters to facilitate meetings between exhibitors and international buyers. On hand will be a team of interpreters to assist in bilingual communication in key languages, such as German, French, Spanish, Chinese, Japanese and Portuguese.