SEMA Show by Day (Tuesday, April 1, 2014)

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Business Technology: Maximizing LinkedIn to Grow Your Business (BT3)

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When: 
November 1, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Kathy Bernard, WiserU LLC

If done right, LinkedIn can generate a whopping 80% of your social media leads, according to Entrepreneur magazine — 80%! That's why it's ESSENTIAL for you to learn how to leverage LinkedIn — the world's largest business network — to grow your business.

In this session, you will:
• Discover how to track down your target customers using LinkedIn
• Develop your brand to take advantage of LinkedIn’s countless free tools
• Deliver your message through LinkedIn in ways that will drive business success

Make the most of LinkedIn’s powerhouse network of 467 million members to generate the leads you need to grow your business!

Tires: Management at 2: Growing Your Tire Business in the Millennial Age (TM7)

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When: 
November 1, 2017 - 2:00pm - 3:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, S115

Presented by:

Millennial consumers drive fewer miles and have very different expectations of a quality buying experience. Join Matt Winslow, from ATI, to learn how to re-engineer your shop's culture to staff your store with top performing team members AND grow your customer base with today's most important consumers, millennials.    

Powered by: Tire Industry Association

TIA

Talent Management: The Latest HR Techs That Smart Companies Are Using (HR4)

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When: 
November 1, 2017 - 2:15pm - 3:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Gene Marks, The Marks Group

Marketing & Sales: Improve Your Sales and Customer Loyalty in 30 Seconds! (MS6)

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When: 
November 1, 2017 - 2:15pm - 3:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Robert Coakley, Upgrade Performance, Inc.; Stuart Chant, Upgrade Performance, Inc.     

Women Driven: Women in Leadership Roundtable, powered by SBN (WD2)

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When: 
November 1, 2017 - 2:30pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N262

Women Only: There are plenty of statistics tracking the percentage of women in the workforce, their qualifications and their salaries. But the data doesn’t show us the whole picture. It doesn’t assess how women feel, how they fare in their day-to-day business, the challenges they encounter. A recent study from the Reuters Foundation identified the top 5 issues confronting women at work to be:
1. Work-life balance
2. Equal pay
3. Harassment
4. Career opportunities
5. Children and career
Join a diverse panel of expert women professionals for a candid conversation on the workplace.

Powered by: SEMA Businesswoman's Network

SBN

SCRS: Repairer Driven Education - Management: Creating a Better Version of Yourself (RD19) $

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When: 
November 1, 2017 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N233

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RD19 -  Creating a Better Version of Yourself

Presented by: Mike Jones, Discover Leadership Training  

SCRS: Repairer Driven Education - Estimating: Thorough Estimate Techniques for Special Finishes (RD20) $

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When: 
November 1, 2017 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N237

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RD20 -  Thorough Estimate Techniques for Special Finishes

Presented by: John Niechwiadowicz, QLC Inc on behalf of BASF  

SEMA - Maximize Your Membership: Product Development (SEMA4)

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When: 
November 1, 2017 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N236

Presented by: Mike Spagnola, SEMA

Each year, SEMA members introduce thousands of cutting-edge tools and accessories designed to add enjoyment to vehicle ownership. While some have universal fitments, many have model-specific applications that require significantly more research and development. Learn about the SEMA resources that support your product development process. 

Powered by: Specialty Equipment Market Association

SEMA

SCRS: Repairer Driven Education - Estimating: How to Find, Read and Understand OEM Repair Procedures (RD21) $

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When: 
November 1, 2017 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N241

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

RD21 -  How to Find, Read and Understand OEM Repair Procedures

Presented by: Larry Montanez, P&L Consultants  

Vehicle Accessorization: Uncover the Secrets of Sales Success, powered by PRO (VA1)

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When: 
November 1, 2017 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Ellen McKoy, EMK Marketing; BJ Leanse, Go Rhino/Big Country; Kevin McGowan, Auto Trim Restyling; Bill North, Katzkin Leather; Ed Woods, Parkway Ford

Knowing how to market your shop’s products and services with confidence is vital to sales success. Discover the essential elements of a sales strategy as industry experts reveal tactics to grow your customer base. Gain valuable insider tips on selling and restyling trends, plus innovative ideas on developing profit-generating accessory programs. Up your game—learn how to earn a sales professional certificate. Whether you run a restyling center or a truck-accessory outfit, sell to a retail or car-dealer clientele, this session delivers practical information to navigate the sales process and position your company as a market leader.

Powered by: Professional Restylers Organization

Brew Talks: It's Five O' Clock Somewhere (CV2)

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When: 
November 1, 2017 - 4:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Jeff Allen, SkidMarks

Buy a beer, pull up a seat, and join host Jeff Allen of SkidMarks as he has an entertaining conversation with personalities from  automotive, music, and the business world. Learn what makes these successful people tick and what fuels their passion. Cash Bar.


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I-CAR Collision Repair Training: The Art and Science of Estimator Interactions (ES045L02) $

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When: 
November 2, 2017 - 8:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N240

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show



I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2017 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.


