WHY EXHIBIT?
Exhibiting at the show puts your latest products in front of tens of thousands of qualified buyers from every segment of the specialty equipment industry, including buyers looking for YOUR products.
ABOUT SEMA SHOW BUYERS
The SEMA Show delivers quality buyers with the power to make or influence buying decisions. The lesson is simple: You need to see thousands of decision-making, money-spending buyers. They come every year to see companies like yours and the new products and resources that make this the premier event in the automotive aftermarket industry.
RESERVE YOUR BOOTH
EXHIBIT SPACE PRICING
SEMA/TIA Member* Rate: $22.95 per net sq. ft.
Non-member rate: $37.95 per net sq. ft.
*SEMA Membership application available on the Exhibit Space Rental Application.
Minimum Size: 100 net sq. ft. (10' x 10')
Island booths: add $4,500 to above rates.
Peninsula booths: add $1,500 to above rates.

WHAT'S INCLUDED WITH YOUR BOOTH PURCHASE
- 1 FREE New Products or Featured Products Showcase entry
- Company listing in the official SEMA Show Directory for booth assignments confirmed by August 18, 2023. After August 21, companies will be added to the Addendum
- Company listing in the official SEMA Show Pocket Guide for booth assignments confirmed by August 18, 2023
- Company and product listing throughout the year in the official SEMA Show online floorplan and directory
- FREE booth vehicle spotting
- Access to Education Day Seminars
- 8-ft. drape backdrop (except island exhibits)
- 3-ft. side divider drapes for linear booths
- One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets, maximum 10 tickets per exhibitor)
- Exhibitors with 400 sq. ft. of exhibit space or less will receive up to 500 lbs. of material handling FREE, with no restrictions on how it arrives to the show.
SHOW DATES & HOURS
SHOW HOURS
- Tuesday, October 31, 9:00am - 5:00pm
- Wednesday, November 1, 9:00am - 5:00pm
- Thursday, November 2, 9:00am - 5:00pm
- Friday, November 3, 9:00am - 4:00pm
EXHIBITOR SERVICE MANUAL
ACTIVATE YOUR BOOTH
SEMA Show Management has assembled vital exhibitor information in one place for your convenience. The Exhibitor Service Manual contains the following information:
- Guidelines and Policies
- Deadline Dates
- Marketing Opportunities
- Meeting-Room Applications
- Vehicle/Car Display Opportunities
- Target Times—When Your Freight Must Be at Your Booth
- General Service Contractor Information
- Shipping Information

SHOW NEWS
SHOW APP
The 2023 SEMA Show Mobile App is now available for download.
Mobile app features include:
- Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle's QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle's year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle.
- Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
- My Schedule: Create a schedule to keep track of the events you wish to attend.
- New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor's booth on the Show floor.
- Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
- Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
- Exhibitors: Look up all 2021 SEMA Show exhibitors by name, Show section or product category.
- Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
- Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
- Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
TRANSPORTATION
SEMA Showgoers are encouraged to use hotel shuttles and the Las Vegas Monorail to get to and from the SEMA Show in Vegas, as parking will be impacted by construction at the Las Vegas Convention Center (LVCC) during the event. Free hotel shuttle service will be available to and from the LVCC and more than 45 hotels, and discounted tickets are available to Showgoers for the Monorail, which will operate at extended hours during SEMA Show week.

The complimentary morning and afternoon hotel shuttles transports Showgoers to-and-from the Las Vegas Convention Center and official hotel partners.
Hotel shuttles will carry an average of 55 passengers and will be marked with a route number. Route numbers will coordinate with which hotel properties they service.
Wheelchair accessible transportation is available during hours of operation.
Call 1.866.439.8563 (Please allow 30 minutes).
For all shuttle inquires call 1.866.439.8563
Shuttles will run every 20 - 30 minutes.
SHUTTLE SERVICE SCHEDULE
Shuttle Service from Official Hotels to SEMA Show
Date |
AM Shuttle20-25 min intervals |
Inter-venue Shuttle15-20 min. intervals |
PM Shuttle20-25 min. intervals |
Tuesday, October 31st | 7:00 AM - 10:30 AM | 7:00 AM - 6:30 PM | 3:30 PM - 6:30 PM |
Wednesday, November 1st | 7:00 AM - 10:30 AM | 7:00 AM - 6:30 PM | 3:30 PM - 6:30 PM |
Thursday, November 2nd | 7:00 AM - 10:30 AM | 7:00 AM - 6:30 PM | 3:30 PM - 6:30 PM |
Friday, November 3rd | 7:00 AM - 10:30 AM | NO SERVICE | 2:00 PM - 5:00 PM |
INTERHALL SHUTTLE: Service runs between Encore @ Wynn Las Vegas, The Palazzo Resort Hotel Casino, The Venetian Resort Hotel Casino, and Wynn Las Vegas. Route timing may be affected by traffic and weather conditions.
SEMA SHOW (LVCC) pick-up/drop-off locations:
- Riviera Lot (Adjacent to West Hall)
- Bronze Lot
- North Hall Door 9
SHUTTLE ROUTE & HOTEL PICKUP LOCATION INFO
The route numbers and pick up locations at each hotel are as follows*:
*Routes, pick up times and locations are subject to change.
ROUTE # |
HOTEL |
BOARDING LOCATION |
1 | Excalibur | Rotunda Entrance |
Luxor Hotel & Casino | Walk to Excalibur | |
2 | New York New York | Right of Main Entrance |
Park MGM | Tour Bus Area | |
3 | Aria Resort & Casino Las Vegas | Tour Bus Lobby |
Vdara Hotel and Spa | Walk to Aria- Tour Bus Lobby | |
4 | OYO Hotel and Casino | Walk to Tropicana |
Tropicana LV- A Doubletree by Hilton | North Entrance | |
5 | Planet Hollywood Resort & Casino | Tour Bus Area |
Elara, Hilton Grand Vacations | Planet Hollywood Tour Bus Area | |
MGM Grand Hotel & Casino | Grand Garden Arena Entrance | |
Signature @ MGM Grand | Walk to MGM | |
6 | Bellagio | Tour Bus Lobby |
The Cosmopolitan of Las Vegas | Walk to Bellagio | |
7 | Horseshoe Las Vegas | North Entrance on Flamingo Rd. |
Paris Las Vegas | Walk to Bally's | |
The Westin Las Vegas Hotel & Spa | Right of Main Entrance | |
8 | Caesars Palace | Coliseum Entrance |
9 | Flamingo Las Vegas | Tour Bus Area by Parking Garage |
Harrah's Las Vegas | Harrah's Tour Bus Area by Parking Garage | |
Hilton Grand Vacations @ Flamingo | Tour Bus Area by Parking Garage | |
The Cromwell | Walk to Flamingo Tour Bus Area | |
The LINQ Hotel & Casino | Walk to Harrah's | |
10 | Mirage Hotel & Casino | North Valet Entrance |
Treasure Island | Curbside on Sirens Cove | |
Trump Hotel Las Vegas | Curbside in Front of Hotel | |
11 | Palace Station | Tour Bus Area |
The STRAT Hotel | Tour Bus Area | |
12 | Hilton Grand Vacations Las Vegas CC | Main Entrance |
SAHARA Las Vegas | Tour Bus Area- Paradise Rd. | |
13 | Downtown Grand | Walk to Golden Nugget |
Golden Nugget | Carson Tower Entrance | |
SEMA-to-AAPEX | Encore at Wynn Las Vegas | Board @ Venetian Expo |
Palazzo Resort Hotel & Casino | Board @ Venetian Expo | |
Venetian | Board @ Venetian Expo | |
Wynn Las Vegas | Board @ Venetian Expo |
SEMA-TO-AAPEX SHUTTLES
The complimentary SEMA-to-AAPEX shuttle service transports Showgoers to-and-from the SEMA show at the Las Vegas Convention Center and the AAPEX Show at the Sands Expo Center.
Shuttles will run every 5-10 minutes.
Tuesday-Thursday, 7:30 a.m.–6:30 p.m.
Friday, 7:00 a.m. - 10:30 a.m. and 2:00 p.m.–5:00 p.m. (no midday service).SEMA Show pick-up/drop-off locations Include:
- North Hall Door 9.
AIRPORT SHUTTLES
Shuttle service to McCarran International Airport will run every 30 minutes. The airport shuttles will pick up at Majestic Lot (across the street from the West Hall) and the Bronze Lot.
$10 per person (cash only). Pay at the bus.
Hours of Operation:
Thursday, 7:00 a.m.–6:30 p.m.
Friday, 7:00 a.m.–6:30 p.m.

