SCRS: Repair Driven Education: Developing an Effective Digital Marketing Strategy in Collision Repair (RD20) $

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When: 
October 31, 2018 - 3:00pm - 5:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N237

Repairer Driven Education, RDE, SCRS, SEMA Show

SCRS REPAIRER DRIVEN EDUCATION (RDE) series will feature seminar offerings. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on issues and information that are relevant to collision repair professionals operating in today’s marketplace, and appeals to the diverse array of marketplace perspectives that exist within the collision repair industry.

Developing an Effective Digital Marketing Strategy in Collision Repair — RD20

This presentation will educate body shop owners and managers on successfully reaching today’s online consumers. There’s a big opportunity with over 117,000 searches for collision repair services monthly on Google, yet many shops are still not comfortable in the digital marketing space and indecisive about how to be successful. Looking ahead, if your shop’s not reaching online consumers today, the gap becomes even larger when considering the next generation of tech savvy consumers. Next, we identify the components and platforms of a successful digital marketing strategy that work best with examples, consumer research, and behavior statistics. We also share in-depth case study results from body shops growing their gross revenue by 20-35% annually.  We finish the session with a candid discussion with the audience about the challenges that hold shop owners and managers back from digital marketing including past digital marketing efforts that failed, shops that have never invested in marketing before, understanding why online customers can be more profitable than DRP customers, and how digital marketing can improve your shop’s week-to-week production.
 
  Attendees will:
• Gain a better understanding of the lost opportunity today and impact on your shop’s future if you are not marketing to online consumers.  
• Identify the most effective digital platforms for the collision repair industry and why they work.
• Gain confidence that you can grow your business significantly with the right digital strategy for your shop.

Speaker: Lee Emmons | Chief Marketing Officer, AP Digital & Brent Betts | Senior Digital Marketing Consultant, AP Digital

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