The Art and Science of Estimator Interactions - ES045L02

I-CAR Collision Repair Training: Refining the Team and the Business (PM145L01) $

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When: 
November 2, 2017 - 8:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N238

I-CAR, the Inter-Industry Conference on Auto Collision Repair, 2011 SEMA Show



I-CAR, the Inter-Industry Conference on Auto Collision Repair, is returning to the SEMA Show in 2017 with I-CAR training available to attendees each day of the SEMA Show. I-CAR training is structured around individual’s roles as collision industry professionals and helps achieve the knowledge required to advance in the industry.


Refining the Team and the Business  - PM145L01

SCRS Repairer Driven Education - OEM Session I: How Automotive Research is Driving Change in Vehicle Design, Technology and Function (OEM1) $

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When: 
November 2, 2017 - 9:00am - 10:30am
Where: 
Las Vegas Convention Center, Upper North Hall, N241

Repairer Driven Education, RDE, SCRS, SEMA Show OEM - Technology Summit

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Social Media: Working with YouTube and Facebook Stars to Reach the Next Generation of Automotive Enthusiasts (SM4)

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When: 
November 2, 2017 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Social media platforms like Facebook, YouTube, Instagram, and others have changed the way your customers and your future customers learn about your product, engage with your brand and each other, and build lasting relationships with you and your products. While everyone knows it's important to have a social media strategy, are you really getting the engagement you want and good return on investment? Enter so-called "social influencers." These are car guys who speak to the digital generation, have amassed tremendous audiences on Facebook, YouTube and other social platforms, and influence the decisions of the next generation of customers. Automotive multi-platform media company GarageMonkey will gather some of the most successful automotive influencers to discuss and share real-world examples. Attendees will learn who they are, what they do, how they do it, and how you can work with them to maximize your marketing objectives.

Automotive Electronics: Smartphone Integration and the Connected Car (AE3)

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When: 
November 2, 2017 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Ted Cardenas - Vice President of Marketing, Pioneer Electronics (USA) Inc.

The smartphone is the single greatest conduit for connecting technology to drivers and passengers. Join Pioneer Electronics’ Ted Cardenas for an informative session on just how much the technologies of smartphone integration are progressing and positioned to play a bigger role in vehicles in the future. Whether it’s Apple CarPlay and Android Auto functionality on an aftermarket in-dash screen, or additional connected sources and services for entertainment, safety and information, the smartphone and supporting in-vehicle technology are the tools allowing today’s vehicles to be both safely integrated and hyper-connected.

 

Vehicle Accessorization: Five Key Trends to Boost a Restyling Shop’s Business, powered by PRO (VA2)

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When: 
November 2, 2017 - 10:15am - 11:15am
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Josh Poulson, Auto Additions; Joey Johnston, Tops & Trends; Dino Perfetti, Automotive Concepts

Get dialed into the latest restyling trends. Understand how to transform trends into exciting, profit-boosting accessory packages. Listen and learn as experienced top-tier restylers share effective marketing strategies in this fast-paced, information-packed session.

Powered by: Professional Restylers Organization

PRO

SCRS Repairer Driven Education - OEM Session II: The Impact of Advanced Vehicle Systems on Routine Repair Process and Procedure (OEM2) $

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When: 
November 2, 2017 - 11:00am - 12:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N241

Repairer Driven Education, RDE, SCRS, SEMA Show OEM - Technology Summit

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Builders: Hot Rod Builder's Panel, powered by HRIA (BD2)

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When: 
November 2, 2017 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Rick Love, Vintage Air

Are TV builds a reality? What does it take to be a successful vehicle builder? How do you differentiate yourself? How do you grow your reputation as a top-tier builder? What are the pitfalls? Who do you partner with? Get answers to these questions and more from some of the industries most respected builders.

Powered by: Hot Rod Industry Alliance

HRIA

Business Management: Don't be a Meeting Hack (BM4)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Robert Coakley, Upgrade Performance, Inc.; Stuart Chant, Upgrade Performance, Inc.

Social Media: Create Killer Content Using Images and Video (SM5)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Corey Perlman, eBootCamp.com

Social media has evolved into a multimedia communication tool. Learn best practices on how to easily transform your static content into shareable images and video.

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Vehicle Technology: Connected and Autonomous Vehicles: Smart, Cool and Connected, powered by ETTN (TBS4)

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When: 
November 2, 2017 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: John Waraniak, SEMA

Industry Trends: Who are your customers? (TR5)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Gavin Knapp, SEMA

SEMA Market Research helps you better understand  the overall consumer base and profiles of six specialty-equipment buyer types to help you target product and marketing decisions.


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Social Media: How YELP has Changed the Trust Landscape in Business (SM6)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Kent Lewis, Anvil Media, LLC.

This presentation will cover a handful of topics relating to the trust landscape, including:

-Recent research regarding the reputation economy
-Claiming and monitoring profiles on online review sites like Yelp, Google My Business and others
-When and how to respond to (negative) online reviews
-How local and mobile search impact reputation and revenue
-An overview of tools that can help you monitor and manage online reviews
-How to best solicit reviews from customers (without getting in trouble)
-How to leverage online reviews in online and offline marketing efforts

SCRS Repairer Driven Education: Choosing a Clearcoat is not so Clear: Helping You Understand Your Choices (FREE3)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N241

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

FREE3 - Choosing a Clearcoat is not so Clear: Helping You Understand Your Choices

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