What if I did not register or get approved in advance to attend as media? Can I still attend the Show?

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Yes. You can register on-site in the Media Center; however, while all qualified media will be approved, questionable applicants risk being denied and may not be approved onsite at the SEMA Show. We recommend you register in advance to expedite the process and ensure that you do qualify. To register on-site, bring qualifying materials to be approved for credentials as well as a photo ID.