SEMA Award

Westgate Las Vegas Casino & Hotel, Event Center South

In addition, the New Products Breakfast will be the venue for the announcement of the SEMA Award. The SEMA Award is bestowed on vehicle models in four categories: Hottest Car, Hottest Sport Compact, Hottest Truck and Hottest 4x4-SUV. The SEMA Award winners represent the models that industry experts—the SEMA Show exhibitors—seek to feature most often in their booths as the hottest rides for the enthusiast market. It also underscores the cooperative relationship between the automakers and SEMA-member companies.