The complimentary morning and afternoon hotel shuttles transports Showgoers to-and-from the Las Vegas Convention Center and official hotel partners.
Hotel shuttles will carry an average of 55 passengers and will be marked with a route number. Route numbers will coordinate with which hotel properties they service.
Wheelchair accessible transportation is available during hours of operation.
Call 1.866.439.8563 (Please allow 30 minutes).
For all shuttle inquires call 1.866.439.8563
Shuttles will run every 20 - 30 minutes.
SHUTTLE SERVICE SCHEDULE
Shuttle Service from Official Hotels to SEMA Show
Date |
AM Shuttle20-25 min intervals |
Inter-venue Shuttle15-20 min. intervals |
PM Shuttle20-25 min. intervals |
Tuesday, October 31st | 7:00 AM - 10:30 AM | 7:00 AM - 6:30 PM | 3:30 PM - 6:30 PM |
Wednesday, November 1st | 7:00 AM - 10:30 AM | 7:00 AM - 6:30 PM | 3:30 PM - 6:30 PM |
Thursday, November 2nd | 7:00 AM - 10:30 AM | 7:00 AM - 6:30 PM | 3:30 PM - 6:30 PM |
Friday, November 3rd | 7:00 AM - 10:30 AM | NO SERVICE | 2:00 PM - 5:00 PM |
SEMA SHOW (LVCC) pick-up/drop-off locations:
- Riviera Lot (Adjacent to West Hall)
- Bronze Lot
- North Hall Door 9
SHUTTLE ROUTE & HOTEL PICKUP LOCATION INFO
The route numbers and pick up locations at each hotel are as follows*:
*Routes, pick up times and locations are subject to change.
ROUTE # |
HOTEL |
BOARDING LOCATION |
1 | Excalibur | Rotunda Entrance |
Luxor Hotel & Casino | Walk to Excalibur | |
2 | New York New York | Right of Main Entrance |
Park MGM | Tour Bus Area | |
3 | Aria Resort & Casino Las Vegas | Tour Bus Lobby |
Vdara Hotel and Spa | Walk to Aria- Tour Bus Lobby | |
4 | OYO Hotel and Casino | Walk to Tropicana |
Tropicana LV- A Doubletree by Hilton | North Entrance | |
5 | Planet Hollywood Resort & Casino | Tour Bus Area |
Elara, Hilton Grand Vacations | Planet Hollywood Tour Bus Area | |
MGM Grand Hotel & Casino | Grand Garden Arena Entrance | |
Signature @ MGM Grand | Walk to MGM | |
6 | Bellagio | Tour Bus Lobby |
The Cosmopolitan of Las Vegas | Walk to Bellagio | |
7 | Horseshoe Las Vegas | North Entrance on Flamingo Rd. |
Paris Las Vegas | Walk to Bally's | |
The Westin Las Vegas Hotel & Spa | Right of Main Entrance | |
8 | Caesars Palace | Coliseum Entrance |
9 | Flamingo Las Vegas | Tour Bus Area by Parking Garage |
Harrah's Las Vegas | Harrah's Tour Bus Area by Parking Garage | |
Hilton Grand Vacations @ Flamingo | Tour Bus Area by Parking Garage | |
The Cromwell | Walk to Flamingo Tour Bus Area | |
The LINQ Hotel & Casino | Walk to Harrah's | |
10 | Mirage Hotel & Casino | North Valet Entrance |
Treasure Island | Curbside on Sirens Cove | |
Trump Hotel Las Vegas | Curbside in Front of Hotel | |
11 | Palace Station | Tour Bus Area |
The STRAT Hotel | Tour Bus Area | |
12 | Hilton Grand Vacations Las Vegas CC | Main Entrance |
SAHARA Las Vegas | Tour Bus Area- Paradise Rd. | |
13 | Downtown Grand | Walk to Golden Nugget |
Golden Nugget | Carson Tower Entrance | |
SEMA-to-AAPEX | Encore at Wynn Las Vegas | Board @ Venetian Expo |
Palazzo Resort Hotel & Casino | Board @ Venetian Expo | |
Venetian | Board @ Venetian Expo | |
Wynn Las Vegas | Board @ Venetian Expo |
SEMA-TO-AAPEX SHUTTLES
The complimentary SEMA-to-AAPEX shuttle service transports Showgoers to-and-from the SEMA show at the Las Vegas Convention Center and the AAPEX Show at the Sands Expo Center.
Shuttles will run every 5-10 minutes.
Tuesday-Thursday, 7:30 a.m.–6:30 p.m.
Friday, 7:00 a.m. - 10:30 a.m. and 2:00 p.m.–5:00 p.m. (no midday service).SEMA Show pick-up/drop-off locations Include:
- North Hall Door 9.
AIRPORT SHUTTLES
Shuttle service to McCarran International Airport will run every 30 minutes. The airport shuttles will pick up at Majestic Lot (across the street from the West Hall) and the Bronze Lot.
$10 per person (cash only). Pay at the bus.
Hours of Operation:
Thursday, 7:00 a.m.–6:30 p.m.
Friday, 7:00 a.m.–6:30 p.m.
Let the Las Vegas Monorail be your Transportation Solution! The Las Vegas Monorail provides a quick and reliable transportation alternative for leisure and business travelers on the Las Vegas Strip. Directly connected to several Strip resort hotels as well as the Las Vegas Convention Center, the Monorail is the easiest, fastest and most convenient way to get from one end of the Strip to the other in just minutes. Trains arrive every few minutes at each of our seven stations: MGM Grand Station, Horseshoe/Paris Las Vegas Station, Flamingo/Caesars Palace Station, Harrah's/TheLINQ Station, Boingo Station at Las Vegas Convention Center, Westgate Las Vegas Station and SAHARA Las Vegas Station. The system is open 7 a.m. to Midnight Monday, 7 a.m. to 2 a.m. Tuesday through Thursday and 7 a.m. to 3 a.m. Friday through Sunday.
The Las Vegas Monorail is offering SEMA Show attendees exclusive fare discounts. Purchase exclusive discounts at https://tix.lvmonorail.com/SEMA23 and Let your phone be your ticket to ride!
Skip the line and scan your phone right at the gate (paper tickets are still available at ticket vending machines and customer service desks on the station for full price). Use the Monorail to travel the Strip and to the convention without the hassles of traffic and wasted time. In minutes, Monorail riders can travel the Las Vegas Strip in a safe, clean, and climate-controlled environment.
The extended Show hours are:
- Monday, October 30th
6:00 a.m.–12:00 a.m. - Tuesday, October 31st –Thursday, November 2nd
