Marketing Strategies: Connecting with the Outdoor Centric Consumer (MS3)

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When: 
October 31, 2018 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

SEMA Education


 


According the Outdoor Industry Association, the outdoor recreation industry is a powerful force in the overall U.S. economy, with consumers spending $887 billion annually on outdoor recreation. The outdoor industry, like many others, is going through a generational change—from design and production to retailing and the modern day definition of outdoor recreation. Join Yakima and other industry leaders for a panel discussion on how the automotive industry plays a pivotal role in everyday outdoor adventure and how to get involved. Learn about current market trends and dynamics and how to reach this growing consumer base in a compelling and authentic way.

Speakers: Summer Henderson, Brand DirectorYakima Products, Inc. & Joel Grabenstein, Senior Marketing Director, Yakima Products Inc.



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