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SEMA Show International Resources

Tips to Connect With International Buyers at the 2019 SEMA Show

Top automotive specialty-equipment buyers from the Middle East, Australia, Latin America and China will speak about the opportunities and challenges U.S. manufacturers face in doing business in their home markets.

More than 25% of all buyers expected at the 2019 SEMA Show will come from more than 132 nations outside the United States. Exhibitors should create an action plan to attract and service international buyers visiting their booths.

Make plans to:

  • Arrange for your international sales and marketing staff to be on hand to greet overseas buyers.
  • Request a “We Export” sign. Complimentary “We Export” signs are available to exhibitors for display in their booths. Let international buyers know that you are interested in doing business with them with this multilingual sign.
  • Have sample of products with international applications in your booth.
  • Attend the SEMA International Happy Hour and International Roundtables as an easy way to meet global buyers as well as U.S. companies doing business abroad.
  • Don’t forget signage for any product applications that would fit vehicles that may not be found in the United States. For example, if you created product for the vehicles made available by a joint program between SEMA and the U.S. Department of Commerce, such as the Toyota Hilux, Ford Ranger T6, Mitsubishi L200 or UAZ Hunter—all of which are popularly customized around the world but not sold in the United States—be sure to let visitors to your booth know.

 



Global Media Awards
Get your hottest new products in front of buyers and the media by participating in the New Products Showcase. The annual Global Media Awards will once again be selected by a group of 35 top automotive journalists from more than 20 countries. Each will name 10 products from the New Products Showcase that he or she thinks will most appeal to consumers in their home markets. Winning companies will be recognized at the International Happy Hour, receiving Global Media Awards that signify the global appeal of their products and their companies.

Center for International Commerce
The Center for International Commerce will be located in the Las Vegas Convention Center, Room N255. The CIC room offers complimentary private meeting space and interpreters to facilitate meetings between exhibitors and international buyers. On-hand will be a team of interpreters to assist in bilingual communication in key languages, such as French, Spanish, Chinese, Japanese and Portuguese.

Complimentary “We Export” Signs
Complimentary “We Export” signs are available to exhibitors for display in their booths. Let international buyers know that you are interested in doing business with them with this multilingual sign. The signs will be delivered by Freeman to your booth. Click here to register for yours today!

Questions? Contact Linda Spencer at lindas@sema.org.