6:00 a.m.–2:00 a.m. - Friday, November 3rd
6:00 a.m.–3:00 a.m.
Stations:
- MGM Grand Station
- Bally's/Paris Station
- Flamingo/Caesars Palace Station
- Harrah's/The LINQ Station
- Las Vegas Convention Center Station
- Westgate Las Vegas Resort & Casino Monorail Station
- SAHARA Las Vegas Station
Look for Monorail kiosks throughout the Las Vegas Convention Center and at participating hotels to purchase discounted tickets.
For more information and to purchase passes for Show week, visit https://tix.lvmonorail.com/sema2023 or call 702-699-8200.
Discounted Ride Passes:
- 24-Hour Pass: $13.45
- Two-Day Pass: $23.75
- Three-Day Pass: $26.96
- Four-Day Pass: $33.20
- Five-Day Pass: $40.05
- Seven-Day Pass: $51.75
There will be three designated transportation hubs where ride-sharing services, such as Uber or Lyft, and taxi will be able to drop-off and pickup quickly and easily.
- LVCC Blue Lot (east end of Grand Lobby, adjacent to Central Hall)
- LVCC Bronze Lot (south of South Hall)
- LVCC West Hall Transportation Lot (adjacent to West Hall)
There are three designated drop-off and pick-up areas.
- LVCC Blue Lot (east end of Grand Lobby, adjacent to Central Hall)
- LVCC Bronze Lot (south of South Hall)
- LVCC West Hall Transportation Lot (adjacent to West Hall)
Registered buyers (retailers/WDs/jobbers) who are SEMA members will be able to utilize the express taxi lines from the LVCC on Tuesday–Thursday, 2:00 p.m.–5:00 p.m. and Friday, 2:00 p.m.–4:00 p.m. For details regarding the express taxi lines for member buyers, visit the SEMA Member Central upstairs in the Grand Lobby. For more information, call the Nevada Taxicab Authority Dispatch at 702-668-4005.
The Las Vegas Convention Center also offers fast, convenient, free on-campus transportation!
Looking to travel around the Las Vegas Convention Center campus? Vegas Loop at the Las Vegas Convention Center quickly transports passengers throughout the 200-acre Las Vegas Convention Center campus in a fun and convenient way, free of charge. The system consists of two one-way, .8-mile-long tunnels built to accommodate all-electric Tesla vehicles driving at speeds of up to 35 mph. Four passenger stations offer convenient access between the new West Hall and the existing campus (North/Central/South Halls). Typical walk time between the West Hall to the existing North/Central Hall can take up to 25 minutes. The same trip on LVCC Loop takes approximately 2 minutes.
Attendees can access Vegas Loop at Las Vegas Convention Center via four stations:
- South Station – Adjacent to South Hall, this station is located above ground
- Central Station – Near the Central Hall Main Entrance, this station is located below ground and is accessible via escalator or elevator
- West Station – Adjacent to West Hall, this station is located above ground
- Riviera Station – At the North side of the West Hall closest to Elvis Presley Drive, with direct access to Resorts World. This station is located above ground.
The Vegas Loop has officially opened the Resorts World Passenger Station, providing direct access to and from the Las Vegas Convention Center. Riders can now access the Resorts World station from any of the Convention Center stations (South Station, Central station, West Station and Riviera Station).
There is currently no charge to travel between stations at the Convention Center or from The Convention Center to Resorts World Station. Visit lvloop.com/tickets to purchase tickets for rides departing from Resorts World. Hours of operation will vary based upon event calendar at the Las Vegas Convention Center.
The hours of operation for Vegas Loop during SEMA are as follows:
SEMA 2023 Loop Hours:
Sunday, October 29th | 7:30am – 5:30pm |
Monday, October 30th | 7:00am – 8:00pm |
Tuesday, October 31st | 6:15am – 8:00pm |
Wednesday, November 1st | 6:15am – 8:00pm |
Thursday, November 2nd | 6:15am – 8:00pm |
Friday, November 3rd | 6:15am – 11:00pm |
Saturday, November 4th | 7:30am – 5:30pm |
The LV public bus service runs from downtown Las Vegas, to the LVCC, and to the Strip. Service starts at 7:00 a.m. on days with major conventions at the LVCC. Service includes 18 stops between the LV Premium Outlets in downtown, to the City Parkway, to the LVCC, to the Fashion Show Mall/Bellagio/Excalibur/Mandalay Bay and to South Strip Transfer Terminal. Visit www.rtcsnv.com for details.
Hours of Operation:
Daily:9:00 a.m.–12:30 a.m., approximately every 15 min.
Service starts at 7:00 a.m. on Show days.
Limited parking is available and rates are subject to change without notice. Plan in advance if you will be commuting to and from the Show in a personal vehicle. Updated parking information is available on www.SEMAShow.com, in the mobile app, or by calling the Las Vegas Convention and Visitors Authority at 877-VISITLV or 702-892-0711.
Limited parking at the following locations:
- Platinum Lot - Las Vegas Convention Center - $10
- 937 East Desert Inn Road
- Piero's Italian Cuisine Restaurant - $50
- 355 Convention Center Drive
- Renaissance Las Vegas Hotel - $50
- 3400 Paradise Road
- Las Vegas Marriott - $40
- 325 Convention Center Drive
- Courtyard by Marriott Las Vegas Convention Center - $40
- 3275 Paradise Road
- Springhill Suites by Marriott Las Vegas Convention Center - $40
- 2989 Paradise Road
- Westgate Las Vegas Resort & Casino - $40
- 3000 Paradise Road
Platinum Lot: 937 East Desert Inn Rd, Las Vegas, NV 89109
SEMA CRUISE

