Security: Social Media Branding and Security (SS1)

October 31, 2018 - 3:30pm - 4:30pm
Las Vegas Convention Center, Upper North Hall, N252

SEMA Education


Twitter, Facebook, YouTube and LinkedIn are popular social networking sites in both the personal and professional lives of business leaders and their employees. However, the risks we face from sharing too much information are substantial—from personal security to damaged reputations to significant business liabilities that put all operations in jeopardy. It doesn’t matter whether you or your employees access these websites and apps on a company computer or a mobile device—the consequences of visiting them are very real when it comes to the privacy and security of a business.

How are you being judged online? What are people saying about you? Do you do business with someone based on how good or bad the reviews are? Do Amazon reviews sway you—and, on the other hand, has Yelp ruined you?

There has never been a better time to build a brand name—and there has never been a worse time to have yours torn down because of bad reviews. Social media encompasses all forms of digital communication and is a fantastic tool for syndicating your brand and getting it in front of your target market, but it’s also the voice of the people—and if you tick off the public, hell hath no fury like a Twitterer scorned.

Speaker: Robert Siciliano, President, Inc


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