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Video—An Inside Look at Sung Kang’s Project Underdog

Fast and the Furious star Sung Kang talks about “the Underdog,” a ’72 Ford Maverick that he built with a group of young aspiring technicians for the 2016 SEMA Show.

Promote Your Brand in SEMA Show Daily at No Cost

The SEMA Show Daily is a key resource for Showgoers, providing a day-to-day breakdown of Show news, event schedules and what's taking place throughout the week.

Display Your Truck and Off-Road Parts at the Media Preview Exclusive Presented by the LTAA

The Media Preview Exclusive is scheduled for Monday, October 30, the day prior to the opening of the 2017 SEMA Show.

New Atom Amplifiers, Rear Bumper for ’86–’92 Jeeps and More Products From SEMA Show Exhibitors

Stay up to date on the latest news from 2017 SEMA Show exhibitors by regularly checking the Online Media Center.

The Industry Speaks Out About Battle of the Builders

Since the SEMA Battle of the Builders competition debuted in 2014, the program has become one of the industry’s most prestigious vehicle build competitions.

Press Conference Applications Due Next Week

The deadline to apply for a press conference at the 2017 SEMA Show is next Friday, July 28.

Exhibitors Offering Products to SEMA Show Builders

Here is a list of 2017 SEMA Show exhibitors that are offering products for SEMA Show vehicle builds.

Register for the 2017 SEMA Show

Register here for the 2017 SEMA Show, taking place in Las Vegas, October 31–November 3.

What Exhibitors Need to Know About Project Vehicles

One of the exclusive SEMA Show exhibitor benefits is showcasing a vehicle in a booth or a feature vehicle spot.

Video—SEMA’s Bryan Harrison on How to Get Involved at the Show

Bryan Harrison, SEMA’s director of networks, talks about the different ways you and your business can get involved at the SEMA Show.