Attend the SEMA Cruise Friday, November 4.
See more than 1,000 of the coolest vehicles on the planet in an organized parade exit the convention center at 4:00 p.m. on Friday. The sights and sounds are something you'll never forget.
SEE NEW TRENDS AND GET IDEAS
1,000+ vehicles are displayed in exhibitor booths and around the interior and exterior areas of the Las Vegas Convention Center. These vehicles showcase the industry's latest trends and newest technologies.
Use the SEMA Show mobile app to scan and learn more about the feature vehicles displayed throughout the Las Vegas Convention Center. With a simple scan of the vehicle QRcode discover the make, model, year, products installed, vehicle builder and connect to the exhibiting company sponsoring each vehicle.

EDUCATION
SEMA Show Education is the single most important week of the year to power a professional development plan for your business, and career.
There is something for everyone through 99 sessions and unique, immersive programs exploring the industry's most significant challenges and offering immediate takeaways.
Education Program Features
- Main Stage Experience – NEW!
- Featured Programs – NEW!
- 6 Education Tracks
- * 5 Partner Tracks
- Councils and Network Powered by Sessions
- Student Program
* Advanced registration and program fees required.
Plan for New Dates and Experiences
- Monday, October 30 – 1 – 4 pm
- Tuesday, October 31 – 9 am – 4 pm
- Wednesday, November 1 – 9 am – 4 pm
- Thursday, November 2 – 9 am – 4 pm
Review the full education schedule and start planning your customized agenda now!
REGISTER AND PLAN NOW - IN 3 STEPS
MAIN STAGE EXPERIENCE

The SEMA Show 2023 "Main Stage Experience" features iconic personalities in the automotive industry - car enthusiasts, thought leaders, innovators, entertainers, and world-renowned leaders bringing fresh perspectives and innovative ideas to help elevate and strengthen your business strategy. We aim to deliver an unforgettable immersive learning experience.
Wednesday, November 1st
Julia Landauer - 11:00 AM – North Hall (N258) Carolyn Jackson - 11:45 AM – North Hall (N258)Thursday, November 2nd
Willy T. Ribbs - 11:00 AM – North Hall (N258) Tim Tebow - 1:00 PM – West Hall (W322-327) Margaret Hoover - 3:00 PM – North Hall (N258)FEATURED PROGRAMS

The Featured programs at this year's Show are bigger and better than ever. You can sharpen your EV skills with Electric Vehicles 101, Presented by Legacy EV, or take your Marketing game to the next level, with the SEMA Digital Marketing Boot Camp. This year, we're also featuring Dale Carnegie Leadership Essentials, a Motor Trend Celebrity Showcase, SEMA's Women in Automotive Symposium, a Fireside Chat with Legendary Race Car Driver and DEI Ambassador for Formula One, Willy T. Ribbs, The Future of Automotive Fuel Technology seminar, and the SEMA Show General Session: The Main Stage Experience, Featuring Tim Tebow.
VIEW FEATURED PROGRAMS LISTSEMA TRACKS

This year's SEMA education tracks include something for everyone. With a wide array of content delivered among the 6 education tracks; 52 SEMA sessions; 47 partner sessions and 99 total sessions, you'll have every opportunity to engage learn new & current information, and grow your industry knowledge. Some of the education track topics include: Aftermarket Updates and Future Trends, Small Business Strategy, Sales and Marketing, Vehicle Technology and Electric Vehicles, Inside the Shop, Legal and Regulatory.
VIEW FULL TRACK LISTINGPARTNER TRACKS

