SEMA Show by Day (Monday, July 1, 2013)

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Social Media: Building a Sustainable Social Media Strategy (SM1)

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When: 
October 31, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Jennifer Cario, SugarSpun Marketing

Social Media: Unlocking the Facebook Algorithm (SM2)

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When: 
October 31, 2017 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Jennifer Cario, SugarSpun Marketing

Social Media: #SocialMediaExperts: How to grow your follower count (SM3)

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When: 
November 1, 2017 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: Jennifer Cario, SugarSpun Marketing; Carter Jung, Sony-Gran Turismo; Kent Lewis, Anvil Media, Inc.

Join expert panelists as they discuss Social Media and many of the tips and tricks they've learned over the years that will help to build your brand; personal or for business!  Gain insight on all Social platforms including Facebook, Twitter, Instagram & Snapchat. Learn about building your organic audience from scratch to creating content to push through to your channels. Find out when the best times to post are as well as other growth hacking tips.

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Social Media: Working with YouTube and Facebook Stars to Reach the Next Generation of Automotive Enthusiasts (SM4)

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When: 
November 2, 2017 - 9:00am - 10:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Social media platforms like Facebook, YouTube, Instagram, and others have changed the way your customers and your future customers learn about your product, engage with your brand and each other, and build lasting relationships with you and your products. While everyone knows it's important to have a social media strategy, are you really getting the engagement you want and good return on investment? Enter so-called "social influencers." These are car guys who speak to the digital generation, have amassed tremendous audiences on Facebook, YouTube and other social platforms, and influence the decisions of the next generation of customers. Automotive multi-platform media company GarageMonkey will gather some of the most successful automotive influencers to discuss and share real-world examples. Attendees will learn who they are, what they do, how they do it, and how you can work with them to maximize your marketing objectives.

Social Media: Create Killer Content Using Images and Video (SM5)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Corey Perlman, eBootCamp.com

Social media has evolved into a multimedia communication tool. Learn best practices on how to easily transform your static content into shareable images and video.

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Social Media: How YELP has Changed the Trust Landscape in Business (SM6)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Kent Lewis, Anvil Media, LLC.

This presentation will cover a handful of topics relating to the trust landscape, including:

-Recent research regarding the reputation economy
-Claiming and monitoring profiles on online review sites like Yelp, Google My Business and others
-When and how to respond to (negative) online reviews
-How local and mobile search impact reputation and revenue
-An overview of tools that can help you monitor and manage online reviews
-How to best solicit reviews from customers (without getting in trouble)
-How to leverage online reviews in online and offline marketing efforts

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