How to be successful!


SEMA is committed to making sure your exhibiting experience is profitable and successful. We encourage you to familiarize yourself with these videos from key SEMA staff and trade show industry experts to get the most out of the2011 SEMA Show.

If you are involved in any aspect of your company’s trade show exhibiting experience, these videos are for you. Whether you are a skilled veteran or first-time exhibitor, get informed and have all of your Show questions answered.

Here is what you will learn:

  • How to Get Bigger Bang for Your Trade Show Dollar
    (Steve Miller, Top Hat Marketing)
  • Taking the Mystery Out of Show Prep & Set-Up
    (Chuck Schwartz, CEM, Executive Show Manager, SEMA Show; Eric Hoffend, Director Business Development, Freeman; Bill Glasgow Jr., AAPEX Show Manager and Dave Dolan, Freeman)
  • SEMA Show Exhibitor Programs: New Products, Feature Vehicles and Product Training
    (Gary Vigil, Trade Shows Director, SEMA and Jennifer Car, CEM, Operations Manager, SEMA Show)
  • Show Budgeting
    (Chuck Schwartz, CEM, Executive Show Manager, SEMA Show)
  • SEMA Show Media, Public Relations and Marketing
    (John Stewart, Editorial Director, SEMA)
  • Booth Design & Regulations
    (Jeff Pressman, CEM, President, SEMA Show)
  • Buyer Strategy
    (Steve Miller, Top Hat Marketing and SEMA Show Buyer Panel)
  • Making a Show Plan: Display, Staffing, Training, Pre-Show Marketing, Show Objectives
    (Steve Miller, Top Hat Marketing; Jeff Pressman, CEM, President, SEMA Show and Bill Glasgow Jr., AAPEX Show Manager)