The partner tracks for the 2023 SEMA Show are setting the stage for success. These tracks are additional resources to help build your skills and elevate your knowledge of the industry via engaging seminars; including: Six Part-Leadership Essentials for Today, Presented by Dale Carnegie, I-CAR Collision Repair Training; SCRS: Repairer Driven Education, TIA, Legacy EV and more.
VIEW PARTNER TRACKS LIST SESSIONS
POWERED BY COUNCILS AND NETWORKS
POWERED BY COUNCILS AND NETWORKS

This year's network powered education sessions are gearing up to feature insightful information, necessary to the future of the success of the automotive aftermarket. Covering a wide range of topics, like conflict management, about the thriving modern truck-performance segment, the current state of the hot-rod segment, Learn the difference between concourse and restomod, the potential impact of electric vehicles, and many other exciting topics.
VIEW SESSIONS LISTEDUCATION VIDEOS
SEMA Show Education is known as one of the industry's most rewarding professional development investments. Focusing on the industry's most significant challenges, each session has been designed to drive immediate takeaways. Over the coming months, 14 video recordings from the 2022 SEMA Show will be released for you to learn from, get inspired and feel empowered. Stay on top of what's relevant to helping your business, and you personally, succeed and prosper.
WATCH VIDEOS
SPEAKERS

The 2023 Show has lined up some of the biggest names in the world of car culture, racing, business, sports and entrepreneurship. This diverse range of speakers are set to present innovative and insightful keynote speeches and fireside chats, that are guaranteed to be informative, motivational and entertaining. Featuring world renown leaders like Tim Tebow, Willie T. Ribbs, and Margaret Hoover, this year's keynote speeches are set to leave you with greater knowledge of the industry, and a renewed sense of passion that can drive your business endeavors to greater heights.
VIEW LIST OF SPEAKERS
STUDENT PROGRAM
BRING YOUR STUDENTS TO THE SEMA SHOW
Learn how your school can attend the SEMA Show and why 200+ school are already participating. To select a registration method that works best for your school, click here and click on the orange "SEMA Students & Educators" box to begin.
The SEMA Show Student Program will be taking place on Wednesday, November 1st and Thursday, November 2nd. Additional program details and schedules can be found below or on the registration pages.
For more information please contact Chris Standifer at chriss@sema.org
SPONSORSHIPS & MARKETING
GET VISIBILITY BEYOND YOUR BOOTH

Make your mark at this year's SEMA Show with these great sponsorship opportunities:
- Hanging Banners
- Rig and Display Space
- Aisle Signs
- Digital Banners
- Billboards and Directional Signage
- Carpet/Floor Ads
- SEMA Publications
These and many more of SEMA's marketing opportunities will allow you to maximize your exposure at the 2023 SEMA Show.
SHOW FEATURES
2023 SEMA Show Feature & Events as well as updates on SEMAFest will be made available soon.
REGISTERSEMA SHOW KICK OFF BREAKFAST
Location: Westgate Paradise Event Center
Date Tuesday, October 31
Time: 8:00 am
Start your Show experience with the latest innovations from new product award winners as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community even before the Show officially opens.
SEMA INDUSTRY AWARDS BANQUET
Location: Westgate Paradise Event Center
Date: Thursday 11/2
Time: 6:00pm Reception | 7:00pm Banquet
Be legendary and join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends, networking, and an evening to remember. This once-a-year extravaganza also provides the backdrop for the presentation of industry awards that include the SEMA Person of the Year, SEMA Gen-III Innovator of the Year, and SEMA Content Creator of the Year.
Host tables are available for $2,000. Host companies receive a prime seating location and a 30-second commercial spot played during the banquet's spectacular program. Contact Courtney Wright at courtneyw@sema.org to learn more.
NEW PRODUCT SHOWCASE
Location: North Hall - New Location
Date: All Show Days
This dedicated section enables buyers to focus their efforts on the product innovations they need to see to keep their inventories fresh. Media attendees can get a glimpse of the latest trends that will be shaping the marketplace today, and tomorrow.
SEMA FUTURETECH STUDIO
Location: LVCC Central Hall - New Location
Date: All Show Days
Building on the foundation of last year's SEMA Electrified exhibit, we are excited to announce the debut of the SEMA FutureTech Studio. The immersive experience will feature technology spotlights, live education, product displays, and sponsor vehicles highlighting technologies that are advancing and redefining the performance aftermarket.
SEMA CRUISE
Location:Front Drive of LVCC
Date: Friday, November 3
Time: 4:00pm
See more than 1,000 of the coolest vehicles on the planet in an organized parade that exit the Show starting at 4 pm. As on of the most unique aspects of the Show, the Cruise is an opportunity to get ideas and trends, while the sights and sounds are something you'll never forget.
ART WALK
Location:North Hall
Date: All Show Days
Some of the industry's premier artists will be displaying their latest creations at the SEMA Show Art Walk. The show sections is designed to showcase and celebrate car culture with a variety of mediums and displays.
BOOK YOUR TRAVEL AND LODGING
HOTEL BOOKING ALERT
Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.
Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.
AIRFARE DISCOUNTS
SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2023 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

Alaska Airlines:
- Discount: 7% off published fares
- Valid Travel Dates: October 27 – November 8, 2023. To make airline reservations
- Online Reservations: www.alaskaair.com and enter discount code ECME606
- Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

Delta Airlines
- Discount: Ranges from 5%–10% on full/unrestricted airfares to 2021 SEMA Show applicable to United States-Canada-originating passengers only.
- Valid Travel Dates: October 25 – November 8, 2023.
- Online Reservations: www.delta. com and enter the Meeting Event Code NM2EE in the box provided on the Book A Flight page.
- For guidelines and questions please contact the Delta Meeting Network Desk at 1-800-328-2216 or at DeltaMeetingNetwork@delta.com

