Marketing Strategies: Connecting with the Outdoor Centric Consumer (MS3)

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When: 
October 31, 2018 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

SEMA Education


 


According the Outdoor Industry Association, the outdoor recreation industry is a powerful force in the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation. The outdoor industry, like many others, is going through a generational change—from design and production to retailing and the modern day definition of outdoor recreation. Join Yakima and other industry leaders for a panel discussion on how the automotive industry plays a pivotal role in everyday outdoor adventure and how to get involved. Learn about current market trends and dynamics and how to reach this growing consumer base in a compelling and authentic way.

Speakers: Summer Henderson, Brand DirectorYakima Products, Inc. & Joel Grabenstein, Senior Marketing Director, Yakima Products Inc.


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Add to Calendar 10/31/2018 03:30 PM 10/31/2018 04:30 PM America/Los_Angeles Marketing Strategies: Connecting with the Outdoor Centric Consumer Thank you for registering for this SEMA Show Education seminar. We look forward to seeing you there. To view the rest of the educational offerings, please visit www.semashow.com/education Las Vegas Convention Center, Upper North Hall, N253 SEMA Education SEMAeducation@sema.org 2880 SEMA Show Education Seminar



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