United Airlines
- Discount: 2% to 10% based on origin location.
- Valid Travel Dates: October 24 – November 6, 2023
- Online Reservations: www.united. com and enter your offer code ZN38 in the Promotions and Certificates box when searching for your flights.
- Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information; Z Code: ZN38 Agreement Code: 978830. Please note that a service fee will be collected per ticket when booking by phone.
NEW PRODUCTS SHOWCASE
SEE NEW PRODUCTS
Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location in the North Hall of the Las Vegas Convention Center.
View almost 2,000 entries to the 2022 SEMA Show New Products Showcase.
Questions? Call 909-396-0289 or e-mail newproducts@sema.org.
HOW IT WORKS

Scan Products using SEMA Show App

Capture the Product Descriptions, Images and Exhibitor Booth Number
REGISTER YOUR STAFF
Now that you have a booth, it's time to register your staff. The earlier you register your staff, the sooner you can start to make your SEMA Show plans successfully come to life.
SEMA Show registration is $40 prior to September 30, 2022. After September 30, 2022, SEMA Show registration will be $90.
REGISTER NOW!
REGISTER YOUR STAFFEXHIBITOR SUMMIT

Registration for the 2023 Exhibitor Summit is now open.
July 25-27, 2023
Las Vegas Convention Center, Upper South Hall Skybridge, Las Vegas, Nevada.
REGISTER HEREAt the SEMA Show Exhibitor Summit, exhibitors will learn how to:
- Take advantage of SEMA value-added programs
- Use proven strategies to attract buyers to your booth
- Save money and resources on Show costs, such as material handling, electrical and related Show expenses
- Work one-on-one with Show experts to maximize your ROI
- Learn to properly plan and budget to leverage your Show experience
- Explore promotional opportunities through sponsorships and other methods
- Maximize your SEMA Show experience
MEETING SPACE REQUESTS
Booth/Outside Events
If you plan to host an event in your booth, outside display area or other location (hotel, restaurant, etc.) before, during, or after Show hours, Show Management approval is required.
Learn more and submit formMeeting/Function Space Reservation
Reserve function space for your sales meeting, conference, private meeting, or reception. All SEMA Show exhibitors are invited to hold functions at the Las Vegas Convention Center or Westgate Hotel.
Learn more and submit formMembers Lounge Meeting Room Request
Complimentary meeting space is available in SEMA Members Lounges available exclusively to SEMA, TIA and SCRS exhibiting members.
2023 SEMA Show | 2023 SEMA Show Member Lounge Meeting Room ReservationSEMA INDUSTRY AWARDS BANQUET

Location: Westgate Paradise Event Center
Date: Thursday 11/2
Time: 6:00pm Reception | 7:00pm Banquet
Be legendary and join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends, networking, and an evening to remember. This once-a-year extravaganza also provides the backdrop for the presentation of industry awards that include the SEMA Person of the Year, SEMA Gen-III Innovator of the Year, and SEMA Content Creator of the Year.
TICKETS REQUIRED - PURCHASE NOW
Host tables are available for $2,000. Host companies receive a prime seating location and a 30-second commercial spot played during the banquet's spectacular program. Contact Courtney Wright at courtneyw@sema.org to learn more.
SEMA SHOW KICK OFF BREAKFAST

Location: Westgate Paradise Event Center
Date Tuesday, October 31
Time: 8:00 am
Start your Show experience with the latest innovations from new product award winners as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community before the Show officially opens.


RESERVE YOUR 2023 BOOTH
GREAT SPACES STILL AVAILABLE
RESERVE YOUR 2023 BOOTH
GREAT SPACES STILL AVAILABLE


BOOK YOUR HOTEL HERE
BOOK YOUR HOTEL HERE
Guaranteed Lowest Rates in Las Vegas
2023 IMPORTANT DATES*
NOW
9/28
9/29
9/30
10/19
10/26
11/2
*Dates subject to change.
EXHIBITOR RESOURCES
EDUCATION & EVENTS
FEATURES
2023 IMPORTANT DATES*
NOW
9/16
9/28
9/29
9/30
10/19
10/26
11/2
*Dates subject to change.
WEST HALL
Restyling & Car Care Accessories
Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.
Powersports & Utility Vehicles
This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.
Trucks, SUVs & Off-Road
Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories. Watch four-wheelers demonstrate the latest in off-road excitement at the Off-Road Proving Ground.
Restyling & Car Care Accessories
Product categories you'll find here are interior and exterior appearance and styling enhancements, car-care maintenance, replacement parts and general accessories.
Powersports & Utility Vehicles
This section features products and services for motorcycles, ATVs, UTVs, side-x-sides and scooters.
Trucks, SUVs & Off-Road
Product categories you'll find here are products for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.
NORTH HALL
First-Time & Featured Exhibitors
Business Services
Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.
Mobile Electronics & Technology
This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.
First-Time & Featured Exhibitors
Business Services
Product categories you'll find here are software, hardware, financial and accounting, logistics, on-line sellers, human resources and related products.
Mobile Electronics & Technology
This show section includes the latest advances in technology with exhibitors featuring audio, video, satellite radio, GPS, cameras, security, radar detection, remote-start systems, mobile applications and additional connected-vehicle technology.
CENTRAL HALL
Racing & Performance
More than 500 exhibitors make up this show section of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.
Hot Rod Alley
With over 100 exhibitors and the HRIA/ARMO location you will find products and services for street rods, hot rods and early-production vehicles.
Restoration Marketplace
This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.
Racing & Performance
This show section features manufacturers of racing and performance products, services and equipment, engine building, racing, car haulers and much more. At the Ford Ride & Drive feature display, watch the latest high-performance machines test their power under real track conditions.
Hot Rod Alley
In this section you will find products and services for street rods, hot rods and early-production vehicles.
Restoration Marketplace
This section of Central Hall contains products and services for the restoration of muscle cars and classic cars 20 years or older.
SOUTH HALL UPPER
Collision Repair & Refinish
Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.
Tools & Equipment
This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.
Collision Repair & Refinish
Exhibitors in this section display products for collision repair, paint equipment, tools, paint booths, accessories, software and management programs.
Tools & Equipment
This section features a wide variety of exhibitors showcasing shop tools and equipment, uniforms and other supplies.
SOUTH HALL LOWER
Global Tire Expo
This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.
Wheels & Accessories
Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.
Global Tire Expo
This section of Lower South Hall features exhibitors displaying tires for passenger cars, trucks and off-the-road (OTR), equipment, recyclers, retreaters, suppliers and affiliated organizations.
Wheels & Accessories
Featuring exhibitors such as Mopar/Fiat Chrysler Automobiles you'll find more than 100 exhibitor displays of wheels and accessories for cars, trucks and racing.
FAQ
FREQUENTLY ASKED QUESTIONS
Yes. The Exhibitor Service Manual is available on-line May 1, 2023 at www.semashow.com/esm. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org
A map and list of 2023 SEMA Show exhibitors will be available in the May 2023 at www.semashow.com/floorplan.
The SEMA Show Hours Are:
- Tuesday, October 31: 9:00 am — 5:00 pm
- Wednesday, November 1: 9:00 am — 5:00 pm
- Thursday, November 2: 9:00 am — 5:00 pm
- Friday, November 3: 9:00 am — 4:00* pm
*Registration closes at 2:00pm
You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Service Manual available May 1, 2023.
If you are an exhibitor you may host a meeting or event in your booth either two hours prior to the Show opening or two hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Service Manual available May 1, 2023.
If a company qualifies to exhibit in a booth space at the Show, but chooses not to exhibit, wishing only to register employees to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEM), a higher registration fee of $200 each will be required to register. Non-exhibiting companies are limited to registering two (2) people, attending no more than two (2) shows.
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702.943.3505 or your floor manager. To contact Show Management in advance of the Show, please call 909.396.0289.
Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.
If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.
If you need to change your company's designated key contact, we must receive the request in writing. Please email the new key contact's name and email address to MargaretR@sema.org.
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.
No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.
Badges must always be worn in the AAPEX and the SEMA Show areas.
No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show.
Drones/UAVs of any kind are NOT allowed at the SEMA Show or at the Las Vegas Convention Center due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until show end (after the SEMA Cruise).
The use of the above items are NOT allowed on the Las Vegas Convention Center property. This includes all non-ADA-approved mobility devices.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show for attendees. To withdraw consent, contact Show Management (see below). By allowing exhibitors to scan your badge, you consent to Show Management sharing your registration information with them and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.
*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA and William T. Glasgow, Inc.- 708/226-1300) and SEMA Show Management (Specialty Equipment Market Association - SEMA - 909/396-0289).
SEMA Fest will be open to everyone and bring the full spectrum of automotive passions together in an accessible, awesome celebration of car culture. Features will include top music and entertainment, car show & cruise, VIP experiences, craft food, celebrities, and motorsports. For additional information for SEMA Fest and to sign up for festival updates updates please visit www.semafest.com
The SEMA is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. Exhibiting personnel may only register online via their company's key contact, who is designated on your booth's Exhibit Space Rental Agreement (ESRA).
Badges for exhibiting personnel within the company's complimentary allotment are at no charge. Registering exhibiting personnel over your company's complimentary allotment pre-show is $40 USD per person until Friday, June 30th. Starting July 1st, exhibitor badges ordered online over the company's allotment is $60 USD per person. On Thursday, October 26th, exhibitor badges ordered online or onsite over your company's complimentary allotment are $120 USD per person.
Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Starting Friday, September 29th, attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each. (Note: AAPEX exhibits are not open on Friday, November 3, but the SEMA exhibits are open on Friday.)
Non-Exhibiting Company (NEM) registration and Financial Service Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years.
Participants who have a featured vehicle in the Show, must register onsite for $60 USD each and are limited to two badges.
Lost or forgotten badges may be reprinted onsite 1x only for a fee of $120 per badge. The fee for reprinting a Non-Exhibiting Company (NEM) or Financial Investment Company (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.
We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the on-site registration fee. CASH, or Checks will NOT be accepted on-site. No Exceptions.
If AAPEX and the SEMA should have to cancel due to circumstances beyond our control, your registration fee will be refunded in full.
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the does not constitute a valid basis for a refund.
Email aapexsema@csreg.zohodesk.com and request the password be emailed to the company key contact. The password is confidential for your company's protection. Only the company key contact designated on your Exhibit Space Rental Agreement (ESRA) may receive the password. 2023 registration is now closed and will re-open in the Spring.
When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.
Domestic (US and Canadian) exhibitor badges will be mailed to the designated key contact beginning in mid-August and will continue to be mailed through October 2023, as long as registration was completed by September 29, 2023. After September 30th, you may still register exhibiting personnel online, but their badge will not be mailed. The registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) on-site at the Las Vegas Convention Center to have their badge printed. Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS.
International exhibitors', media (including exhibiting media), and Non-Exhibiting Company (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver's license).
Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.
No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.
REGISTRATION SERVICES ARE NO LONGER AVAILABLE INSIDE THE WESTGATE HOTEL.
SEMA Show Registration is located on the East Side of Lower South Hall with a satellite Registration on the first floor of West Hall
Full-Service Registration, including:
- Feature Vehicle
- Exhibitor (international & domestic)
- NEM (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show)
- Buyer/Non-Buyer, onsite registration requiring qualification and payment (domestic and international)
- Pre-Registered Will Call – Badge print, badge re-print and corrections.
- Pre-Registered Barcode Express badge pick up (Must present personalized bar code confirmation printed out or on mobile phone)
NOTE: Media must collect their badge on-site in the Media Center located in South Hall Upstairs, Room S219-S223, in the Las Vegas Convention Center.
Main Registration Hours:
- Thursday, October 26: 8:00 am -5:00 pm (Exhibitors Only)
- Friday, October 27: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, October 28: 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, October 29: 8:00 am -5:00 pm
- Monday, October 30: 7:30 am - 5:00 pm
- Tuesday, October 31: 7:00 am - 5:00 pm
- Wednesday, November 1: 7:30 am - 5:00 pm
- Thursday, November 2: 7:30 am - 5:00 pm
- Friday, November 3: 7:30 am - 2:00 pm*
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Pre-registered Barcode Express Registration Locations:
ALL barcode express registration locations are ONLY for those who have PRE-REGISTERED; have been approved to receive a badge; and have a personalized bar code confirmation (either printed out or on their mobile phone) to have their badge printed. Registrant must present their personalized barcode confirmation and a valid government-issued photo ID (such as a driver's license or passport) to have their badge printed.
No new registrations or changes requiring payment may be completed at these barcode express locations. Even if pre-registered, Media must go to the Media Center room S219-S223, South Hall upper level and NEMs (Non-exhibiting companies qualified to exhibit but not exhibiting in this year's Show) to lower South Hall EAST to have their badges printed out.
Barcode Express Registration: West Hall W102
West Hall W102 Pre-Registered Barcode Express Registration Hours
- Thursday, October 26: 8:00 am -5:00 pm (Exhibitors Only)
- Friday, October 27: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, October 28: 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, October 29: 8:00 am -5:00 pm
- Monday, October 30: 7:30 am - 5:00 pm
- Tuesday, October 31: 7:00 am - 5:00 pm
- Wednesday, November 1: 7:30 am - 5:00 pm
- Thursday, November 2: 7:30 am - 5:00 pm
- Friday, November 3: 7:30 am - 2:00 pm*
*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.
Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS.The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the pre-registered barcode express locations. The name on the photo ID must match the name on the badge.
EXHBITOR Barcode Express Registration Locations:
Exhibitor Barcode Express locations are for PRE-REGISTERED Exhibitor badge HOLDER pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their badge holder. NEW exhibitor registrations cannot be processed at these exhibitor barcode express registration desks.
Exhibitor Barcode Express Registration: Lower South Hall WEST Lobby
Exhibitor Barcode Express Registration: Grand Lobby
Exhibitor Barcode Express Registration Hours:
- Thursday, October 26: 8:00 am -5:00 pm (Exhibitors Only)
- Friday, October 27: 8:00 am -5:00 pm (Exhibitors Only)
- Saturday, October 28: 8:00 am -5:00 pm (Exhibitors Only)
- Sunday, October 29: 8:00 am -5:00 pm
- Monday, October 30: 7:30 am - 5:00 pm
- Tuesday, October 31: 7:00 am - 5:00 pm
- Wednesday, November 1: 7:30 am - 5:00 pm
Note: Each person must pick up their own badge. Registrants may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. Registrant should be prepared to show a valid government-issued photo ID when picking up their badge at any of the barcode express locations. The name on the photo ID must match the name on the badge.
The designated key contact may use the registration form online, regardless of how many company personnel you are registering. A unique email address is still required on the online form for each person working in your booth.
Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated one.
No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends or guests.
Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration. A confirmation will be sent to each individual email address and will require the registrant to confirm receipt to complete the registration process and for domestic exhibiting personnel badges to be mailed. (Badges will not be mailed to exhibiting personnel who do not click to confirm their email address.) If a company shares one email address, registration will not be able to be completed. No exceptions.
Email Customer Service at aapexsema@csreg.zohodesk.com and describe the situation. A representative will follow up with you via email within 24 hours (one business day). If you do not receive a timely reply, please call, toll-free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers please dial +1.224.563.3154.
No. Neither Management nor Customer Service can take your information over the phone. No exceptions. You must register online or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our.
Pre-show EXHIBITORS may only register online via their designated key contact. On-site registration is $120 (USD per person). We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.
You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.
If you have questions, contact Customer Service, Monday–Friday, 9:00 a.m.–6:00 p.m. CST, toll-free at (866) 229-3687 or aapexsema@csreg.zohodesk.com. International callers dial direct +1-224-563-3154.
No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $60 each, and registration must be done on-site when you arrive at the LVCC. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration in the Main Registration area in the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)
Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted on-site one time only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or financial investment company (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration area in the Las Vegas Convention Center to pay the fee and have your badge reprinted.
Yes. Please visit www.semashow.com/esm. The 2022 exhibitor Service Manual is for planning purposes only, as pricing will change. The SEMA Show 2023 Exhibitor Service Manual (ESM) will go live Monday, May 1, 2023. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org
Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C102 to remove anything from the Show from 9:00am, Tuesday, November 1st, through 12:00 noon, Friday, November 3rd, 2023. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 noon - 4:00pm on Friday, November 3rd.
Specific instructions on how to update your company's Show Directory listing online will be sent via e-mail to your company's primary contact beginning in July 2023. The deadline to update information to be included in the printed SEMA Show Directory is August 25, 2023 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management at 909.396.0289.
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 a.m. - 5:00 p.m. and Monday, 8:00 a.m. - 2:30 p.m. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth.
You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.
You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.
You can ship two ways: Ship in advance to the Freeman Warehouse September 21 – October 18, 2023 (date subject to change) and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.
This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Sam Blanton of Freeman at sam.blanton@freemanco.com.
Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately-Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate.
In order to qualify to hang a sign, your booth must be 20' x 20' or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.
Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.
Lead Retrieval or Lead Management is a system designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Using lead retrieval enables you to qualify leads with follow-up action codes, eliminates hand-keying leads into your database for quicker lead follow-up and gives demographic information on attendees. CompuSystems offers an array of lead management systems – see http://www.compusystems.com/order for ordering and more information.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
In compliance with the ADA, service animals --as defined by the ADA--are permitted at the Show. Other live animals, including comfort, emotional support or therapy animals, pets, and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our Event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
By April 27, exhibitors will receive an email with the date and time for their space selection. A SEMA Sales Representative will call the key contact to review the Show floorplan and select a booth. Following booth selection, the exhibiting company will receive an email confirmation with the agreed upon Show Section and booth number.
Following space selection, Exhibitors wishing to change their booth (location, size and/or configuration) following Space Selection must submit a "Change of Booth" form. Booth Change Request
Effective one business day following Exhibitor's selection of booth space through August 1, Show Management shall retain 50% of rental cost of each space canceled. Beginning August 2, Show Management shall retain 100% of rental cost of each space canceled. Exhibitor Rules & Regulations